Phelps Industries is a U.S. based manufacturing of meat based soft, moist treats for dogs and cats. In my new role I will be coordinating company sales and marketing activities designed to develop new customers for our products.

Vice President, Chief Marketing Officer, Kent Nutrition Group 2005 to presentCurrently assigned to Kent Pet Group, a division of Kent Corporation, a diversified manufacturer and global marketer of food ingredients, animal feeds, pet food and pet supplies.• Hired as a change agent to establish a new consumer products business outside the traditional core. Developed a strategic growth plan based on market opportunities and consumer insights; built internal support of proposed brand and product strategy.• Developed and launched innovative brands supported by award-winning packaging design and innovative marketing communication. Launches were embraced by trade partners; results exceeded corporate expectations for volume, sales and revenue. • Led business transformation from a regional to a national organization by authoring the realignment blueprint and directing development of strategic direction, brand architecture, and transition to better aligns the business with key target markets.• Created a channel strategy to manage growth across trade channels including pet specialty, mass, grocery and club. Created plan to protect based business while expanding distribution into Walmart® stores.• International experience includes sourcing as well as developing business in key target markets including Canada, Western Europe, Puerto Rico, and target Asia Pacific markets including the People’s Republic of China, Hong Kong, Thailand and others.Client experience includes Target®, Costco®, Kroger®, Walmart®, Petsmart®, Petco® and more.

Director of Marketing, International Absorbents, Bellingham, WA 2003–2005 International Absorbents is an absorbent technology company with a diversified business that includes industrial as well as consumer products.• Led transition from a product to a marketing-oriented business through leadership of consumer research, strategic planning, brand development and marketing stewardship. • Transformed core products into a well-organized and highly respected brand portfolio with a clear channel strategy for pet specialty, mass and grocery. Added variety and excitement to the line through product innovation.• Leveraged absorbent technology expertise to develop a clay-alternative cat litter brand comprised of four natural substrates. Innovative package design delivered retail stopping power, enabling retail placement and the creation of new sustainable revenue.• Boosted bedding sales by managing the vendor relationship with a United Kingdom based animal food manufacturer that co-packaged a unique line of small animal foods sold as a companion to the animal bedding products.Client experience includes BTB clients as well as Petsmart, PETCO, Walmart, K-Mart® and pet specialty distributors and retailers nationwide.

Publicis is part of Publicis Groupe SA, a leading global advertising and public relations agency with a stable of strong regional and national clients.• Created a core retail group to centralize all agency work for Petsmart into the Seattle office from three satellite locations. Managed field offices in Portland, OR and Boston, MA.• Led development of transformative brand position for Petsmart. Communicated a new Petsmart position via network television advertising, with incremental television, print and in-store support in top performing markets.• Led development work on Petsmart.com. Pioneered bricks and mortar linkage to differentiate this retail site from other online competitors who did not survive after start-up.• Headed up key business development efforts, including acquisition of regional Ford® business ($20M+ in billings) and M&M Mars® (second most profitable Seattle office account), Au Bon Pain®, Panera Bread® and Papa Gino’s®.• Championed creation and sell-through of award-winning work that received client and advertising industry recognition including a Bronze Clio, PRSSA, NASPL, and awards.Clients experience includes M&M Mars, Tree Top® Apple Juice, Petsmart, PetSmart.com, Subway®, Au Bon Pain, Washington State Lottery, University of Washington Medical School, The Seattle Times, Ford, HP, Snokist®, Washington Apple Commission, Ben Bridge Jewelers.