Ted Felton

Ted Felton Email and Phone Number

CX Director @ Eightcap
Bentleigh East, VIC, AU
Ted Felton's Location
Bentleigh, Victoria, Australia, Australia
Ted Felton's Contact Details

Ted Felton personal email

About Ted Felton

I've built a global career of senior roles in brand, marketing, and creating great experiences. Equal parts creative and commercial, success stories delivered with inspiring leadership, commitment and a focus on the bottom line.Expertise in brand, leadership, and strategic vision and communication. High performance leader with team and collaboration at the centre of everything. Highly developed strategic, creative and digital skills. Long on the customer, the insight, the journey, and the joined-up-ness of experiences. Short on meetings for the sake of it, bureaucracy, and wasting people's time. Inspired, compelling communicator. Relentlessly modest. Career diplomat. All-round good guy. Very strong team player. Highly valued ability to drive success across multiple organisational levels and in challenging circs. Highly collaborative leadership style. A real focus on building teams, talent, smarts, and getting the best performances out of the best people.Expertise: Branding, content direction, digital, leadership, creativity, innovation, content creation, leadership, branding and identity, business storytelling, digital, content marketing, scrum, content strategy, social media, team building, mentoring, creative decision making, CX, CXO, customer experience, UX, user experience, scrum master, design thinking

Ted Felton's Current Company Details
Eightcap

Eightcap

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CX Director
Bentleigh East, VIC, AU
Website:
eightcap.com
Employees:
283
Ted Felton Work Experience Details
  • Eightcap
    Cx Director
    Eightcap
    Bentleigh East, Vic, Au
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  • Energy Safe Victoria
    Head Of Customer Experience
    Energy Safe Victoria Jan 2023 - Dec 2023
    Melbourne, Victoria, Au
    A contract role with the Transformation team, leading the CX proposition across all ESV touchpoints, reshaping business communications and alignment for better experiences across all departments.Leading brand, CX and digital to shape a program of transformation work to better position ESV as an exemplar of a “customer-centric” regulator in line with the Victorian Government.
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  • Gmhba Limited
    Head Of Customer Experience
    Gmhba Limited Jun 2021 - Mar 2023
    Geelong, Victoria, Au
    Reporting to the CCO responsible for all 130 customer facing roles within GMHBA, spanning content, CX, digital, web, retention, and operationsDevelopment of competitive digital and service propositions, aligning CX across the board to deliver optimal health outcomes for all customersLeadership of all customer focused workstreams. Integration of multi-brand customer streams and CX alignment. Upskill of teams with improved tech, extending communications capability through digital acquisition, channel management and omnichannel evolution of tech
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  • Health.Com.Au
    General Manager
    Health.Com.Au Sep 2017 - Jun 2021
    General management of the health.com.au (HEA) business, with a turnover of AU$130 million in 2019P&L responsibility for the HEA business, ultimately reporting to the GMHBA Board in GeelongResponsible for acquisition, retention, product and proposition development, with an intensive CX focus aligning technology and customer experience, together with management of supporting IT, Finance, P&C and Digital teamsLeadership of all strategic workstreams, including restructure, budgeting and upskilling of teams to focus on customer technology and experience delivery, extending capability through in-house digital acquisition, data effectiveness and digital channel management
  • Open Universities Australia
    Head Of Brand, Communication And Marketing
    Open Universities Australia Jan 2015 - Jun 2017
    Melbourne, Victoria, Au
    Leadership of OUA Digital and Marketing team of 25-30. Ownership of the OUA brand, focused on acquisition of new students, creating impactful customer (student) journeys and development and delivery of segmentation, core value proposition, CX and marketing strategyDirection of all advertising, campaign and content strategies and digital brand executions. Teams structured around brand, in-house digital acquisition (SEM, SEO, affiliate, display, remarketing), digital channel management and productionRebuild of the brand, segmentation and business value proposition from the ground up, carrying signifiers through all internal and external communicationComplete rebuild of marketing and digital capability at OUA. A dispirited team in disarray reorganised and refreshed, energised and focused, rebuilt to headcount of 27Re-establishment of strong, mutually productive relationships with portfolio of external agencies
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  • Ge Australia
    Brand & Advertising Director, Ge Australia & New Zealand
    Ge Australia 2010 - Sep 2013
    Responsibility for direction of all brand, digital and advertising activities for GE in Australia and New Zealand, leading the strategy and execution of $15m brand campaign, encompassing TVC, digital and internal communications campaignsProduced and delivered content strategy and production of all GE Australia ad campaigns since 2010. Led multiple agencies in delivery of world-class compelling content, on budget and squarely in line with overarching regional strategy. Double-digit growth YOY of brand recognition and familiarity in AustraliaDelivered digital strategy and development of all GE owned, paid and earned properties, with particular focus on social and mobile channels - Facebook, Twitter, LinkedIn and YouTube. Central to the development of significant digital and OOH experiences (Two Words for Tomorrow, GEsture, GE At Work event)Built and developed multiple award winning branded content pieces for GE Imagination at Work brand portal, including product and issue specific video pieces and accompanying materials
  • Bhp Billiton
    Head Of Online, Corporate Communications
    Bhp Billiton Apr 2009 - Jul 2009
    Melbourne, Victoria, Au
    Design and development of .com and intranet sites for global resources leader, working closely with design, IT and SAP implementation teams to deliver to highly aggressive timelines.• Created development and communication plans for reworked BHP Billiton .com site• Updated metric and tracking technologies• Built three year workflow plan for SAP integration across global business units
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  • Ge Money
    Head Of Product And Marketing, Ge Money
    Ge Money Jul 2005 - Apr 2009
    Norwalk, Ct, Us
    Develop www.gemoney.com.au to become core acquisition channel for B2C productsDesigned develop and support key online distribution channels for NPIsChallenging ‘status quo’ and internal focus of GE MoneyOngoing contributon to global GE Money Internet strategyCreative support for brand and comms initiatives in GE Money DirectSupport of internal communications and designAustralia 'best practice' for GE Money eMarketing
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  • Ge Money
    Ebusiness And Customer Transformation Leader
    Ge Money 2004 - 2007
    Norwalk, Ct, Us
    Driving strategy, development and integration programs across multiple products and platforms to deliver a brand new key acquisition channel in 16 countries worldwide.• Delivered >70% of overall credit card application volume with pullthrough increased by 8.5% thanks to for major rebrand and rework of application and servicing portals for new cards products• Created global GE benchmark for online delivery and optimisation, through restructured IT build processes and innovative usability testing• Creative support and direction for brand and product work for GE Money Direct products• Successful introduction of CTRAN value prop development across the region, with 100% of GE Money marketing staff aligned to CTRAN methodology by Q1 2008
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  • Ge Money Australia & Nz
    Emarketing Lead
    Ge Money Australia & Nz 2004 - 2006
    Boston, Ma, Us
    Led eMarketing strategy, campaign execution and online channel management for GE Capital's consumer and commercial businesses in Australia and New Zealand. Created, designed and built gemoney.com.au, the core acquisition channel for B2C products.• >$5 million incremental revenue in 2006 through introduction of SEM & SEO programs with best in class CPAs, while championing tracking technologies to quantify online marketing spend• Design and development of all emarketing activity in support of offline marketing activities: microsites, vanity URLs, and affiliate clickthroughs• 12% of overall personal loan volume ($130 million via online) and over 60% of credit card application volume through direction and optimisation of key performance metrics for the online channel
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Ted Felton Skills

