Ted O'Connell Email & Phone Number

Greater Seattle Area

Pioneered $1.5 million in sales for startup Impossible Foods, a “new to world” sustainable plant- based meat to the Pacific Northwest.Provide strategic direction and leadership to Foodservice manufacturers, distributors, brokers, national and regional chain accounts, GPO’s, college and university customers. Strategically and effectively train, rally, manage and develop Foodservice brokers, focusing on driving sales through field work, maximizing local relationships, prospecting and participating in market activities.

Managed National Cash & Carry/Costco and Foodservice Channels, achieving sales and margin goals. Collaborated successfully on cross function teams resulting in new product launches and opening new markets to non-traditional products. Designed and implemented custom sales and marketing initiatives that grew market share for branded and private label products. Provided strategic direction for Region Managers, Account Managers, and a team of 32 merchandisers across seven states in a fast paced DSD retail environment.Directed and independently developed national Club and Cash & Carry channel; increased sales from $9 million to $30 million through effective solution-based sales and account strategy.Maximized trade spend productivity and controlled expenses, grew market share by 12% for legacy brands and private label products.

Greater Seattle Area

Managed foodservice sales, marketing and five brokers in a competitive sales region including Washington, Oregon, Idaho, Montana and Alaska. Managed distributor marketing programs and annual marketing budgets for maximum growth.