Ted Goodman Email & Phone Number

Westlake Village, CA, US

Westlake Village, CA, US

Westlake Village, CA, US

• Manage over $2 million in client PPC monthly budgets ranging from $10,000-$600,000.
• Assist with driving "same store" growth by working with the team to scale accounts.
• Develop long term and tactical search engine strategies within search, video, shopping, and display campaigns.
• Lead the growth team by mentoring and training junior campaign managers.
• Work with junior campaign managers to execute, optimize, and scale SEM accounts with high growth potential.
• Assist the sales team with audits and strategic pitches for new client growth.

Westlake Village, CA, US

• Audit existing campaigns, and identify new opportunities to increase client revenues.
• Optimize data feeds for Shopping Campaigns and online marketplaces.
• Manage search, shopping, display, video, and retargeting campaigns in Adwords and Bing.
• Manage campaign budgets to maximize growth and returns.
• Analyze keyword, ad copy and website performance
• Research, create, evaluate and test campaign structures.

Atlanta, GA, US

• Manage higher budget tier of campaigns in geographical area.
• Monitor performance of teams KPI's to ensure campaign expectations are being met. Assist on accounts with performance issues.
• Run monthly calls with sales managers to go over account performance. Discuss strategy in improving campaigns not meeting expectations.
• Run monthly calls with market managers to discuss high level of data by each sales office.
• 96% of campaigns on KPI exceeding performance expectations (155 accounts).
• Over 80% retention rate of accounts renewing contract for another 12 months.

Atlanta, GA, US

• Act as fulfillment account manager for selected key accounts
• Manage search campaign performance; analyze quantitative, qualitative and underlying data to correct performance issues throughout the duration of the contract.
• Engage with fulfillment consultants and other parties, during initial fulfillment to ensure that the plan has the correct components.
• Proactively optimize throughout campaign life-cycle.
• Increase quality in clicks and conversions for improved ROI.
• Increase product trust through proactive, engaged customer service.

Woodland Hills, CA, US

• The Marketing Keyword Analyst is charged with accurate final review of search engine marketing, PPC, and display campaigns that will impact thousands of ReachLocal customers worldwide. This role is responsible for.
• Analysis of targeting, budget, and goals of the search engine marketing campaign
• Final campaign review encompassing keyword lists, ad groups, ad creative’s, directory categories, publisher allocation, and more
• Make recommendations to optimize SEM campaign performance and improve customer retention
• Online research to support development and customization of keyword lists and campaign strategy
• Analysis and adjustment of campaign components to optimize performance

Simi Valley, CA, US

• E-commerce responsibilities:
• Management of data feed to Company website and numerous e-commerce sites
• Assisted in the setup and management of sophisticated application software for processing data feeds to various marketplaces, inventory management, automated shipping and fulfillment, re-pricing and real time.
• Manipulate required data for each site and marketplace
• Print pick slips for warehouse to pull and box orders
• Automatic print of shipping labels and invoices by scanning item UPC for all orders which will automatically confirm each order with a tracking number to all marketplaces

Bachelor Of Business Administration (B.B.A.), Business Administration, Management And Operations

Associate Of Arts (Aa), Business Administration And Management, General

General Education, High School/Secondary Diplomas And Certificates