Ted Johnson Email and Phone Number
I am a strategy consultant and advisor with over 30 years of experience in sports, entertainment, media, real estate development, marketing, communications and public affairs. As the Founder and Principal of Norden Strategies, I help clients develop and execute innovative, creative, and impactful solutions for their business challenges and opportunities.Previously, I was a senior executive at the Minnesota Timberwolves and Minnesota Lynx, where I led several transformational projects, such as the renovation of Target Center, the development of Mayo Clinic Square, the launch of T-Wolves Gaming and the Iowa Wolves, and the rebranding of all four franchises. I also have extensive experience in branding, broadcasting, public relations, multi-channel marketing, campaign management, government relations, and real estate development. I have received multiple awards and recognition for my work, including two Regional Emmys, a a NAIOP Best Project and a Silver Anvil.My mission is to bring big ideas to life and to deliver results that exceed expectations. I excel when a new trail needs to be blazed, strategies developed, crises managed, organizational change pushed, or a complex problem solved. I strive to not only succeed, but to do it with award-winning effort, best practices, and best-in-class standards. I am passionate about innovation, creativity, leadership, and collaboration.
Norden Strategies
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Founder & CeoNorden Strategies May 2020 - Present -
Co-FounderPar3 Ventures Oct 2023 - PresentDriving the expansion of LaunchPad Golf in the United States. -
Chief Strategy OfficerMinnesota Timberwolves Aug 2015 - May 2020Minneapolis, Minnesota, Us● Led 8-year effort to renovate Target Center arena. Included legislative campaign, city negotiations, design & construction process.● Completed $200MM+ in real estate development and acquisitions.● Spearheaded the transformational re-development of “Block E” into the teams’ award-winning training center and headquarters at Mayo Clinic Square.● Oversaw the selection process, acquisition of, and the management of the organization's G-League franchise, the Iowa Wolves. Team ranks as top five business performer in 29-team league.● Led the creation of the organization's esports start-up (and fourth franchise) T-Wolves. Gaming which won the NBA2K League national championship in its inaugural season.● Led the first rebranding of the team's franchises in 22 years, including the widely acclaimed uniform program -including the 2019 Prince uniform.● Secured the bid to land the 2018 WNBA All-Star Game.● Led the Timberwolves participation in the NBA Global Games in China including the creation of a trade mission of Minnesota businesses.● One of sports most experienced crisis managers with 33 public crisis situations and 26 coach/GM transitions in 17 years.● Helped lead the transformation of team's community efforts to encompass a re-vamped Fastbreak Foundation and four franchises under one unified community campaign.● Provided leadership in transitioning organization from a basketball team to a sports and entertainment enterprise -
Chief Marketing OfficerMinnesota Timberwolves May 2007 - Aug 2015Minneapolis, Minnesota, Us● Negotiated 47 television and radio contracts valued at $500MM+● Named top 100 CMO's on twitter by two separate publications● Managed $28MM P&L ● Led a staff of 90 FSE and 100 PTE across 12 departments and 21 disciplines● Took over retail merchandise operations and increased sales 600% in two years● Developed one of sports' first business analytics department ● Led multiple award-winning marketing campaigns● Supported two season ticket sales campaigns that netted 2,000+ new season tickets● Created template for Lynx championship celebrations that was replicated 3 times -
Vice President Of CommunicationsMinnesota Timberwolves Aug 2004 - May 2007Minneapolis, Minnesota, Us● Team crisis manger -including 26 coach/GM changes and 30+ player incidents● Pioneered team-content creation by developing Wolves Vision which produced regularly scheduled (multi- platform) content that was distributed by "owned" channels directly to fans ● Led teams effort to develop social media platforms -now surpassing 18MM+ followers● Created the team's first dedicated digital department● Became second team in the NBA to launch a mobile ap -
Director Of CommunicationsMinnesota Timberwolves Jun 2003 - Aug 2004Minneapolis, Minnesota, Us● One of the first non-sports communications leader of any NBA team● Developed proactive approach to media relations that increased media impressions by 600% YOY● Redesigned Timberwolves website and became first NBA team to utilize Macromedia Flash● Became one of the first pro sports teams to post regular-scheduled video content on its website -
