Primary.com is an early-stage, direct-to-consumer (D2C) ecommerce startup that sells baby and kids clothing.-Support aggressive new customer acquisition volume and efficiency targets-Deploy and optimize paid digital advertising across a host of channels, including: Facebook, Google, Pinterest, Bing and more.-Manage continuous measurement and optimization of organic search performance, including XML sitemap, structured data, internal linking, anchor text, key page elements (Title, H1, Meta Description, Image ALT text, etc.)-Refine new customer attribution model based on variety of first-party data inputs

- Support online media programs across digital channels and strategies for clients including: Cadillac, Verizon, Café de Colombia, and Mikimoto - Partner with client leadership team to ensure optimal channel strategy, media budgeting, flighting, and measurement solutions are in place - Lead new business pitches and drive agency-­wide digital media education - Provide guidance to team of media strategists and help plan department resources for client and internal work - Establish online media systems and processes to enable best‐possible service and campaign performance

Department head with ultimate responsibility and accountability for online media at Tenthwave, including: - The performance of all campaigns delivered- Development and retention of staff- Financial performance of departmentSupported channels include: - Paid social (Facebook, Instagram, Twitter, Pinterest, LinkedIn)- Google Ads (Text-based SEM, Shopping, Google Display Network, YouTube, Dynamic Product Remarketing)- Organic SEO- Other relevant self-service ad platformsSupported clients include: eBay, Duncan Hines, Snyder's of Hanover, Cape Cod Potato Chips, Hanky Panky, CBS, Crayola, PayPal, NASDAQ, GMAC, Birds Eye Vegetables, and more

- Supervise online media campaigns across paid social and paid search for a host of brands in various industries and with individual spends up to $500K per quarter.- Grow current client relationships by achieving existing campaign KPIs and delivering high quality work. - Manage all aspects of online media campaigns for clients including: conceptualization and ideation, service pricing, implementation, performance optimization, tracking, analytics, multi-channel attribution and results reporting. - Develop and present weekly, monthly, and quarterly reports as well as campaign post-mortem analyses.

- Manage and optimize online advertising campaigns through self-service ad platforms.- Supported campaigns optimized for; direct response (lead generation, ecommerce, mobile app installs), brand awareness, native social actions, offline sales.- Develop media plans and reports for internal and client presentation.- Present new opportunities to prospective and current clients.

- Developed and executed integrated B2B marketing campaigns for three SaaS small business applications. - Provide strategic marketing support of both ongoing product enhancements and new product launches.- Defined the digital sales funnel from lead to conversion, and helped quantify the value of a lead and lifetime customer value.- Generated a 75% quarter-over-quarter increase in quality leads.