Hired to lead and drive the sales efforts in the Healthcare market space developing sales and distribution channels and working strategically with Raffel Systems and Check Corporations marketing and New Product Development teams.

In my current role, I was promoted and entrusted with spearheading transformative commercial strategies aimed at enhancing customer service, with a primary emphasis on the post-acute market segment, while concurrently driving augmented Gross Margin to fortify the company's prosperity.Some Key Accomplishments Includes:• Orchestrating a comprehensive restructuring of the sales organization with a headcount reduction of 52%, transitioning from market segment-specific representatives to a team-oriented sales approach, thus dismantling existing silos and fostering a cohesive "One Team Approach" to propel growth.• Successfully fostering synergy between the Direct Sales Force and Independent Sales Representatives through the implementation of Regional Team Quotas linked to variable compensation, fostering harmonious and mutually beneficial relationships.• Overhauling the Customer Care department, transforming it from an order-taking group to a proactive Inside Sales Team, thereby transforming it into a revenue-generating entity as opposed to a cost center.• Delivering a compelling strategic plan for 2023 to the Board of Directors, securing endorsement for a targeted reduction of gross rental revenue by $30M (from $100M to $70M), whilst concurrently driving a 15% increase in gross profit margin, a 43% decrease in SG&A, and a remarkable 10% rise in EBIDTA.• Effectively transitioning Negative Pressure Wound Therapy from an OP X to CAP X product segment, disrupting competitors while simultaneously offering a more clinically appropriate and cost-effective solution for Providers and the care of patients/residents, marking a significant industry advancement.

In this role, I was recruited and hired to orchestrate a comprehensive sales overhaul within the Acute and Homecare market segments, with a keen focus on augmenting market share and elevating EBIDTA, while wielding direct P&L accountabilities. I amplified product and contract visibility across GPO, IDN, Government, and Distribution arenas. I also devised innovative marketing strategies to harness the brand equity of Hoyer Lifts.Some Key Accomplishments Includes:• Surpassing the revenue Goal by 110% in 2022, underpinning an impressive overall CAGR of 8% over a span of 9 years at Joerns Healthcare.• Demonstrating an unwavering commitment to surpassing both AOP & Quota benchmarks.• Pioneering a groundbreaking risk-sharing approach, benefiting both the clients (Acute, LTAC, and LTC) and Joerns Healthcare, resulting in substantial positive outcomes and enhanced clinical results, marking a paradigm shift within the industry.• Leveraging existing HME relationships as force multipliers, collaboratively creating marketing campaigns into the Independent Post Acute space that generated an additional $5M in sales in 2022.• Scrutinizing existing MBO's and redefining them based on data-driven KPI's, ensuring alignment with strategic objectives.• Cultivating strategic partnerships with sales channel associates in the Acute, Post Acute, and Homecare domains.• Engineering a standardized pricing matrix hinged on volume, concurrently bolstering gross profit margins.• Revamping remuneration structures, propelling sales across the entire product portfolio with a focus on the highest margin products.

Drove revenue for entire mobility product line. Led inside sales, outside sales, national accounts, business development, marketing, IT, R&D, supply chain, and credit. Directed 350 employees and budget of $35M. Increased national account sales and exponentially grew annual revenue. Developed quality initiative after manufacturing outsourcing; increased customer satisfaction. Won significant contract; increased annual account sales to $40M. Restructured sales organization; saved 42% in labor costs. Implemented salesforce.com sales tools; increased sales productivity and customer response speed. Navigated regulatory changes with Medicare.

Led entire sales organization including marketing, national account management, and VA account. Directed 140 employees and budget of $18M. Increased national account sales to $140M, nearly half of total sales; increased annual revenue. Launched four regional distribution centers. Significantly reduced freight contracts and deliver time; eliminating cost of new centers. Increased market share of each product category up to 35 points. Initiated competency-based sales training and consultative sales approach to increase customer engagement and satisfaction. Generated $75M in launch of new product line.

Led sales, business development, and account management. Directed 120 employees and budget of $15M. Secured large accounts; increased national account sales 75%. Developed strategic relationship with VA in FL; delivered $10M incremental revenue. Re-engineered product launch process; reduced time spent introducing product.

Led sales, business development, and account management. Directed 90 employees and budget of $9M. Secured national accounts; increased sales 60% and profit margin. Developed marketing strategies to cross-sell; drove market share 35%. Developed new sales channel, generating $4M incremental revenue. Developed value-added marketing campaign; increased win ratio 10%.

Recruited to increase sales in FL, GA, and PR territory. Led outside sales and customer service. Directed employees. Secured 150 new accounts; increased territory sales 53%.