Nautical™ drives success in SEM & SEO; Google Ads, LinkedIn Ads, Facebook Ads, Tag Manager, Analytics, and Data Studio. Searches, the full funnel, and loop-closing should drive everything. Start w/an audit of your website & some keyword research now!

Created a successful Online Marketing consulting business with 11 recurring-revenue clients, by creating and documenting world-class processes, managing their execution by an offshore team, and collaborating with top experts in different disciplines as needed.SEM (i.e. PPC)• Created and managed numerous successful campaigns using Adwords, Bing Ads, and LinkedIn.• Proved (and disproved) SEM as a valid channel in numerous markets for clients, typically within 2-3 months of initiating campaigns.• Increased conversions and revenues for clients, and reduced their reliance on the SEO channel for traffic by expanding their efforts to include SEM.SEO:• Audited client websites for architecture, linking, and content opportunities• Created and executed effective link building campaigns for clients• Helped clients put content marketing plans in place• Increased conversions and revenues; also helped clients in many cases reduce reliance on a single site for SEO traffic by expanding to ownership of several sites.Thought leadership:• Published numerous articles on online marketing topics on SearchEngineLand• Spoke at SMX West and SMX East conferences on various topics including Keyword Research and PR.