Strategy Digital Strategy Online Marketing Advertising Digital Marketing Corporate Communications Marketing Strategy Internal Communications Marketing Communications Integrated Marketing Marketing Content Strategy Creative Direction Seo Brand Management Brand Development Leadership Sem Management Branding And Identity Online Advertising E Business Social Media Strategic Communications Change Management Facebook Direct Marketing Email Marketing B2b Marketing Start Ups Strategic Planning Content Marketing Culture Change Creative Strategy Graphic Design B2b Copywriting Business Strategy Social Media Marketing Search Engine Optimization Creative Problem Solving Mobile Devices Brand Awareness Digital Media Web Analytics Web Marketing Corporate Branding Marketing Management Content Direction

Ted Felton Education Details

  • University College Dublin
    University College Dublin
    English & History
  • Trinity College Dublin
    Trinity College Dublin
    Modern Irish History
  • Trinity College Dublin
    Trinity College Dublin
    Irish History
  • Trinity College Dublin
    Trinity College Dublin
    History
  • Trinity College Dublin
    Trinity College Dublin
    History

Frequently Asked Questions about Ted Felton

What company does Ted Felton work for?

Ted Felton works for Eightcap

What is Ted Felton's role at the current company?

Ted Felton's current role is CX Director.

What is Ted Felton's email address?

Ted Felton's email address is felton@me.com

What schools did Ted Felton attend?

Ted Felton attended University College Dublin, Trinity College Dublin, Trinity College Dublin, Trinity College Dublin, Trinity College Dublin.

What skills is Ted Felton known for?

Ted Felton has skills like Strategy, Digital Strategy, Online Marketing, Advertising, Digital Marketing, Corporate Communications, Marketing Strategy, Internal Communications, Marketing Communications, Integrated Marketing, Marketing, Content Strategy.

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