Ted Petersen Email & Phone Number

Boston, Massachusetts, United States

Greater Boston Area

Manage local sponsorship team creating multi-platform sponsorship programs including Television (WGBH 2 and WGBX 44), Radio (89.7 WGBH and 99.5 Classical New England/WCRB), Digital (wgbh.org) Print (Explore member guide), Events, and pledge opportunities. WGBH enriches people’s lives though public media that educates, inspires, and entertains, while offering companies the opportunity to align their brand with the nation’s flagship public media organization.

Greater Boston Area

At Boston Globe Media Partners, I fully take pride in our journalistic mission and the partnerships I have built and sustained over the years with key clients and with my team. I oversee the teams responsible for providing marketing executives and business owners with targeted, multi-media solutions within the Arts & Entertainment, Travel, Real Estate, and Automotive spaces. As Director, I have also been responsible for overseeing and leading the sales staff responsible for our Boston Globe Magazine, specialty magazines, digital advertising, signature events, special sections, and corporate advertising divisions, producing record revenue growth.

Lead nine Account Executives and two advertising coordinators responsible for $20+MM in total advertising revenue annual for print, digital, events and niche products for the travel and arts & entertainment divisions. Develop and execute sales strategies to achieve revenue, profitability and market share goals. Developed new products and initiatives to drive new and incremental revenue.Built new team by hiring some of our best talent including BGM Gold Globe World Class Sales award winner.Manager and Leadership award winner.Actively worked on inception of the annual Boston Globe Travel Show which is now the largest consumer attended travel show in the country. Increased revenue and profitability each year. Responsible for leading and overseeing exhibitor and sponsorship sales while being involved in marketing, trade, event management and public relations. Member of SKAL, NEIRA, NEPATA, Arts Boston and other industry organizations.2010 accomplishments include significant gains for all three travel magazines, all major Arts & Entertainment special issues (Summer Preview, Fall Preview, Holiday Arts Preview), 2010 Boston Globe Travel Show, Contract completion of major accounts, and creative multi media (including print, online and events) for major accounts & shows including Wicked, The Kids Are Alright, Rocketts, Nova Scotia Tourism and many more.

Greater Boston Area