Produce and manage content for private clients. Work closely with company leaders to conceptualize and shape messaging, optimize SEO impact, and manage time and action calendars. Specialties include keyword research, optimizing existing content using CMS platforms, and writing short, SEO-focused articles and long-form evergreen content.Specific examples of client work include drafting 15 site review pages for two websites. Drafted original content optimized for targeted keywords. Proactively created structure and layout for each page and incorporated client edits into content drafts. Delivered all pages on time and on budget. Published content resulted in new affiliate revenue opportunities for client.

Promoted through evolving leadership role with global digital media company directing content strategy and operations for multiple websites. Supervised team members and freelance writers; program managed strategic content planning; analyzed website data; researched, drafted, and published new SEO-optimized pages; and performed technical and content fixes to improve function and SERP rankings. Worked in WordPress and utilized SEMrush, Google Analytics, AirTable, Ahrefs, Marfeel, SurferSEO, and other tools.• Built high-performing content department that optimized performance of evergreen pages. Collaborated with C-suite in defining strategy and editorial vision, benchmarking competition, and upgrading hundreds of pages.• Deployed SEO best practices that boosted sitewide traffic and rankings for SportsHandle.com, with 40K+ monthly page reviews, earned top SERP rankings in 10-12 high-value keywords, and stimulated new activations and conversions.• Redesigned evergreen content strategy as senior member of SEO and Organic Strategy team. Architected workflows that effectively synched communication and content development workflows across internal and freelance teams.

As the Site Lead for SportsHandle, a BC website that focused on breaking news and evergreen review pages, responsible for updating all existing pages along with editing and publishing new content weekly. SportsHandle averaged over 40,000 monthly page views and its pages ranked highly in dozens of high-value keywords.Managed the implementation of SEO best practices designed to increase site-wide traffic and SERP rankings for identified KWs with the goal of driving additional page views, activations, and conversions. Working closely with colleagues worldwide, tracked and monitored identified KWs using SEMrush, Google Search Console, and Ahrefs, and make edits to individual pages as needed in order to boost rankings and increase conversions.Core competencies included SEO expertise, competitor and data analysis, writing, strategic planning, and internal collaboration among teams globally.

Updated and optimized evergreen content to adhere to SEO and internal best practices as a senior member of the SEO Performance team. Created and managed SEO-optimized content to build brand awareness and execute strategic priorities developed by team members. Developed workflows that synced communication and content development to ensure SEO and SERP metrics were met and exceeded. Managed three direct reports and edited the work of outside freelance writers.Cloud collaboration & CMS tools utilized: ChatGPT, Trello, Surfer SEO, ButterCMS, AirTable, Slack, Google Suite, Google Analytics, GetSTAT, Elementor, ButterCMS, and WordPress

Tapped to manage full strategy and operations for company-owned websites, heading matrixed teams building and updating content. Supervised freelance writers to ensure formatting, SEO, and brand process compliance.Project managed site modernizations for ScoresandOdds and RotoGrinders, two company-own websites. Leveraged reader patterns and SEO insights in building strategy, updating key traffic driver pages, and guiding freelance writers on content pipeline.Transformed content operations, delivering highly impactful, relevant, and engaging copy for several promotional articles per week. Consistently obtained placement in Google News carousel, garnering hundreds of views per article.

Built and maintained WordPress-based, SEO-optimized pages throughout the Better Collective portfolio as a Content Marketing Writer and content strategist. Utilizing multiple SaaS platforms, including WordPress, AirTable, Surfer SEO, Google-based applications, and Slack, collaborated with colleagues worldwide while working independently and remotely. Researched, drafted, and created 3,000-5,000 words of original content weekly and updated existing pages in the company portfolio as directed.

