Overseeing Allens Boots marketing, ecommerce, merchandising systems and storytelling. Managing Allens Boots P&L and financial growth.

Creative development and brand building, go to market strategy, brand presentation. Global budget direction and management. Responsible for financial goals and balance sheet success, direct to consumer growth and profitability.

Developed content concepts, executed in-field production and art direction, managed all content production. Partnered with merchant and product development teams to grow by driving top sellers and providing direct product feedback. Developed and executed tradeshow concepts, pop up marketing.

Consulted across a portfolio of in-house brands focused on ecomm/social media. Created and managed Digital Marketing Calendar overseeing SEM (Media Buys), SEO (Blog Content), Newsletter Content, Remarketing Strategy and Social Content. Managed Content Team – Brand Voice & Copy, Photography, Video. Managed Web Development and Digital Marketing Teams – created Content Calendar, Blogger Outreach Strategy and Development Plan.

Managing Digital Marketing efforts for retail and online brands, Community Management, Project Management, Site Design, User Flow etc. Operations - warehouse fulfillment, oversight, team management.

Community Manager for Webosaurs Online at Reel FX Creative Studios (Bedrock) in Dallas.

Community Awareness Manager for Werkadoo.com, an internet start-up based; responsibilities included; building a network in Silicon Valley, building a community online and off, managingsocial media, evaluating and implementing feedback and customer response and collaborating withdesigners to update and expand the site.

Production Manager/Community Manager – Webosaurs• Worked for Metaverse Modsquad on location at REEL FX, a Bedrock Brand and Studio.• Managed Development Team, release of all new content and all community interactions – Social Media, Blog, etc.

development, game management and strategy with winning results with each team.; for a multi-national consulting firm. Gained valuable experience in the consulting business,evaluated resumes for some of Latin America's biggest companies. First experience living and working abroad.