Ted Ferguson Email & Phone Number

San Jose, CA, US

Chicago, IL, US

• Oversaw product management for the consumer experience of Groupon’s website and mobile apps, generating $2.3 billion in 2021 from a customer base of 24 million active users
• Managed all aspects of Search and Discovery, including the implementation of a new ML-based search and recommendations engine, generating a 5% global lift in conversion
• Managed Groupon’s in-house marketing technology products, sending hundreds of millions of targeted emails, text messages, and push notifications per day
• Managed key strategic initiatives to evolve Groupon’s consumer offering in order to bring back urgency, increase purchase frequency, and encourage social shopping behavior
• Managed and mentored a team of 15 product managers and coordinated a team of 100+ engineers and UX designers

Chicago, IL, US

New York, NY, US

New York, NY, US

• First hire into a new startup creating an innovative mobile product to drive social interaction and word-of-mouth marketing of music
• Managed product backlog, bi-weekly sprint planning, and acceptance testing
• Led key technology and architecture decisions
• Managed internal and contractor engineering team and oversaw UX/UI design

• Defined and oversaw development of a technology platform seeking to revolutionize the process of licensing music for public performance
• Mined data to identify trends and target markets
• Coordinated integration with Salesforce and 3rd-party accounting systems
• Managed team of design and development contractors

Chicago, IL, US

• Established and executed a roadmap for EZLinks’ global golf reservations platform, enabling rapid consumer migration to online and mobile bookings, doubling B2C revenue over two years from $25M to $50M per year
• Oversaw design, development, and launch of a new mobile application, including GPS, commerce, and social functionality to extend customer engagement from the initial booking through gameplay at the course
• Hired and managed a team of 13 Product Managers, BAs, and UX Designers
• Established a new product discipline at EZLinks, collaborating with sales, marketing, and engineering to define practices that best fit the needs of the business
• Planned the strategic consolidation of overlapping product lines and customer bases acquired through multiple corporate investments

• Managed the definition and development of a new social entertainment platform, enabling viewers of live streaming events to interact with one another in the context of what they are watching, while providing new.
• Oversaw offshore engineering resources while building in-house development team
• Worked with major media companies and sponsors to coordinate integration of the product into web properties for NBC Sports, CBS Sports, Red Bull, Pitchfork Music Festival, and many smaller live event producers

New York, NY, US

• Oversaw all aspects of product management, software engineering, and technical operations for the digital marketing and e-commerce arm of Sony Music, enabling artists such as Adele, Bob Dylan, One Direction, Foo.
• Launched and scaled a new B2C commerce platform that grew from $0 to $20M per year over 3 years
• Launched new consumer engagement tools allowing labels and artists to convert Facebook fans and Twitter followers into registered users and paying customers
• Managed an operating budget of $8mm and a geographically distributed staff of 45 employees

Santa Monica, California, US

• First employee hired to drive vision and implementation of a strategic joint venture between Sony Music Entertainment and Universal Music Group to enable new models around rapidly changing listening behavior online and.
• Hired and managed team of 40+ Product Managers, Engineers, QA Analysts, and UX/UI Designers
• Represented UMG & SME in strategic discussions with prominent technology partners including Facebook and Qualcomm

New York, NY, US

• Established the product roadmap and oversaw development of an early-stage music subscription service that was ultimately acquired by AOL, and in turn sold to Napster
• Upon acquisition, took on product development responsibility for other AOL Entertainment properties, including Winamp and Shoutcast
• Initially hired as a Product Manager, grew to oversee a team of 40+ Product Managers, Software Engineers, QA Analysts, and Content Producers during my 7-year tenure

Ann Arbor, MI, US

• Coordinated use of new technology in retailer’s merchandising strategy
• Managed national inventory and merchandising initiatives

Bachelor Of Music, Music Composition

Certificate, Leading Customer Centric Growth