Digital Marketing Analyst
Current- Manage over 10 Google Analytics accounts for multi-billion dollar real estate projects to properly identify & record relevant website metrics- Collect data from 5+ sources, create spreadsheets to organize data, analyze findings, and design visualizations and dashboards that give insights to non-technical clientele- Reduced reporting time by 33% through optimization of data collection, analysis, and reporting processes- Led in the redesign of report structure using Google Tag Manager to create automated data-pulls directly into LookerStudio reports- Collaborate with cross-functional teams to ensure alignment of data analytics efforts with business objectives