Ted Keenan Email and Phone Number
Analytic, innovative, and resourceful product leader with expertise in product management fromconcept through successful go-to-market strategies for products that delight end-users. Extensive experience with enterprise software solutions for gaming operators with a particular focus on loyalty systems, cashless solutions, mobile apps, AI/ML offers, and content delivery. Cross-functional leadership proven successful in both start-ups and corporate environments. Data-driven and analytical with strong technical understanding. Practical experience with software development lifecycle and agile methodologies. Excellent presentation and communication skills for C-level decision making and large group presentations.As the Vice President of Product Management at Light & Wonder, I lead a global team of 19 product managers working closely with engineering, sales, C-suite, and customers to deliver innovative and scalable products. I restructured the product management team, implemented agile methodologies to increase software releases to 600 per year, and introduced new products that resulted in a 60% win-rate in RFP responses and a 48% market share.
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Vice President, Product Management, Gaming SystemsAristocrat GamingPleasanton, Ca, Us
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Vice President, Product Management, Gaming SystemsAristocrat Gaming Apr 2024 - PresentNorth Ryde, Nsw, Au -
Principal ConsultantTheodore Keenan Consulting Jun 2023 - Apr 2024Product consulting and market analysis within the gaming industry.
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Vice President Of Product ManagementLight & Wonder Jan 2018 - Jun 2023Las Vegas, Nv, Us• Defined product vision and roadmap with focus on resource allocation, prioritization, and ROI.• Built a team of 19 product managers in the U.S. and India to create product roadmaps for the Gaming Systems business unit with 600 engineers and $250 million annual revenue.• Implemented agile methodologies to scale to 600 software releases per year.• Presented business cases with go-to-market strategies for new products including cashless solutions, mobile apps, AI/ML offers engine, and life-cycle extensions leading to 60% win-rate in RFP responses and 48% market share.• 3 patents granted for computer vision and data analytics to identify players, create play mechanics, and recognize chips. -
Sr. Director Of Product ManagementLight & Wonder Jan 2012 - Dec 2017Las Vegas, Nv, Us• Created innovative new hardware and software products for on-premises and cloud-based solutions. 12 industry awards earned for innovative products.• Accelerated new product adoption and reduced engineering maintenance costs by merging disparate regional software branches into one worldwide release.• Incorporated customer feedback with customer advisory panels, focus groups, and surveys to develop deep understanding of user personas and customer journeys.• Increased customer awareness and confidence by launching product promotions to demonstrate scalable, usable, and compelling content resulting in 52% market penetration. • 12 industry awards and 4 patents granted for player reinvestments, personalized bonuses, in-game advertisements, and cross-channel gaming.
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Director Of Product ManagementLight & Wonder Jun 2007 - Dec 2011Las Vegas, Nv, Us• Identified a gap in the product portfolio and led a concept through development to create a market winning premium loyalty system which achieved over 28% market share while winning 8 industry awards for innovation.• Cross-functional leader from concept development through go-to-market strategy.• Increased upgrade conversions of new hardware platform from 10% to 15% by building customer-driven content portfolio.• Patent granted for automated campaign system.
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Director Games ChannelTag Networks 2004 - 2007Us• Launched subscription model for interactive TV to achieve 11% subscription rate.• Led team of 4 including 3 producers and 1 user experience designer to build successful portfolio of content from internal engineering teams as well as third-party contracted teams. -
Internet Business Manager (Product Manager)Sierra Design Group 2000 - 2004• Cross-functional leader of online game site from concept through acquisition.• Increased pipeline of games and reduced costs by productizing an SDK and building developer relations program.• Validated features, design, and user experience with A/B testing.• Acquired 4 million registrants by building channels to include 14,000 affiliate sites, 100 co-branded sites, major portal integrations, and media buying campaigns. -
Co-Founder And Vp Business DevelopmentVirtual World Entertainment Group 1995 - 2000• Developed business plan to found independent game development studio raising $17 million in equity investments to later sell company to Microsoft.• Led transition of an acquired company from proprietary operator to leading industry supplier turning $7 million annual loss to profitability.
Ted Keenan Education Details
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Northwestern University'S Kellogg Management SchoolFinance And Marketing -
University Of San FranciscoDecision And Information Systems
Frequently Asked Questions about Ted Keenan
What company does Ted Keenan work for?
Ted Keenan works for Aristocrat Gaming
What is Ted Keenan's role at the current company?
Ted Keenan's current role is Vice President, Product Management, Gaming Systems.
What schools did Ted Keenan attend?
Ted Keenan attended Northwestern University's Kellogg Management School, University Of San Francisco.
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