• As former co-founder of Dealerslink, I now handle West Coast Sales.• We are the largest online dealer-trading and inventory management platform in the US.• I own the sales process, from getting in doors that are tough to open, to communicating ROI, to contract negotiation, closing deals, overseeing implementation and managing key clients relationships.• I sell to business owners and C-level executives, and I train and consult with end users to ensure client success.

We developed the first true search engine developed for car buyers.It enables users to search once and see all vehicle listings, anywhere online, streamlining the car shopping experience. We’ve compiled the largest index of vehicles on the internet. The interface is dead simple, and works lightning fast on mobile. Simplicity and relevant results, empowering users to act with knowledge.

Acquired by Apple, May 2020.

Awards: TreeHugger's Best Ocean Initiative; Best Digital Campaign, Blue Ocean Film Festival 2012; Webby Award, News & Politics, 2012.I handled content strategy, and wrote, photographer, edited, produced and managed OneWorldOneOcean.comResponsibilities: expanding our audience, copywriting, blog writing and editing, multimedia script-writing, partner relationships, project management, site analytics, photo editing, design oversight.Accomplishments: Wrote and collaborated with various teams to create award winning content. Grew following on multiple online platforms. Overcame strategy and partner changes, and worked with communications, design, and digital content teams to launch website and produce ongoing content on tight deadlines. Communicated the company story and brand value as we went beyond being the world’s largest producer of IMAX films, into new media creation for every platform, from IMAX to iPhone.Worked as lead copywriter for blog posts, long form stories, video scripts, infographics, subscriber emails, and promotional materials.

Laguna Beach Independent • Associate Editor, reporter, photographer, photo editor. Managed contributors. • Acted as Editor in Chief when she was absent, overseeing the paper from planning to print. • Oversaw the online launch of the paper, including site design, developing new media and updates for social platforms, asset sourcing, and content management. • Won Orange County Press Club Photo of the Year, 2010. • Kept readership strong amid recession and many local papers going out of business. • Stories covered: Haiti earthquake, 100 year flood, Marine Life Protection Act, homelessness.Laguna Beach Magazine • Wrote feature stories and assisted with photo editing for Laguna Beach Magazine.OCinSite.com • Contributing Editor, blogger, photographer and content manager.

• Took Dealerslink from concept phase to largest online dealer-trading platform in the U.S., with over 1900 major clients and $1B in assets.• Averaged 148% of yearly sales goal for first 5 years.• Out-competed large automotive companies with decades of market dominance.• Developed and executed sales and marketing plans that drove profitability in under 2 years with zero outside funding.• Closed sales by communicating technical software benefits to non-technical prospects and converting them to be early adopters of disruptive technology.• Communicated business efficiency and ROI to C-Level executives at automotive dealer companies.• Recruited, trained and managed a 5-person sales team.• Created demand by communicating the brand value and product story of Dealerslink.

Produced, wrote and photographed feature stories in remote, challenging environments, under budget on deadline, for a high quality snowboarding publication acquired by Future Media in 2007.Stories covered: heli-ski guide training in Alaska, backcountry mountaineering and snowboarding in the Andes.

Taught science-based curriculum and deep confidence-building activities to elementary and middle school students, on multi-day trips in a wilderness environment.Guided experience-based learning, from desert ecology and rock climbing in Joshua Tree to island adaptations and night dives on Catalina Island.Worked in highly independent settings, often adapting curriculum and teaching approach to changing weather, environment and group dynamics.

Provided insight into retail trends through market research and reporting.As the action sports industry’s first trade publications, we established research methodologies, key metrics and developed sources where none previously existed.

Ocean safety, medical aid and public relations in a dynamic coastal environment. I graduated first in class from State Lifeguard Academy. I won numerous commendations for ocean rescues and first aid. Won first place in the statewide Lifeguard Surf Contest, 1999.