Yo! Good to know you.I’m Ted – a creative storyteller with a knack for turning brands into living, breathing experiences. Stories help us connect, remember stuff, and why we give a shit – they’re the glue that holds us together. That’s why they’re the heart of everything I do. Cliché? Sure. But it’s a hill I’ll gladly die on.Story Director at Keane means I specialise in branding, campaigns, and communications – creating work that sticks and brands that kick-ass. I’ve named for some big names in hospitality like Hilton, Jumeirah – and carved out a niche for some other talented individuals you’ve never heard of. Whether it’s naming a venue (I will nerd out), shaping a tone of voice, or building sturdy brand frameworks, I’m here to help you find your voice and connect with your audience.I’m always up for a chat about brand development – from strategy to identity – especially if it’s rooted in hospitality, food, or drink. I’m clued up on AI for good measure – and I’m really interested in its application to the industry to enhance human experience. If you’re looking to craft a brand that looks & feels as good as it tastes, drop me a message, I want to hear it.Beyond that, I’m a big advocate for growth in the creative industry. Whether you need a portfolio review, advice on client management, or just a nudge in the right direction, I’m happy to help those starting out in their creative endeavours. “You can’t think outside the box, until you know where the box is” – Ted Jones, just now.What I bring:• A talent for naming (seriously, I. Love. It)• An obsession with tone of voice that gets brands noticed.• A focus on AI & innovation – blending strategy and creativity to keep brands ahead.• Upbeat personality – because brands are better when they’re positively human.Oh, and I’m autistic 🟢. It’s a big part of what makes my thinking a little different, and (I’d like to think) a little better.