Ted Roman Email & Phone Number

Brooklyn, New York, Us

Q Drinks produces spectacular carbonated sodas – clean, crisp, and organic beverages - crafted to complement the world’s finest spirits. Q Drinks mixers are proudly featured by many of America’s finest restaurants, bars, and retailers.Executive leader of this fast-growth non-alcoholic beverage business. Responsible for directing dramatic growth in the US market across all channels of trade. Success factors include: Establishing advantaged relationships with distributor partners and customers in order to catapult the business to the next phase of success; Developing and Resourcing the company to drive extraordinary sales growth; and Building brand equity and consumer loyalty through superior brand on-trade feature and activation.

Bellshill, Lanarkshire, Gb

Responsible for the Commercial leadership and direction of the U.S. business of William Grant & Sons. Reported to the President and Managing Director, North America. A member of the William Grant & Sons, Inc. Board of Directors.• Directed industry-leading performance during eight-year tenure. During this timeframe, achieved 15.93% CAGR core brands depletions growth; 22.02% CAGR core brands value growth.• Developed and implemented commercial and in-market marketing strategies resulting in dramatic growth on all core brands.• Restructured sales and field marketing organization, and through recruiting/hiring/training process, established upgraded, competitively advantaged team.• Achieved impressive bottom line profit growth during 2008-2015 period; Tripled PAM (profit after marketing) through hands-on management of all commercial initiatives as well as A&P investments.• Integrated Tullamore D.E.W. Irish Whiskey into WGS business in 2012. Grew brand depletions from 67.2k 9L cases to 179.1k 9L cases. • Led new product innovation initiatives growing portfolio of brands from 17.5 9L cases to 152.8k 9L cases; +31.07% CAGR growth.

Paris, Ile-De-France, Fr

Responsible for U.S. Commercial/Sales leadership, portfolio in-market execution, and achievement of all Sales Revenue and Profit Targets. Reported to the CEO, United States. A member of the U.S. Exec team.• Led successful integration of Allied Domecq business which resulted in doubling of U.S. business to $1.4 billion sales revenue.• Restructured sales and marketing organization, and through recruiting/hiring/training process, established upgraded, competitively advantaged team and winning culture.• Developed and implemented distribution strategy in order to advantage PRUSA portfolio in U.S. market. Delivered record setting performance for all key brands.• Led new product innovation initiatives in 2007 resulting in 467,000 new cases sold in U.S. market.• Successfully integrated Seagram’s business in 2002 and immediately improved sales performance and value of all brands.

Developed and executed strategic sales and marketing plans for this state of the art, point of purchase advertising firm. • Increased number of advertised brands +54%; advertising revenue +484%, while controlling sales and marketing costs. Resulted in bringing firm to near break-even in 36 months.• Led all sales/marketing efforts; directed product design and managed, with CIO, all software enhancements.• Participated with the Chairman in securing $6.0 million in venture capital funds.

Directed sales nationally for the largest division of Heublein, with sales revenues of $500 million (9.2 million cases) and $100 million in trading profit. • Developed and implemented strategic sales and business plans to turn around business performance of the Company’s largest and most profitable brand, Smirnoff Vodka.• Key member of senior management team that delivered significant gross profit improvement (+$5 million), in the midst of a major decline in the distilled spirits industry.• Changed capabilities of selling organization to develop on-premise business, achieving significant improvement in on-premise sales.