Ted Roman

Ted Roman Email and Phone Number

Senior Sales & Marketing Executive @ Q Drinks
Ted Roman's Location
New York City Metropolitan Area, United States, United States
About Ted Roman

Sales and Marketing Executive with extensive experience building top and bottom line profitable growth in the beverage industry. I have a proven track record developing high performance teams, building brand equity and market share through distribution channels. Core Competencies:• Strong Strategic Sales and Marketing abilities resulting in market-leading performance.• Exceptional Leadership talent who creates a high-performing team dynamic.• Proven capability of leading change and mobilizing teams to achieve competitive advantage.• Creating Advantaged Partnerships across the U.S. Spirits and Wine Distributor/Broker Network resulting in prioritization of Company's commercial and brand-building objectives.• Strong Results Orientation who exploits opportunities in order to consistently over-deliver the Company's ambitious growth objectives.• Developing and resourcing organization in order to gain competitive advantage in the on-premise channel, resulting in industry-leading distribution and depletion performance.An energetic Sales and Marketing Leader who builds brands and brand equity to position Companies for long-term sustainable growth. I have exceptional relationships with all senior level distributor and broker organizations across the U.S. market leading to superior execution of all commercial and marketing initiatives. I am a true committed team player and work hand-in-hand with other members of the senior leadership team to accomplish extraordinary business results. I take a great deal of pride in building a winning culture while upgrading the technical and professional skills within the Company.

Ted Roman's Current Company Details
Q Drinks

Q Drinks

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Senior Sales & Marketing Executive
Ted Roman Work Experience Details
  • Q Drinks
    Executive Vice President
    Q Drinks 2016 - Present
    Brooklyn, New York, Us
    Q Drinks produces spectacular carbonated sodas – clean, crisp, and organic beverages - crafted to complement the world’s finest spirits. Q Drinks mixers are proudly featured by many of America’s finest restaurants, bars, and retailers.Executive leader of this fast-growth non-alcoholic beverage business. Responsible for directing dramatic growth in the US market across all channels of trade. Success factors include: Establishing advantaged relationships with distributor partners and customers in order to catapult the business to the next phase of success; Developing and Resourcing the company to drive extraordinary sales growth; and Building brand equity and consumer loyalty through superior brand on-trade feature and activation.
  • William Grant & Sons
    Senior Vice President, Sales
    William Grant & Sons 2008 - 2016
    Bellshill, Lanarkshire, Gb
    Responsible for the Commercial leadership and direction of the U.S. business of William Grant & Sons. Reported to the President and Managing Director, North America. A member of the William Grant & Sons, Inc. Board of Directors.• Directed industry-leading performance during eight-year tenure. During this timeframe, achieved 15.93% CAGR core brands depletions growth; 22.02% CAGR core brands value growth.• Developed and implemented commercial and in-market marketing strategies resulting in dramatic growth on all core brands.• Restructured sales and field marketing organization, and through recruiting/hiring/training process, established upgraded, competitively advantaged team.• Achieved impressive bottom line profit growth during 2008-2015 period; Tripled PAM (profit after marketing) through hands-on management of all commercial initiatives as well as A&P investments.• Integrated Tullamore D.E.W. Irish Whiskey into WGS business in 2012. Grew brand depletions from 67.2k 9L cases to 179.1k 9L cases. • Led new product innovation initiatives growing portfolio of brands from 17.5 9L cases to 152.8k 9L cases; +31.07% CAGR growth.
  • Pernod Ricard
    Senior Vice President, Sales
    Pernod Ricard 1999 - 2008
    Paris, Ile-De-France, Fr
    Responsible for U.S. Commercial/Sales leadership, portfolio in-market execution, and achievement of all Sales Revenue and Profit Targets. Reported to the CEO, United States. A member of the U.S. Exec team.• Led successful integration of Allied Domecq business which resulted in doubling of U.S. business to $1.4 billion sales revenue.• Restructured sales and marketing organization, and through recruiting/hiring/training process, established upgraded, competitively advantaged team and winning culture.• Developed and implemented distribution strategy in order to advantage PRUSA portfolio in U.S. market. Delivered record setting performance for all key brands.• Led new product innovation initiatives in 2007 resulting in 467,000 new cases sold in U.S. market.• Successfully integrated Seagram’s business in 2002 and immediately improved sales performance and value of all brands.
  • Beverage Marketing Technologies, Inc.
    Executive Vice President, Sales & Marketing
    Beverage Marketing Technologies, Inc. 1996 - 1999
    Developed and executed strategic sales and marketing plans for this state of the art, point of purchase advertising firm. • Increased number of advertised brands +54%; advertising revenue +484%, while controlling sales and marketing costs. Resulted in bringing firm to near break-even in 36 months.• Led all sales/marketing efforts; directed product design and managed, with CIO, all software enhancements.• Participated with the Chairman in securing $6.0 million in venture capital funds.
  • Heublein, Inc (Now Diageo)
    Vice President, Sales
    Heublein, Inc (Now Diageo) 1993 - 1995
    Directed sales nationally for the largest division of Heublein, with sales revenues of $500 million (9.2 million cases) and $100 million in trading profit. • Developed and implemented strategic sales and business plans to turn around business performance of the Company’s largest and most profitable brand, Smirnoff Vodka.• Key member of senior management team that delivered significant gross profit improvement (+$5 million), in the midst of a major decline in the distilled spirits industry.• Changed capabilities of selling organization to develop on-premise business, achieving significant improvement in on-premise sales.

Ted Roman Skills

Leadership Sales Brand Management Key Account Development Alcoholic Beverages Wine Tasting Marketing Strategy Beer Market Planning P&l Management Beverage Industry Trade Marketing Income Statement Fmcg Wine Cross Functional Team Leadership Forecasting Pricing Distributors Shopper Marketing Key Account Management National Accounts Sales Management Iri Sales Operations Team Leadership Fast Moving Consumer Goods

Ted Roman Education Details

  • Trinity College-Hartford
    Trinity College-Hartford
    Mathematics

Frequently Asked Questions about Ted Roman

What company does Ted Roman work for?

Ted Roman works for Q Drinks

What is Ted Roman's role at the current company?

Ted Roman's current role is Senior Sales & Marketing Executive.

What is Ted Roman's email address?

Ted Roman's email address is te****@****nks.com

What is Ted Roman's direct phone number?

Ted Roman's direct phone number is +121237*****

What schools did Ted Roman attend?

Ted Roman attended Trinity College-Hartford.

What skills is Ted Roman known for?

Ted Roman has skills like Leadership, Sales, Brand Management, Key Account Development, Alcoholic Beverages, Wine Tasting, Marketing Strategy, Beer, Market Planning, P&l Management, Beverage Industry, Trade Marketing.

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