Ted Goodman Email & Phone Number

Westlake Village, Ca, Us

Westlake Village, Ca, Us

Westlake Village, Ca, Us

• Manage over $2 million in client PPC monthly budgets ranging from $10,000-$600,000. • Assist with driving "same store" growth by working with the team to scale accounts.• Develop long term and tactical search engine strategies within search, video, shopping, and display campaigns.• Lead the growth team by mentoring and training junior campaign managers.• Work with junior campaign managers to execute, optimize, and scale SEM accounts with high growth potential.• Assist the sales team with audits and strategic pitches for new client growth.• Train and assist with improving sales prospecting and pitches.

Westlake Village, Ca, Us

• Audit existing campaigns, and identify new opportunities to increase client revenues.• Optimize data feeds for Shopping Campaigns and online marketplaces.• Manage search, shopping, display, video, and retargeting campaigns in Adwords and Bing.• Manage campaign budgets to maximize growth and returns.• Analyze keyword, ad copy and website performance• Research, create, evaluate and test campaign structures.• Keyword and competitive research.• Implement call tracking and conversion tracking codes to measure campaign performance.• Coordinate with design, SEO and other teams to ensure maximum ROI.• Communicate consistently and professionally with clients.• Create monthly reports for clients.• Work with client and design team in building SEM friendly landing pages to boost conversions.• Assist sales with new client prospects for PPC.• Manage over $1 million in total with client monthly budgets ranging from $10,000-$450,000.

Atlanta, Ga, Us

• Manage higher budget tier of campaigns in geographical area. • Monitor performance of teams KPI's to ensure campaign expectations are being met. Assist on accounts with performance issues.• Run monthly calls with sales managers to go over account performance. Discuss strategy in improving campaigns not meeting expectations.• Run monthly calls with market managers to discuss high level of data by each sales office.• 96% of campaigns on KPI exceeding performance expectations (155 accounts).• Over 80% retention rate of accounts renewing contract for another 12 months.• Helped team achieve upgrades for 10% of total accounts by average of 50% in 2015.• Run monthly training's for team on best practices for search and trends for our geographical area.

Atlanta, Ga, Us

• Act as fulfillment account manager for selected key accounts • Manage search campaign performance; analyze quantitative, qualitative and underlying data to correct performance issues throughout the duration of the contract. • Engage with fulfillment consultants and other parties, during initial fulfillment to ensure that the plan has the correct components. • Proactively optimize throughout campaign life-cycle. • Increase quality in clicks and conversions for improved ROI. • Increase product trust through proactive, engaged customer service. • Decrease churn rate through proactive campaign management and positive customer experience. • Present Key Performance Indicators (KPI) and campaign performance in a formal setting with management. • Build and maintain a positive relationship with internal and external customers by proactively communicating campaign performance with internal and external management. • Have contact with internal customers such as sales, customer service, etc. and possibly external customers in any region weekly, biweekly, or monthly. • Perform initial and ongoing quality assurance for search campaigns and take ownership of accurately communicating errors to all parties to close gaps and meet customer requirements. • Re-emphasize internal, vendor, and search engine best practices during proofing and error correction activities. • Regularly review existing processes and procedures for the purpose of identifying and implementing operational efficiencies and process redesigns.

Woodland Hills, Ca, Us

The Marketing Keyword Analyst is charged with accurate final review of search engine marketing, PPC, and display campaigns that will impact thousands of ReachLocal customers worldwide. This role is responsible for final sign off of SEM campaign setup, assessing campaign trends, and identifying new techniques to optimize SEM campaign performance. The Marketing Keyword Analyst is ultimately responsible for the setup and overall performance of our search engine marketing campaigns.• Analysis of targeting, budget, and goals of the search engine marketing campaign• Final campaign review encompassing keyword lists, ad groups, ad creative’s, directory categories, publisher allocation, and more• Make recommendations to optimize SEM campaign performance and improve customer retention• Online research to support development and customization of keyword lists and campaign strategy• Analysis and adjustment of campaign components to optimize performance• Identify, record, and fix campaign errors• Foster and expand company advertising knowledge-base to collaborate with other teams and drive corporate wide digital advertising knowledge sharing• Maintain knowledge of new trends, developments, and techniques in; PPC, display, and social media advertising techniques• Communicate with campaign services team members and sales agents to clarify setup instructions and make recommendations• Train other team members and create training documentation as needed• Prioritize work effectively in order to meet all customer commitments daily• Complete other tasks as needed, such as creating keyword lists or contributing to team projects• Experience with using Salesforce, Google AdWords, and Google Analytics• Google Certified

Simi Valley, Ca, Us

E-commerce responsibilities:• Management of data feed to Company website and numerous e-commerce sites• Assisted in the setup and management of sophisticated application software for processing data feeds to various marketplaces, inventory management, automated shipping and fulfillment, re-pricing and real time management reportso Merchant Advantageo Solid Commerce• Manipulate required data for each site and marketplace• Print pick slips for warehouse to pull and box orders• Automatic print of shipping labels and invoices by scanning item UPC for all orders which will automatically confirm each order with a tracking number to all marketplaces• Provide customer service to e-commerce and wholesale accounts• Issuing RMA numbers for returns• Creating purchase orders and drop-shipments• Designing company website with programmer• Monitoring and reporting Internet sales, projections and variances to OwnerMarketing of Company e-commerce site:• Work directly with marketing consultant on PPC and SEO marketing to improve and modify keywords and campaigns to increase order conversion and sales volume• Selecting items to be featured in newsletters marketed to millions of customers based on sales history and order session percentage• Effectively promoting daily deals and new items to social networks (Twitter, Facebook)• Competitor pricing and comparative analysis• Automatically re-pricing based on min-max to obtain best pricing/margins in all marketplaces

Bachelor Of Business Administration (B.B.A.), Business Administration, Management And Operations

Associate Of Arts (Aa), Business Administration And Management, General

General Education, High School/Secondary Diplomas And Certificates