Francis "Ted" Fay Email & Phone Number

Evanston, Il, Us

Chicago, Illinois, Us

East Dubuque, Il, Us

Charged to define and lead execution of digital strategy that included complete new digital platform and staff to deliver incremental revenue growth for the organization. Responsible for the P&L and entire eCommerce stack; website, mobile, CRM, commercial software, analytics, marketing automation, customer service applications, and more.- Defined and led digital marketing initiatives to drive new customer acquisition and retention.- Launched a new Product Information Management System (PIM) from InRiver, a completely new web presence on a new domain using new to the company platforms (Optimizely Cloud CMS and eCommerce), a new marketing automation system based upon Hubspot and Optimizely’s CDP), and launched a new search and merchandising platform with a product recommendations engine from Hawksearch.- New platform is delivering consistent growth since launch. - Own the execution of the site design product hierarchy, site content, site merchandising, site functionality and site performance.- Built new analytics platform and approach to digital marketing, leveraging Google Analytics 4.- Hired and developed new digital team.

Leading small to midsized companies and non-profits through digital transformations.

Lake Zurich, Illinois, Us

RESPONSIBILITIES & ACCOMPLISHMENTSP&L responsibility for 2 direct-to-consumer product lines that evolved to digital transformation for enterprise. Staffed, led, and developed full digital marketing team. Focus areas included content development, creative, customer acquisition through paid and organic search and social media, onsite conversion, technical platform management, and customer retention activities from e-mail thru direct mail and in-bound tele sales.- Defined, implemented and managed a high-performing marketing technology (martech) stack to lead a shift from channel focused marketing to consumer (D2C) and business (B2B) end-user demand generation.- Redefined marketing budgets and focus from customer retention to driving new customer acquisition in new product brands and categories, while maintaining customer retention rates in traditional businesses.- Selected and led project for implementation of new content management (CMS) and e-commerce system for all brands. - Built and manage a geographically dispersed team of digital marketing professionals. - Brought paid advertising programs for legacy e-commerce brands in-house, simultaneously increasing performance (ROAS) and reducing agency fees.- Key business leader for implementation of product information management system (PIM), which resulted in replacing custom-built internal PIM with a new global PIM and digital asset management (DAM) platform. - Successfully led digital transformation activities, moving digital marketing from a niche role inside the organization to one where brands truly own their online digital presence every day.- Established comprehensive and globally standardized web analytics using Google Marketing Platform.

Crown Point, Indiana, Us

Digital marketing leader of private-equity led turnaround activities for a franchise-based consumer products home goods company. RESPONSIBILITIES & ACCOMPLISHMENTS------------------------✿ Restructured entire online presence for the organization, reducing a highly fragmented and inefficient web presence to fewer, higher performing platforms. Specific focus on increasing presence in mobile lead conversion.✿ Reimagined, redefined and launched a completely new instance of the exclusive member’s only online retail site. Included a new, tablet focused responsive design approach to increase member engagement with the site, and the development of an accompanying Android and iOS app for members. Site launched both on time and on budget. Project successfully leveraged agency design services, off shore development and QA, and internal IT resources.✿ Led new-to-organization social media management program to actively engage brand detractors and customer service opportunities begin process of rebuilding online brand reputation. Eliminated online “social storms” through positive engagement.

Rosemont, Il, Us

Developing, executing, measuring and refining direct marketing and CPL programs for B2C in both company-owned and franchise dealer networks. Defining corporate-wide interactive strategy together with Senior VP of Marketing. Leading several national account business development activities. Other projects as they pop up.

Rosemont, Il, Us

Venlo, Limburg, Nl

Venlo, Limburg, Nl