DirectorWeber Shandwick Aug 1999 - Jul 2003New York, Ny, UsCo-created and co-directed one of the agency's largest and most visible accounts, an $12 million "Target Market" adolescent tobacco prevention campaign for the Minnesota Department of Health. Strategy focused on reducing teen smoking by empowering youth and building a grassroots organization of 40,000 teens that exceeded its goal by 800%. The campaign garnered numerous local and national awards for social marketing and integrated marketing.Other responsibilities included staff supervision, new business development, budget oversight, creative development, strategic planning, event planning and management and liaison with sister agencies representing other marketing disciplines. -
Account ExecutiveHimle Horner Feb 1999 - Aug 1999Minneapolis, Minnesota, UsBuilt three Midwest state coalitions to advance legislative agendas and assisted in legislative efforts. -
Deputy Campaign ManagerHumphrey For Governor Jan 1997 - Dec 1998St Paul, Minnesota, UsDirectly managed four areas of the campaign: Field, Political, Greater MN Media and Scheduling. Developed strategies and tactics as well as managing a staff of 25. Also included briefing the candidate prior to appearances and establishing constituency groups that advised the campaign on policy positions. -
State Field DirectorClinton/Gore 1996 Jul 1996 - Dec 1996Washington, UsDeveloped statewide strategies and tactics for Minnesota's presidential campaign and other Democratic candidates on the general election ballot. Responsible for coordinating field activities and represented the campaign at candidate forums, community meetings, political rallies and college classes. Served as campaign spokesperson in limited television and newspaper interviews and radio talk shows. -
Special Assistant To Attorney GeneralState Of Minnesota -Attorney General'S Office Dec 1994 - Aug 1996Saint Paul, Minnesota, UsDirected the strategic long-range planning of the Attorney General's schedule, managing greater Minnesota media relations efforts and building statewide support for the Attorney General's landmark lawsuit against the Tobacco companies. Duties also included staffing the Attorney General, assisting in inter-governmental affairs and supporting the passage of the Attorney General's legislative agenda. -
Presidential AdvanceThe White House Oct 1994 - Jan 1996Washington, District Of Columbia, UsSupervised the preparation and logistical coordination of sites for Presidential, Vice Presidential or First Lady visits, speeches and events. Worked closely with White House staff, United States Secret Service, local/national/international press, and served as White House liaison to politicians and business leaders prior to and during visits. -
Campaign ManagerOberstar For Congress Jun 1993 - Nov 1994Washington, Dc, UsManaged the reelection efforts of Congressman Oberstar and was the only Minnesota Democratic campaign to increase their winning percentage in 1994. Served as campaign spokesman with media and developed a coordinated campaign plan for the U.S. Senate, Gubernatorial and 24 state legislative races. Coordinated staff of six. -
Commerce Committee ClerkMinnesota Senate Jan 1992 - May 1993Saint Paul, Minnesota, UsAssisted Senator Solon and Committee Administrator in scheduling committee hearings and writing legislative summaries. Also staffed the Senator and was responsible for legislative research and constituent correspondence. -
Field StaffClinton/Gore Presidential Campaign Jul 1992 - Dec 1992Led the campaign efforts in Minnesota's eighth congressional district. Included coordinating with other statewide and local campaigns to advance the presidential ticket. Served as local liaison for candidate visits by Al Gore, Tipper Gore and the Arkansas Travelers. Served as local campaign spokesman for media interviews and public speaking engagements. -
InternU.S. House Of Representatives Aug 1990 - Oct 1991Washington, Dc, UsU.S. Representative James L Oberstar MN-8
Ted Johnson Education Details
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University Of Minnesota DuluthHistory -
Coon Rapids High School
Frequently Asked Questions about Ted Johnson
What company does Ted Johnson work for?
Ted Johnson works for Norden Strategies
What is Ted Johnson's role at the current company?
Ted Johnson's current role is Business Executive | C-Suite Advisor | Former NBA & WNBA Executive | Civic Leader | Board Member | Strategy Consultant.
What schools did Ted Johnson attend?
Ted Johnson attended University Of Minnesota Duluth, Coon Rapids High School.
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