Senior Vice President
Us
GRP is a full service, custom marketing research firm that works with some of the most successful brands and companies in the world. We are a trusted partner for research and consulting to firms in many industries, including consumer packaged goods, business services, telecommunications, e-retailers, healthcare, restaurants, technology, utility, agriculture, and others.• Trusted advisor and strategic thought partner focused on generating value for clients. Strong ability to pinpoint business issues, develop hypotheses, and translate into research that delivers impactful results. • Successfully transitioned growing research practice to GRP to leverage added resources. Managed budgets and fully owned P&L responsibilities, driving growth. • Partnered with valuable, global brands on strategic projects including segmentation, brand equity, concept testing system, menu optimization, packaging design for pipeline of new brands and market assessments.• Experienced in a wide variety of quantitative methods including brand identity, brand health, positioning, line optimization, packaging, segmentation, product innovation, pricing, shopper behavior, channel migration and market assessment.• Qualitative research expertise, including moderation, with focus groups, IDI's, Triads, and product use testing.• Well versed in selecting and applying advanced analytics, from regression and discrete choice to clustering and data modeling.• Hands-on team leader, adept at mentoring and leading project teams to success.