Worked remotely and independently to continuously deliver exceptional client service for multiple high-profile organizations as a Communications Associate for Gallatin Public Affairs, a leading Northwest public affairs firm. Provided communications insights and support to trade associations, banks, public and private corporations, non-profit organizations, and municipalities. Worked closely with firm principal in delivery of traditional and digital media strategy, press releases, editorial content, research, social media outreach, media relations, and account operations. Built account plans, developed and led media pitches, created content, performed legislative and policy research, streamlined internal operations, and supported client account pitches.

Collaborated with CEO of fintech company to refine communications strategy. Created templates for B2B/B2C messaging, including briefings, media kits, social media strategy, and press releases. Authored white papers, articles, and other external-facing content.

Completed a Master's degree in Communication and Leadership Studies (COML) at Gonzaga University, earning a 4.0 GPA and membership into the prestigious Lambda Pi Eta National Communication Association Honor Society. Relevant curriculum included web design, digital storytelling, strategic communication, communication ethics and theory, intercultural communication, media literacy, and masters level writing.Also completed a certificate program in Public Relations and Strategic Communications at the University of Washington, which included specialized training in media relations, advanced PR techniques, and crisis communications.

Played central role in definition and execution of government affairs vision for world's largest equity derivatives clearing organization as a senior member of the government relations team. Architected end-to-end advocacy solutions through leadership in shaping and delivery of internal/external messaging strategy; communication with legislators, staff, constituents, and other stakeholders on policies and legislative matters; creation of newsletters, memoranda, educational materials, and official correspondence; events; compliance reporting; and coordination of outside consultants.• Partnered internally to build and implement cohesive communications vision. Developed messaging strategy supporting corporate mission and agenda in legislative and public spheres.• Strengthened messaging impact via external communications strategies. Attended congressional and regulatory hearings, monitored external political climate, interfaced with government officials, and synthesized findings into actionable briefings.• Streamlined and unified internal messaging via creation of monthly industry government relations newsletter. Built editorial plans, curated content, and produced articles highlighting key developments.• Established a network of key working relationships. Served as a trusted resource while interacting with elected officials, subject matter experts, regulatory staff, and industry professionals.• Elevated organizational commitment to compliance. Coached internal executives and other stakeholders on best practices, and directed completion of complex compliance reporting and official filings.• Program managed execution of educational seminars, congressional briefings, and social events. Orchestrated initial planning, scheduling, communications, logistics, vendors, and run-of-show.

Managed strategy, day-to-day operation, and OPEX budget of nonpartisan educational foundation building awareness of state-level issues impacting small businesses in role reporting directly to the President. Directed messaging strategy, increasing foundation profile via leadership in communications architecture, public and media relations, handling of press inquiries, and other integrated multi-platform strategies.• Wrote press releases, media responses, policy papers, issue briefs, and other official communiques.• Secured coverage in major print and online publications. Cultivated relationships with editors, journalists, and columnists, producing high-value copy placement.• Directed 12-city “Idea Bank” statewide town hall tour. Developed schedule, coordinated visits, booked venues, generated community awareness, promoted events, and secured attendees.

As a policy advisor, represented the Congresswoman while interacting with high-level executives from companies, trade associations, labor unions, constituent groups, and government agencies. Developed public affairs strategies and recommended policy positions for the Congresswoman based on analysis and insight. Writing responsibilities included speechwriting, policy memorandums, talking points and constituent correspondence.

Represented the Senator as a policy advisor while interacting with high-level executives from government agencies, trade associations, labor unions, and constituent groups. Recommended policy positions for the Senator based on independent research, analysis, and political insight. Responsible for the research and composition of policy memorandums, talking points and constituent correspondence. Championed successful ratification of SAFETEA-LU transportation reauthorization bill. Worked with communities throughout Idaho to identify projects, and partnered with committee staff to secure $75M in funding.

Managed concession logistics and coordinated outside vendors to ensure proper delivery of food and drink at the stadium. Created original content for the official program. Pulled the tarp over the infield during rain delays. Watched a lot of baseball games.