I lead marketing initiatives focused on growing the aftermarket parts operations across the network of AIR Control Concepts companies. This involves expanding customer bases, driving online and in-store traffic, boosting awareness and sales of both OEM & aftermarket parts offerings (75% of my role).The remaining 25% is dedicated to continuing my role at Etairos HVAC, overseeing the overall marketing strategy.

Etairos HVAC is the product of a merger between Gorham/Schaffler Inc, Mills Wilson George & Delta Thermal Systems, three institutions in the MidSouth's HVAC community. The combined entity offers the sales, service and integration of equipment, as well as components and parts for commercial, institutional and industrial HVAC applications.As the Vice President of Marketing, it was my responsibility to develop and execute comprehensive marketing plans and programs for the products Etairos represents and the services we provide to achieve sales, revenue and profit objectives. I served as the brand advocate & manager for Etairos HVAC; implementing brand strategies, cultivating brand awareness, and working to expand the brand's regional & industry footprint.Core Responsibilities: Brand Management, Marketing and Sales Development- Build market position by developing business relationships and partnering with the sales team to increase the value of current clients through account based marketing strategies.- Plan and oversee marketing initiatives by building and executing a marketing plan, following deadlines and achieving goals.- Support and oversee marketing activities including: website, social media, networking and client interaction.- Support recruitment of talent and partners.- Manage Employee Engagement efforts to reinforce the Etairos brand to our internal customers, the team. This sets an environment that ensures everything we do is infused with purpose, energy and enthusiasm.- Maintain the marketing and business development database.

At Gorham/Schaffler, my primary responsibilities are to develop and implement a strategic, program-level sales approach to grow market share, revenue, and profitability in a traditionally project-based industry as well as to establish and develop business relationships with manufacturers and industry professionals complementary to the company's business goals.• Collaborate with Sales Engineers to unearth new opportunities for leveraging Gorham/Schaffler’s core assets and capabilities in efforts to help our business partners further their own interests.• Shepherd marketing programs from inception through execution and optimization.• Deliver regular insights on competitive set and industry issues, and identify opportunities and make recommendations for competitive differentiation.• Partner with sales & marketing leadership at manufacturers we represent to prioritize and deploy new commercial programs. • Provides sales perspective in the development of annual, quarterly, and initiative sales forecasts.• Develop clear and prioritized project plans that map to sales calendars and selling cycles.• Develop business analytics and performance metrics for company’s various revenue lines. • Manage marketing partnerships, vendor relations, and develop multimedia marketing materials.• Manage/participate in strategic business development & need-based sales activity to foster long-term partnerships.• Establish branding guidelines & program standards for equipment, automation, and service lines.

Served as a conduit between our seasoned sales engineers and building owners, property managers, as well as facilities directors to gain resolution for heating, cooling, ventilation, humidity control, and energy conservation matters.• Established company’s go-to-market strategy for developing the owner/property manager relationship regarding selection and installation of mechanical & building automation systems• Partnered with business owners, property managers, and facility directors to improve the overall performance of mechanical systems, lower energy consumption, and reduce operating costs.• Developed business analytics and performance metrics for company’s various revenue lines. • Managed marketing partnerships, vendor relations, and develop multimedia marketing materials.• Managed/participated in strategic business development & need-based sales activity to foster long-term partnerships.• Established branding guidelines & program standards for equipment, automation, and service lines

• Introduced innovative and strategic marketing and multimedia advertising plans to the advertising sales team and their customer base including, but not limited to Yahoo!, Search Engine Marketing, Video, Website Development¸ Social Media, Mobile Display, Tablet, SMS Text, Direct Mail, Commercial Printing, E-mail Marketing, QR codes, Magazines, and a variety of Print offerings.• Analyzed and refined strategy through varied analytics to ensure continued growth sales success.• Led product/program design and pricing based on market need, research, and growth potential.• Led Business Development, Digital Products & Key Accounts teams.• Motivated sales leaders/representatives through ongoing training, support & performance review.• Provided sales direction to staff on account development, negotiating, and closing transactions.• Developed and conducted four week intensive sales and product training for all new hires.• Directed all company-wide sales training efforts, the Recruitment Advertising Dept., and the sales efforts of all digital products by the Advertising staff.• Worked with Account Executives to utilize campaign performance metrics and optimization tools to ensure marketing objectives attainment and maximum ROI.

Developed, implemented, and managed strategies to increase Digital Advertising Sales.• Responsible for management of seven Online Advertising Specialists, six Recruitment Advertising Salespeople and directing the online advertising sales efforts of 84 Retail & Classified Account Executives.• Interacted directly with members of each of the Advertising Department’s sales teams, and established programs and packages to be sold by them.

• Managed ten newspaper Advertising Sales Representatives and four Graphic Designers. • Set revenue goals, conducted sales training sessions, provided guidance regarding customer satisfaction, and assisted on challenging sales calls. • Utilized market research to establish new revenue streams via innovative product development to be sold department-wide.

• Focused on new customer acquisition with an emphasis on strategically selected business categories, with no pre-established client list. • Achieved an average of 40% growth in annual revenue each year.• Demonstrated proven ability to cold call, establish credibility & rapport, conduct client needs assessments, strategize, and deliver customized solutions.