Ted Gaines Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, Us

Soothe is an on-demand wellness marketplace that connects corporate clients and individuals with independent wellness providers who meet their personalized needs through the Soothe app, Soothe Residential & Hospitality, and Soothe Corporate Wellness services. Service providers in Soothe's marketplace offer a range of on-demand services across the United States, including massage, skincare, hair and beauty services.

Contract Marketing Strategy, CRM, and Analytic consulting projects for various companies and agencies.

Parkland, Florida, Us

Transformational marketing and lead generation development, GTM practices, product portfolio expansion, and resource alignment resulted in 25% average annual revenue increases, and the company’s ultimate acquisition. Led brand development, GTM strategy, event marketing, content marketing, digital, and multi-channel campaigns and communications to customers and prospects.

Cleveland, Oh, Us

Recruited to lead the pivot of this industry-leading company’s marketing and organizational structure from product-centric to customer-centric communication. Architect of CRM and retention campaigns across email, mobile, website, and digital channels. Integrated CRM and e-commerce systems to create dynamic user experiences based on behavioral and customer attribute data.Drove cross-functional corporate, agency, and technology vendor resources to build and use data infrastructure, marketing automation, analytics, and execution capabilities to deliver and improve integrated multi-channel consumer retention engagements across multiple brands.

Hamilton, Nj, Us

Team and thought leadership for high-value technology clientsClients/Brands: Samsung, IntelLed client and agency stakeholders to connect business objectives to measurable customer-facing efforts across email, web, mobile, events, and social channels. Architected effective CRM loyalty and demand generation programs, with digital and multi-channel campaigns strategically aligned and tactically efficient.

Chicago, Il, Us

Built and led data-driven marketing and measurement practice for a 4-office national agency network.Clients/Brands: Genentech, Hollister, Amgen, AT&T, Diageo, Experian, Black & Decker, Meijer, Lindblad Expeditions, Harley-Davidson, Scion/Toyota, Frederick’s of Hollywood, LucasArts, Sony Entertainment, Paramount Pictures, I-MAXProvided strategic leadership for BI and analytics in support of agency clients. Managed a broad spectrum of analytics and reporting, including CRM and multi-channel program optimization, regulatory compliance, media mix modeling, social media and engagement tracking. Used segmentation and behavioral analysis to deliver insights to prioritize resource allocations, and improve campaign results and channel performance.

Mountain View, California, Us

Increased lead growth by 13% in a down economy while maintaining flat costs.Channel Marketing SME on corporate task forces and commercial innovation initiatives.Set strategy and directed creative and technical agency assignments and budgets for online, offline, and social media acquisition campaigns. Coordinated with other divisions within Intuit’s Small Business Ecosystem to gain efficiencies, promote cross-sell opportunities, and best practice adoption.

Us

Established and developed Database Marketing, CRM, and Data Analytics disciplines, enabling the agency to win AOR status for multiple brands.Clients/Brands: Nestlé, Pepperdine, Comcast, 21st Century Insurance, Alterna HaircareRecruited, organized, and developed 4 departmental staff and interdepartmental resources to execute and measure interactive and lifecycle campaigns via direct, email, social, digital, and retail. Employed multiple campaign management technologies to create, implement, track, and analyze campaign and promotion activities for a dozen client brands.

Atlanta, Georgia, Us

P&L ownership ~$30 Million annual direct marketing budget.Led a team of 8 Account Managers and strategic marketing relationships contributing over 30% of the company’s new subscriber production and over $5 Million in first-year revenues.Developed new channels for direct marketing, increasing response by 30-50%, accelerating subscriber growth from ~200k to over 5MM in 4 years.