Ted Gaines Email and Phone Number
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Accomplished marketing and analytics leader who is passionate about understanding and anticipating customer behavior in order to maximize performance. Capabilities include direct, digital and multi-channel marketing strategy, analytics and insights, database management and customer segmentation, GTM strategy and execution, lifecycle marketing, CRM strategy and execution. Built and led strategic analytics and CRM practices at multiple agencies. Led the formulation, execution and analysis of multichannel integrated marketing programs supporting Intuit Payment Solutions and the Intuit suite of Small Business offerings. Served for seven years in senior management roles at EarthLink, overseeing market development, direct marketing programs and customer retention efforts. Directed strategic efforts including affinity marketing management, product launch development, CRM and Loyalty programs and integrated B2B and B2C marketing communications planning. Specialties: ✓ Strategic Marketing Planning ✓ Relationship Marketing - CRM ✓ Database Marketing & Promotion✓ Direct & Internet Marketing ✓ Data Analytics & Insights✓ Departmental Development ✓ Market Research & Analysis ✓ Budgets...Cost Analysis & Control
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PrincipalGaines Business Consulting ServicesLos Angeles, Ca, Us
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Director Of MarketingSoothe Aug 2024 - PresentLos Angeles, California, UsSoothe is an on-demand wellness marketplace that connects corporate clients and individuals with independent wellness providers who meet their personalized needs through the Soothe app, Soothe Residential & Hospitality, and Soothe Corporate Wellness services. Service providers in Soothe's marketplace offer a range of on-demand services across the United States, including massage, skincare, hair and beauty services. -
PrincipalGaines Business Consulting Services 2007 - PresentContract Marketing Strategy, CRM, and Analytic consulting projects for various companies and agencies.
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Vice President, MarketingAutomobile Technologies, Inc (Amt) 2017 - Dec 2022Parkland, Florida, UsTransformational marketing and lead generation development, GTM practices, product portfolio expansion, and resource alignment resulted in 25% average annual revenue increases, and the company’s ultimate acquisition. Led brand development, GTM strategy, event marketing, content marketing, digital, and multi-channel campaigns and communications to customers and prospects. -
Director, CrmAmerican Greetings Sep 2014 - Dec 2016Cleveland, Oh, UsRecruited to lead the pivot of this industry-leading company’s marketing and organizational structure from product-centric to customer-centric communication. Architect of CRM and retention campaigns across email, mobile, website, and digital channels. Integrated CRM and e-commerce systems to create dynamic user experiences based on behavioral and customer attribute data.Drove cross-functional corporate, agency, and technology vendor resources to build and use data infrastructure, marketing automation, analytics, and execution capabilities to deliver and improve integrated multi-channel consumer retention engagements across multiple brands. -
Director, Advanced Analytics And OptimizationRosetta 2012 - 2014Hamilton, Nj, UsTeam and thought leadership for high-value technology clientsClients/Brands: Samsung, IntelLed client and agency stakeholders to connect business objectives to measurable customer-facing efforts across email, web, mobile, events, and social channels. Architected effective CRM loyalty and demand generation programs, with digital and multi-channel campaigns strategically aligned and tactically efficient. -
Director, Business IntelligenceBand Digital, Inc. 2009 - 2012Chicago, Il, UsBuilt and led data-driven marketing and measurement practice for a 4-office national agency network.Clients/Brands: Genentech, Hollister, Amgen, AT&T, Diageo, Experian, Black & Decker, Meijer, Lindblad Expeditions, Harley-Davidson, Scion/Toyota, Frederick’s of Hollywood, LucasArts, Sony Entertainment, Paramount Pictures, I-MAXProvided strategic leadership for BI and analytics in support of agency clients. Managed a broad spectrum of analytics and reporting, including CRM and multi-channel program optimization, regulatory compliance, media mix modeling, social media and engagement tracking. Used segmentation and behavioral analysis to deliver insights to prioritize resource allocations, and improve campaign results and channel performance. -
Channel Group Marketing ManagerIntuit Jan 2008 - Aug 2009Mountain View, California, UsIncreased lead growth by 13% in a down economy while maintaining flat costs.Channel Marketing SME on corporate task forces and commercial innovation initiatives.Set strategy and directed creative and technical agency assignments and budgets for online, offline, and social media acquisition campaigns. Coordinated with other divisions within Intuit’s Small Business Ecosystem to gain efficiencies, promote cross-sell opportunities, and best practice adoption. -
Vice President, Business InsightsMcelroy Jan 2004 - Oct 2007UsEstablished and developed Database Marketing, CRM, and Data Analytics disciplines, enabling the agency to win AOR status for multiple brands.Clients/Brands: Nestlé, Pepperdine, Comcast, 21st Century Insurance, Alterna HaircareRecruited, organized, and developed 4 departmental staff and interdepartmental resources to execute and measure interactive and lifecycle campaigns via direct, email, social, digital, and retail. Employed multiple campaign management technologies to create, implement, track, and analyze campaign and promotion activities for a dozen client brands. -
Senior Marketing ManagerEarthlink Nov 1996 - Dec 2003Atlanta, Georgia, UsP&L ownership ~$30 Million annual direct marketing budget.Led a team of 8 Account Managers and strategic marketing relationships contributing over 30% of the company’s new subscriber production and over $5 Million in first-year revenues.Developed new channels for direct marketing, increasing response by 30-50%, accelerating subscriber growth from ~200k to over 5MM in 4 years.
Ted Gaines Skills
Ted Gaines Education Details
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Grinnell CollegeTheatre
Frequently Asked Questions about Ted Gaines
What company does Ted Gaines work for?
Ted Gaines works for Gaines Business Consulting Services
What is Ted Gaines's role at the current company?
Ted Gaines's current role is Principal.
What is Ted Gaines's email address?
Ted Gaines's email address is te****@****ies.com
What is Ted Gaines's direct phone number?
Ted Gaines's direct phone number is +162643*****
What schools did Ted Gaines attend?
Ted Gaines attended Grinnell College.
What skills is Ted Gaines known for?
Ted Gaines has skills like Analytics, Integrated Marketing, Direct Marketing, Crm, Strategy, Segmentation, Multi Channel Marketing, Marketing, Sem, Market Research, Customer Retention, Online Marketing.
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