Tedd A. Aurelius

Tedd A. Aurelius Email and Phone Number

Chief Marketing Officer @ SG360°
Ann Arbor, MI, US
Tedd A. Aurelius's Location
Ann Arbor, Michigan, United States, United States
Tedd A. Aurelius's Contact Details
About Tedd A. Aurelius

My goal is to help brands create an emotional connection with their prospects and customers by developing communications and One-to-One programs that truly engage, and begin to build a meaningful, long-lasting and profitable relationship.Specialties: Brand building, Customer Experience, One-to-One Engagement, Loyalty ProgramsWhile awards are not why I do what I do, it's nice to be recognized. I've been fortunate to work on teams that have been awarded with multiple International ECHO Awards, Caples and EFFIEs. And believe it or not, I've also won an Emmy!

Tedd A. Aurelius's Current Company Details
SG360°

Sg360°

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Chief Marketing Officer
Ann Arbor, MI, US
Website:
sg360.com
Employees:
504
Tedd A. Aurelius Work Experience Details
  • Sg360°
    Chief Marketing Officer
    Sg360°
    Ann Arbor, Mi, Us
    View
  • Sg360°
    Evp, Strategic Services
    Sg360° Mar 2022 - Present
    Wheeling, Illinois, Us
    Our clients choose SG360° because we provide the most powerful ROI-driven direct marketing solutions to improve the performance of their marketing programs. And for us, our clients are our inspiration as we continually redefine what direct response is and what it can do to improve results. My role at SG360 is to help brands understand what is getting in the way of success by developing recommendations that help them make smarter marketing decisions that lead to improved campaign performance.
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  • South Franklin
    Partner
    South Franklin Sep 2016 - Present
    Our niche is helping sports teams and sports arenas turn their casual fans into fanatical ones. We do that by examining how their customers interact with their brand not just while they are in their seats but before and afterwards, which is just as important in today's 24/7/365 world. We then analyze the organization's technology infrastructure and customer data to uncover insights that will help create effective communications and loyalty programs, that establishes an actual relationship between team and fan rather than treating them like just a seat number. The building of those relationships result in creating a legion of lifetime fanatics and an increase to the organization's bottom line.In 2016-17, we worked with ArenaRacingUSA to help generate awareness for the brand and encourage casual fan interest in the product, which has generated an increase in ticket sales sand ultimately fan loyalty. We've revamped their entire Data/Technology infrastructure, created and launched a new web site, developed a comprehensive communications plan which includes multi-channel, multi-contact acquisition and penetration programs and created a loyalty program. For the entire season, we increased ticket sales by 300%.
  • Iwco Direct
    Vice President, Head Of Marketing Services
    Iwco Direct Feb 2021 - Mar 2022
    Chanhassen, Mn, Us
    Responsible for leading the Account, Creative and Digital teams and will serve as the key point of engagement with clients. In addition, working together with Sales and Business Development to help pursue new business opportunities. Through our combination of Strategy, Analytics, Creative and Execution, we are regularly able to drive a greater lift in response rates and improve performance across all direct marketing channels. We seek to understand the client’s business, needs and expectations in order to create integrated direct marketing programs that dramatically improve sales, customer retention and profitability.
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  • Iwco Direct
    Vice President Of Sales
    Iwco Direct Mar 2018 - Feb 2021
    Chanhassen, Mn, Us
    As Vice President of Sales at IWCO Direct, I managed a team of talented Sales Representatives who pursued and eventually landed, many of the nation’s leading brands to power their direct marketing efforts and improve results.
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  • Capcenter
    Vp, Head Of Marketing & Advertising
    Capcenter May 2017 - Mar 2018
    Glen Allen, Va, Us
    Responsible for driving the development and execution of the marketing strategy for both the Real Estate and Mortgage Lending lines of businesses which also includes: developing distribution channels, enabling the sales team to be more effective, creating marketing and advertising communications, managing the Agency relationship and building/managing the customer relationship management process.In my brief time, I led the Marketing team to develop the following:• Brand Strategy and Brand Positioning including a new tagline• Communication Plans for 2017 and 2018• Brand and Messaging Creative Consistency - New television campaign (2018 Capital Emmy's winner for Best Commercial Campaign) - New radio spots, newspaper and magazine print, new digital display ads - New digital display and social ads - New outdoor digital billboards - Revised client email marketing messaging strategy and creativeAnd as a result, in each of my 10 months at CapCenter, loan applications increased YOY and the marketing dollars spent per channel per loan decreased.
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  • The Martin Agency
    Senior Vice President, Director Of One-To-One Engagement/Account Director
    The Martin Agency Apr 2002 - Sep 2016
    Richmond, Va, Us
    As Director of One-to-One Engagement, I was responsible for developing and growing the direct marketing discipline in the Agency. My responsibilities included: devising one-to-one strategies, authoring integrated Communication Plans, supervising the development and production of one-to-one creative materials, monitoring and analyzing results and optimizing programs for improved metrics.In addition to my responsibilities as Director of One-to-One Engagement, I also acted as an Account Director. During my time at Martin I managed all advertising activities for UPS, Pizza Hut, BF Goodrich and PING Golf among others. I was responsible for leading members of Strategic Planning, Creative, Account Management, Media, PR, Digital and Social to ensure that all work is tightly integrated, efficient and effective.
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  • Thomas And Perkins
    Director, Direct Marketing
    Thomas And Perkins Jan 2000 - Mar 2002
    Promoted to Director of Direct Marketing after only eight months at the company – led DM department in addition to handling duties of Account Director on three major accounts (Wells Fargo, Cell One, Wild Oats) – and championed the restructuring of Account Management, making the Agency more integrated. Responsible for: Managing department of eight, development of all direct marketing strategies for all clients, increasing awareness of the brand, increasing store sales and ensuring profitability of three accounts, and handled the Direct Marketing aspect of the New Business development and pitch team.
  • Artcomm
    Partner
    Artcomm Feb 1996 - Aug 1999
    Co-founded full-service advertising agency in 1996. Company specialized in direct response marketing in the bank card arena; additional services included print (magazine, newspaper and trade publications), outdoor signage, radio and telemarketing. Clients included Nordstrom National Credit Bank, Commerce Bank, PNC Bank and Wachovia Bank.Responsible for: all Account Services and Production Vendor Management, all company Accounting and Human Resources duties, in addition to securing New Business.
  • Heinrich Marketing
    Senior Account Executive
    Heinrich Marketing Nov 1993 - Jan 1996
    Denver, Colorado, Us
    Handled all aspects of project management – developed long/short-term marketing strategies, main Agency contact for assigned clients, directed dedicated team – for national direct marketing company for clients such as Norwest Card Services, NationsBank, Bank One and EAB (European American Bank). Projects were direct mail focused for acquisition, penetration and retention of customers for bank products.Responsible for: Directing project team (Art Director, Graphic Designer, Copy Writer, Production Buyer) to successfully achieve clients’ response rate and revenue goals; Participating on New Business development and pitch team.
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  • Encore Marketing International
    Senior Account Manager
    Encore Marketing International 1988 - 1993
    Responsible for: Coordinating monthly mailings and follow-up telemarketing campaigns to acquire new program members; Developed year-long marketing plan, which included revenue projections, and managed budgets for company’s three largest revenue generating clients – Chase Manhattan Bank, Chemical Bank and Federated Department Stores (Lazarus, Bloomingdale’s, Rich’s, etc.).

