Tedd A. Aurelius Email & Phone Number

Ann Arbor, Mi, Us

Wheeling, Illinois, Us

Our clients choose SG360° because we provide the most powerful ROI-driven direct marketing solutions to improve the performance of their marketing programs. And for us, our clients are our inspiration as we continually redefine what direct response is and what it can do to improve results. My role at SG360 is to help brands understand what is getting in the way of success by developing recommendations that help them make smarter marketing decisions that lead to improved campaign performance.

Our niche is helping sports teams and sports arenas turn their casual fans into fanatical ones. We do that by examining how their customers interact with their brand not just while they are in their seats but before and afterwards, which is just as important in today's 24/7/365 world. We then analyze the organization's technology infrastructure and customer data to uncover insights that will help create effective communications and loyalty programs, that establishes an actual relationship between team and fan rather than treating them like just a seat number. The building of those relationships result in creating a legion of lifetime fanatics and an increase to the organization's bottom line.In 2016-17, we worked with ArenaRacingUSA to help generate awareness for the brand and encourage casual fan interest in the product, which has generated an increase in ticket sales sand ultimately fan loyalty. We've revamped their entire Data/Technology infrastructure, created and launched a new web site, developed a comprehensive communications plan which includes multi-channel, multi-contact acquisition and penetration programs and created a loyalty program. For the entire season, we increased ticket sales by 300%.

Chanhassen, Mn, Us

Responsible for leading the Account, Creative and Digital teams and will serve as the key point of engagement with clients. In addition, working together with Sales and Business Development to help pursue new business opportunities. Through our combination of Strategy, Analytics, Creative and Execution, we are regularly able to drive a greater lift in response rates and improve performance across all direct marketing channels. We seek to understand the client’s business, needs and expectations in order to create integrated direct marketing programs that dramatically improve sales, customer retention and profitability.

Chanhassen, Mn, Us

As Vice President of Sales at IWCO Direct, I managed a team of talented Sales Representatives who pursued and eventually landed, many of the nation’s leading brands to power their direct marketing efforts and improve results.

Glen Allen, Va, Us

Responsible for driving the development and execution of the marketing strategy for both the Real Estate and Mortgage Lending lines of businesses which also includes: developing distribution channels, enabling the sales team to be more effective, creating marketing and advertising communications, managing the Agency relationship and building/managing the customer relationship management process.In my brief time, I led the Marketing team to develop the following:• Brand Strategy and Brand Positioning including a new tagline• Communication Plans for 2017 and 2018• Brand and Messaging Creative Consistency - New television campaign (2018 Capital Emmy's winner for Best Commercial Campaign) - New radio spots, newspaper and magazine print, new digital display ads - New digital display and social ads - New outdoor digital billboards - Revised client email marketing messaging strategy and creativeAnd as a result, in each of my 10 months at CapCenter, loan applications increased YOY and the marketing dollars spent per channel per loan decreased.

Richmond, Va, Us

As Director of One-to-One Engagement, I was responsible for developing and growing the direct marketing discipline in the Agency. My responsibilities included: devising one-to-one strategies, authoring integrated Communication Plans, supervising the development and production of one-to-one creative materials, monitoring and analyzing results and optimizing programs for improved metrics.In addition to my responsibilities as Director of One-to-One Engagement, I also acted as an Account Director. During my time at Martin I managed all advertising activities for UPS, Pizza Hut, BF Goodrich and PING Golf among others. I was responsible for leading members of Strategic Planning, Creative, Account Management, Media, PR, Digital and Social to ensure that all work is tightly integrated, efficient and effective.

Promoted to Director of Direct Marketing after only eight months at the company – led DM department in addition to handling duties of Account Director on three major accounts (Wells Fargo, Cell One, Wild Oats) – and championed the restructuring of Account Management, making the Agency more integrated. Responsible for: Managing department of eight, development of all direct marketing strategies for all clients, increasing awareness of the brand, increasing store sales and ensuring profitability of three accounts, and handled the Direct Marketing aspect of the New Business development and pitch team.

Co-founded full-service advertising agency in 1996. Company specialized in direct response marketing in the bank card arena; additional services included print (magazine, newspaper and trade publications), outdoor signage, radio and telemarketing. Clients included Nordstrom National Credit Bank, Commerce Bank, PNC Bank and Wachovia Bank.Responsible for: all Account Services and Production Vendor Management, all company Accounting and Human Resources duties, in addition to securing New Business.

Denver, Colorado, Us

Handled all aspects of project management – developed long/short-term marketing strategies, main Agency contact for assigned clients, directed dedicated team – for national direct marketing company for clients such as Norwest Card Services, NationsBank, Bank One and EAB (European American Bank). Projects were direct mail focused for acquisition, penetration and retention of customers for bank products.Responsible for: Directing project team (Art Director, Graphic Designer, Copy Writer, Production Buyer) to successfully achieve clients’ response rate and revenue goals; Participating on New Business development and pitch team.

Responsible for: Coordinating monthly mailings and follow-up telemarketing campaigns to acquire new program members; Developed year-long marketing plan, which included revenue projections, and managed budgets for company’s three largest revenue generating clients – Chase Manhattan Bank, Chemical Bank and Federated Department Stores (Lazarus, Bloomingdale’s, Rich’s, etc.).

History

Education record