- Leadership: Spearhead initiatives to combat fast-fashion's ecological impact, driving the team towards sustainable solutions.- Strategic Planning: Develop and execute Cloth'EM's mission, setting both short-term and long-term organizational goals.- Communication: Serve as the primary spokesperson for Cloth'EM, effectively conveying its values and mission to diverse audiences.- Team Management: Oversee and mentor a diverse team, ensuring alignment with Cloth'EM's ethical, diverse, and sustainable principles.- Project Management: Orchestrate campaigns and initiatives, ensuring timely execution and measuring impact against set benchmarks.

STRATEGY- Worked closely with the marketing team to develop and execute digital marketing strategies.- Assisted in crafting and enhancing the brand's identity and messaging.- Collaborated on social media marketing strategies to increase brand visibility and engagement.- Contributed to market research and analysis to inform decision-making.BRAND ACTIVATION- Assisted in managing paid advertising campaigns to optimize ROI.- Participated in influencer marketing campaigns, identifying and collaborating with influencers to promote our brand.- Contributed to content production and campaign development, ensuring high-quality and engaging content.- Supported sponsored content initiatives to reach a wider audience.- Managed content creators, ensuring the delivery of compelling and on-brand content.DESIGN- Played a role in shaping the brand's visual identity.- Collaborated on web design projects to enhance the user experience and website aesthetics.- Contributed to motion design projects, creating visually captivating content.- Assisted in creating illustrations to complement marketing materials.