Tedd A. Aurelius Skills

Marketing Communications Creative Direction Strategy Marketing Strategy Digital Marketing Digital Strategy Marketing Interactive Advertising Creative Strategy Crm Strategic Planning Digital Media Account Management Brand Development Leadership Multi Channel Marketing Media Planning Social Media Marketing Mobile Marketing Relationship Marketing Online Advertising B2b Email Marketing Market Planning New Media Direct Marketer Analytics Management Customer Insight Online Marketing Social Media Media Buying Relationship Building Brand Architecture New Business Development Brand Buidling Outdoor Advertising Sem Lead Generation Inter Personal Content Strategy Entrepreneurship B2b Marketing Media Strategy Brand Awareness Strategic Partnerships Database Marketing Sponsorship Customer Acquisition Creative Briefs

Tedd A. Aurelius Education Details

  • Michigan State University
    Michigan State University
    History
  • Grosse Pointe South High School
    Grosse Pointe South High School

Frequently Asked Questions about Tedd A. Aurelius

What company does Tedd A. Aurelius work for?

Tedd A. Aurelius works for Sg360°

What is Tedd A. Aurelius's role at the current company?

Tedd A. Aurelius's current role is Chief Marketing Officer.

What is Tedd A. Aurelius's email address?

Tedd A. Aurelius's email address is ta****@****ter.com

What is Tedd A. Aurelius's direct phone number?

Tedd A. Aurelius's direct phone number is +180469*****

What schools did Tedd A. Aurelius attend?

Tedd A. Aurelius attended Michigan State University, Grosse Pointe South High School.

What are some of Tedd A. Aurelius's interests?

Tedd A. Aurelius has interest in Human Rights, Children, Education, Health.

What skills is Tedd A. Aurelius known for?

Tedd A. Aurelius has skills like Marketing Communications, Creative Direction, Strategy, Marketing Strategy, Digital Marketing, Digital Strategy, Marketing, Interactive Advertising, Creative Strategy, Crm, Strategic Planning, Digital Media.

Who are Tedd A. Aurelius's colleagues?

Tedd A. Aurelius's colleagues are Jessica Reddick, Francisco Martinez Aguirre, Rick Scherping, Antoaneta Delevska, Milt Sousanis, Bob Devereux, Harry Bereckis.

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