Ted helps companies grow their business through brand & performance marketing with a focus on digital strategy & operations and data strategy & analytics. He has advised the C-suite and senior executives at Global 500 companies on how to drive top- and bottom-line growth and increase market share in B2C and B2B industries, including Retail, Consumer Goods & Apparel, Consumer Services, Consumer Electronics, Telecom, and B2B Services.In his career, Ted has a proven track record of leading large organizations and helping companies with (1) Brand & Performance Marketing, including reaching, engaging, and capturing customers across the customer journey and sales cycle by using digital and AI solutions to build brand awareness, increase demand, capture demand, and drive sales profitably; (2) Marketing Strategy & Operations, including creating and executing sales strategy and leading cross-functional teams across sales, marketing, offshore operations, product development, and engineering; and (3) Data Strategy & Analytics, including building and executing programs to increase financial performance, efficiency, and accountability and data-driven decision-making by measuring impact using: in-platform performance and lift (e.g., Conversion Lift, Brand Lift), cross-channel marketing & media effectiveness and ROI (e.g., marketing mix modeling), and experimentation and matched-market tests (e.g., incrementality).