• Implemented Omniture (now Adobe) SiteCatalyst and Test & Target. And had to do it without touching our page code.• Mananged paid search program to a 150% increase in ROI.• Managed all online testing, leading to several major changes on key landing pages.• Developed approach to detect fraudulent transactions and other suspect usage.

• Managed web analytics for almost all web properties, including all content sites (Animals, Photography, etc) the Magazine sites, Store, Subscriptions, and Kids.• Upgraded NG’s basic Omniture implementation to include advanced features like page valuation, pageview events, and commerce tracking; optimizing our marketing budget by placing monetary value on all sources of traffic, site sections, landing pages, keywords, etc.• Created Return on Ad Spend metrics based on ad revenue, online store income, subscriptions income, and cost of advertising. ROAS tripled after implementation.• Used Omniture Excel client for prompt delivery of custom weekly and monthly traffic reports for 16 different web properties.• Managing $1M/year paid search program. Budget up over 10X in the last 2 years from improved performance.• Presented advanced tracking techniques to a crowd of several hundred at Omniture Summit 2008 in Salt Lake City.

• Worked directly with the founders of Habitat for Humanity on the website and marketing program for their new initiative, The Fuller Center for Housing.• Redesigned the website for the Anxiety Disorders Association of America.

• Founder and 1/3 owner of IT consulting firm.• Managed sales, marketing and accounting for the business along with consulting work.• Clients of mine included WWF International, Christian Children’s Fund, Refugees International, SallieMae, the National Museum of Women in the Arts, and the American Red Cross.• Company made it on to the Inc. 500 list of fastest growing companies in the nation.

• Project coordinator for ACLU.org, Pew Oceans Commission, and Common Cause.• Search engine marketing for CARE, UNICEF, National SAFE KIDS Campaign, and Vietnam Veterans of America Foundation.• Managed web analytics program for all clients.

• Redesigned and maintained CrossNet, the American Red Cross intranet that all chapters used to get information from headquarters.• Implemented online web conferences, mailing lists, message boards and live chat.