Developed and executed a comprehensive content development strategy for multiple lifecycle marketing channels, resulting in a 74% increase in new customer acquisition and improved customer retention and loyaltyLed market research efforts to understand diverse customer segments, resulting in targeted marketing campaigns that generated a community growth of 275+ followers per week and exceeded annual and quarterly goalsManaged cross-functional teams to create and implement segmentation strategies to personalize marketing communications, leading to a 116% boost in customer engagementSpearheaded the development and implementation of brand guidelines and workflow management systems to improve operational excellence within the creative services department and align with the company's philosophyProvided strategic direction for RFPs and outreach efforts, resulting in an increase in proposal success and drive revenue through effective sales and business development strategiesManaged a team of creatives and provided professional development opportunities to inspire high-quality work and exceed expectations, aligning with the company's growth strategy and overall vision and culture

Developed and implemented strategic marketing plans for startups and fast-growing brands, resulting in new customer acquisition and improved retention and loyaltyLed cross-functional teams in the creation and execution of segmentation strategies to personalize marketing communications and exceed annual and quarterly goalsConducted thorough market research and analysis to develop targeted marketing campaigns that nurtured community growth and increased community engagementDeveloped and launched comprehensive DEI training programs for employees, resulting in an improved understanding and awareness of DEI topics and issuesCollaborated with cross-functional teams of 15+ members to ensure a consistent brand message and presence across all channels, while managing budgets for partnership initiatives.

Successfully developed and executed a creative services strategy that increased leads by 35% and overall enrollment by 28% through automated lead generation and unique positioning effortsEstablished the organization's first proactive social media presence, resulting in strengthened connections with the current community, media, colleagues, and referral sources within the first 90 daysLed cross-functional teams in the development and launch of a new website that resulted in increased user engagement and 49% increase in enrollment applications, and pioneered a virtual program that resulted in a 100% application rateManaged workflow management and brand guidelines to ensure organizational structures and creative strategy aligned with business development and strategic initiatives goals and provided professional development opportunities for team members to inspire and lead in operational excellence and drive revenue.

Supports the Principal with project timelines and delivers key messages to staff and personnel Revitalized school brand based on market analysis Serve as a marketing adviser to fellow School Enrollment Administrators in the region at on-site team meetings and online conferences

Successfully managed the content development process for lifecycle marketing channels for 50+ startups and fast-growing brands, resulting in a 34% increase in new customer acquisition and improved retention and loyaltyCollaborated with cross-functional teams in the creation and execution of segmentation strategies to personalize marketing communications and exceed annual and quarterly goals by more than 100%

Created and curated all content photography, videography, and copy for day-to-day social media initiatives via the blog and social media accounts Conducted market research to provide content and propose events relevant to target demographic Introduced new social media outlets to reach target demographics Developed and delivered presentations to various audience levels within the organization

Managed stations' social media accounts (including Facebook, Twitter, and Instagram) by composing and planning posts Produced copy for the station’s website and blog Collaborate with the Sales and Programming departments to design plan and implement promotional campaigns Assist in market research to create community outreach initiatives