I’ve spent my career building strong brands, generating sales growth and launching new products & ventures across a dozen categories for large companies, smaller organizations and venture-backed startups. As a right brain/left brain person who thinks and acts inside and outside the box, I combine strategic discipline and analytical skills with entrepreneurial spirit, resourcefulness and creative flair to deliver breakthrough ideas that build brands and sales.My wide range of experience has honed my ability to transform market data into actionable insights that drive new product development, differentiated positioning, compelling messaging and integrated marketing and business development initiatives. I’m one of those rare birds who has held formal roles in both marketing & sales organizations, and I’ve enjoyed both sides of the table. This helps me bring a unique perspective to business opportunities and challenges.With a broad marketing/sales toolkit, I’ve demonstrated my versatility and adaptability by successfully building brands and sales across a diverse range of industries, including software (B2C, B2B, Enterprise SaaS), Internet, interactive games, e-commerce, consumer packaged goods, OTC medical products and personal care.As a creator/builder type, I enjoy the rush and fulfillment of innovation and the creativity of growing things - brands, teams, companies...you name it. Being a lifelong learner, I love the challenge and growth that comes from working in a variety of categories, solving different problems and pursuing new opportunities. As a relationship builder, I thrive on developing trusted partnerships that lead to cross-functional partnership, business growth and organizational change. I love a challenge; give me a blank slate and I’m in hog heaven.I take my role as team leader and coach to heart. People are our most precious asset and deserve to be trained and mentored to achieve their best. Life is too short, so let’s have fun at what we do.You can reach me via LinkedIn, email: tedlsimon@gmail.com or phone: 415.572.1260. Specialties include: • Account/Partner management• Brand Strategy & Positioning • Brand & Product Management• Consumer Insights & Market Research• Consultative Selling & Business Development• Integrated Marketing• New Product development & launches• New Company launches• Marketing Analysis & Strategy• Marketing Communications & PR• Advertising• Digital Marketing • Sales• Social Media & Earned Media• Content Marketing & Content Strategy• Web Site Content Development• Team Building & Leadership
Listed skills include Digital Marketing, Online Marketing, Integrated Marketing, Marketing Strategy, and 46 others.