Ted Kim

Ted Kim Email and Phone Number

Personalizing customer journeys from acquisition thru to lifetime loyalty through data-driven insight @ Data Axle
Ted Kim's Location
San Francisco Bay Area, United States, United States
Ted Kim's Contact Details

Ted Kim work email

Ted Kim personal email

About Ted Kim

Digital marketing veteran with over 17 years of demonstrated, award-winning success in developing strategic vision to drive acquisition to lifetime loyalty for top brands in retail, hospitality, and technology. Customer-centric, fluent in translating data & insight into marketing strategy, relentless optimizer.Specialties: Digital Marketing Strategy, Customer Acquisition, Retention & Loyalty, Content Media Strategy, Email Marketing, Paid Search Marketing (SEM), Search Engine Optimization (SEO), Social Media/Community Development, Demand Side Platform Management, Affiliate Marketing, Customer Segmentation, Multivariate Testing, Business Development/Partnerships, Lead Gen/Nurture Programs, Communication strategy, Product Integration/Launch

Ted Kim's Current Company Details
Data Axle

Data Axle

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Personalizing customer journeys from acquisition thru to lifetime loyalty through data-driven insight
Ted Kim Work Experience Details
  • Data Axle
    Senior Director Of Strategy And Consulting
    Data Axle Mar 2021 - Present
    Dallas, Texas, Us
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  • Data Axle
    Senior Marketing Strategist
    Data Axle Apr 2012 - Mar 2021
    Dallas, Texas, Us
    - Grow existing client relationships and their digital marketing programs through strategic planning and program optimization.- Provide thought leadership to client partners, lead internal teams and client marketing managers to execute on overall strategy and vision.- Analyze consumer behavior and communications to provide insights and recommendations that optimize and enhance client marketing programs and business practices.- Develop detailed multi-channel CRM & lifecycle strategies and tactics; develop test plan strategies and implementation plans to drive continual optimization.Client portfolio: Marriott Rewards, See's Candies, Scholastic, Panasonic, Avon
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  • Cosmos
    E-Commerce And Marketing Consultant
    Cosmos Nov 2011 - Apr 2012
    Developed strategy for website ecommerce migration, marketing strategy to drive awareness & conversion, measurement framework to optimize content
  • The Economist
    Marketing Director At Economist Education
    The Economist Apr 2011 - Oct 2011
    London, London, Gb
    - Developed and oversaw B2C and B2B marketing programs for The Economist's e-learning start-up venture.- Managed enterprise lead gen and nurture programs through email campaigns, event planning, marketing and sales collateral development.- Directed multiple agency/vendor relationships to drive the B2C registration and social community development.- Oversaw website content development & optimization.
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  • Rocket Fuel Inc, Formerly [X+1]
    Director, Client Solutions
    Rocket Fuel Inc, Formerly [X+1] 2010 - 2011
    New York, Ny, Us
    - Strategic client lead managing top Fortune 100 accounts in banking, telecommunication and hospitality, translated marketing objectives into optimal product integration of real-time product, content & display ad recommendation technology.- Client relationship lead, project & resource management, develop analytic framework.- Client portfolio: Chase, Verizon, IHG, MyPoints
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  • Razorfish
    Account Director
    Razorfish 2007 - 2009
    New York, Ny, Us
    - Account lead for financial and pharmaceutical accounts, managed account P&L and drove digital strategy and implementation of integrated services including display media, SEM, SEO, analytics, business intelligence/data engineering, and advertising creative. - Thought leadership and strategic direction through the development and execution of digital customer acquisition programs. - Managed process integration of agency functions and resources, including developing accountability processes for creative development plans, campaign and implementation QA, and competitive monitoring and market analysis.Client portfolio: Capital One, Merck, Johnson & Johnson
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  • Figleaves.Com
    Online Marketing Manager
    Figleaves.Com Jun 2004 - Feb 2007
    - Developed and managed online marketing programs and 3rd party partnerships for the US.- Global Search Steering Committee co-founder, setting the global strategy for SEM and SEO which included identifying and integrating 3rd party technology applications.- Set yearly & monthly marketing partner revenue and cost forecasts for head of figleaves.com US.- Coordinate marketing initiatives across IT, CRM, creative, finance, and merchandising teams.
  • House Of Kaizen
    Freelance Online Media Planner/Buyer
    House Of Kaizen Jan 2004 - Jun 2004
    New York, Us
    - Recruited and managed online revenue share partnerships & campaigns for NYTimes.com.
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  • Google
    Freelance Online Media Planner/Buyer
    Google Aug 2003 - Dec 2003
    Mountain View, Ca, Us
    - Recruit publishers for AdSense, Google’s contextual targeting product.
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  • Walmart.Com
    Manager, Online Marketing
    Walmart.Com Oct 2000 - Apr 2002
    Bentonville, Arkansas, Us
    - Developed and managed online marketing campaigns managing a 5 person team in creative, engineering and database depts.- Responsible for development and reporting of all online programs, including strategic partnerships, SEM and affiliate program.- Direct point of contact for Engineering, Creative, Merchandising, Legal, and Executive teams regarding online campaigns.
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  • Mediasmith, Inc
    Manager, Online Buying Group
    Mediasmith, Inc Dec 1999 - Jul 2000
    Oakland, California, Us
    - Supervised the agency online buying group; oversaw the research, planning, buying, negotiation, reporting and optimization of online media campaigns for multiple clients.- Agency Management Committee member and founding member of the agency task force responsible for research, evaluation and management of new technologies and services.
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  • I-Traffic
    Online Media Planner
    I-Traffic Jun 1998 - Nov 1999
    - Online media planning & buying, campaign management & optimization.

Ted Kim Skills

Digital Marketing Email Marketing Online Marketing Online Advertising Sem Lead Generation Analytics Advertising Ppc Marketing Strategy Social Media Marketing Management Crm Strategic Partnerships Strategy Digital Strategy Seo Marketing Social Media Business Development Customer Acquisition E Commerce Affiliate Marketing Start Ups Digital Media Segmentation Search Marketing Display Media Agency Management Shopping Comparison Engines Demand Side Platform Management Customer Retention Multivariate Testing Search Engine Optimization Customer Segmentation Integrated Marketing Web Analytics

Ted Kim Education Details

  • University Of Michigan
    University Of Michigan
    English
  • University Of Michigan
    University Of Michigan
    Bachelor Of Arts (B.A.)

Frequently Asked Questions about Ted Kim

What company does Ted Kim work for?

Ted Kim works for Data Axle

What is Ted Kim's role at the current company?

Ted Kim's current role is Personalizing customer journeys from acquisition thru to lifetime loyalty through data-driven insight.

What is Ted Kim's email address?

Ted Kim's email address is te****@****hoo.com

What is Ted Kim's direct phone number?

Ted Kim's direct phone number is +131258*****

What schools did Ted Kim attend?

Ted Kim attended University Of Michigan, University Of Michigan.

What skills is Ted Kim known for?

Ted Kim has skills like Digital Marketing, Email Marketing, Online Marketing, Online Advertising, Sem, Lead Generation, Analytics, Advertising, Ppc, Marketing Strategy, Social Media Marketing, Management.

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