Ted Mcmillin Email & Phone Number

Strategic partner for Fortune 1000 and private equity firms, working directly with executive and business teams to pinpoint business objectives, design research solutions, manage data collection, analyze data, and present actionable, synthesized results. Hands-on researcher that is accomplished at providing temporary staffing or resources for short-term.

US

• GRP is a full service, custom marketing research firm that works with some of the most successful brands and companies in the world. We are a trusted partner for research and consulting to firms in many industries.
• Trusted advisor and strategic thought partner focused on generating value for clients. Strong ability to pinpoint business issues, develop hypotheses, and translate into research that delivers impactful results.
• Successfully transitioned growing research practice to GRP to leverage added resources. Managed budgets and fully owned P&L responsibilities, driving growth.
• Partnered with valuable, global brands on strategic projects including segmentation, brand equity, concept testing system, menu optimization, packaging design for pipeline of new brands and market assessments.
• Experienced in a wide variety of quantitative methods including brand identity, brand health, positioning, line optimization, packaging, segmentation, product innovation, pricing, shopper behavior, channel migration.
• Qualitative research expertise, including moderation, with focus groups, IDI's, Triads, and product use testing.

Founded successful research company. Expanded client partnerships and grew roster to nearly a dozen of the Fortune 1000 in retail, CPG, technology, healthcare, and other sectors.

• Substantially increased revenues of regional office and rebuilt region's client base by adding new clients and developing lapsed clients. Strict management of financials improved profitability.
• Built and inspired project teams, implementing new processes and techniques. Partnered with other groups in HQ.

Bba, Marketing

Mba