Engagements include Evergreen Trading, BeenThereDoneThat, Nitro Coffee Club, The Coupon Bureau, Impactica... equity investments in Photofy, Spaceback, Impactica.Ted is a leading Social Marketing Strategist, International Keynote Speaker, Business Advisor and… Author, Connector, Provocateur. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted was Chief Social Marketing Officer (a new title he created in 2011) of content and influencer marketing pioneer Collective Bias… and a principal shareholder until the 2016 acquisition by Inmar.In the words of his co-author and business partner Collective Bias Co-Founder John Andrews... "Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth"Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted has been featured as the most followed CMO on Twitter by Social Media Marketing Magazine, one of the most interesting CMOs on Twitter by Say Media, one of Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top People Most Mentioned by digital marketers.His book, Return on Relationship, was released January 2013, How To Look People in the Eye Digitally in January 2015, The Age of Influence: Selling to the Digitally Connected Customer in May 2017, and Retail Relevancy with business partner Retail Thought Leader John Andrews in January 2022.Learn more at TedRubin.com, @TedRubin, and ReturnOnRelationship.comVideos about Ted and his philosophy... Ted Talks about the value of "Return on Relationship"... https://www.youtube.com/watch?v=o6Uy22bM3PwThe Dad That Doesn't Quit... https://www.facebook.com/tedrubin/videos/10153898067108401/

Evergreen Trading is a corporate trade and media investment agency that creates significant economic value for their clients. Companies often look to media investment to maximize the value of their assets and inventories, divest from unwanted media or sponsorship commitments and fund initiatives for which budget has not been allocated. Evergreen provides unique solutions and delivers measurable results that are scalable and repeatable. Clients come from many different verticals and are some of the most successful and iconic brands in the world.Evergreen can buy excess inventory, surplus real estate, or obsolete equipment for much more than its market value. As a leading media investment firm located in New York, they provide clients with a simple solution to underperforming assets and improve media efficiency. Evergreen buys under-performing assets for an agreed-upon price greater than market value. Asset is sold by Evergreen who then places an amount of already planned TV, Radio, Outdoor, or Digital Media priced at an agreed upon multiple of the asset sale. The result is the highest possible return on an under-performing asset.I joined their Advisory Board in February 2020. My role now includes building relationships for, and brand awareness of, this unique player in the media space. I will be attending events, facilitating introductions, seeking out and engaging with Advisory Board members, and working with senior management building Return on Relationship for the brand.

The Coupon Bureau (TCB) is an industry appointed non-profit open-market platform connecting all stakeholders to the new Universal Positive Offer File. Designed to enable Universal Digital Coupons, TCB is able to mitigate coupon fraud, provide GTIN level validation, and real time redemption data. This allows all current stakeholders to maintain their current business functions while enhancing capabilities by utilizing The Coupon Bureau connectivity.The Application Identifier (AI) for this code is... 8112. These are universal, single-use coupons validated in real-time through TCB’s Universal Positive Offer file.My primary role is building relationships for, and brand awareness of, this new industry managed and approved, superior next-generation coupon standard.

IMPACTICA is an early-stage social enterprise. IMPACTICA's goal is to be the Shopify for assistance programming... by helping to automate the process of assistance programming.Impactica builds infrastructure for organizations to efficiently provide financial assistance to people and families facing immediate and long-term economic challenges.Our mission is to bring nonprofits, foundations, businesses, and communities together to create targeted and transparent direct assistance programs. We streamline inefficiencies and overhead to get the financially vulnerable the resources required to meet essential expenses at their moment of need.

The Bridge between Social and Display MediaSpaceback is the first platform to deliver the engagement of social with the efficiencies of programmatic advertising by dynamically converting your social media posts into paid advertising units.

John Andrews and I are once again back on The Prevailing Path... along with some of the old gang. Current engagements include Evergreen Trading, Tumplate (Peer), The Coupon Bureau, Ohsnap, Lucyd Bluetooth Eyewear, Clandestine Events, Impactica, and Gainbridge.Mobile phones, search, social media and now crypto, blockchain and the metaverse have changed shopper paradigms forever...Today shoppers have unique paths to purchase tailored to their lifestyle, and this has had a profound impact on how, when and where consumers engage with brands. Family, friends and shopper influencers now have a greater impact on brand engagement than legacy push marketing. At the same time, the glut of unsophisticated shopper promotions and programmatic digital campaigns are either being ignored or harming brand equity.John and I are working together helping companies wrap their arms around the new dynamics of consumers, content, retail and connection. Old marketing was dictation… new marketing is content and communication. We will speak, write, conduct workshops, advise/consult, brainstorm with brands and start-ups, and facilitate introductions via our extensive networks and communities. In short, we are here to help guide companies to better understand the Prevailing Path to Purchase.#FollowThePath

In today's digital world it's all too easy for us as brands and individuals to let our relationship-building muscles atrophy. We get caught up in a multitasking whirlwind of emails, social updates and text messages where it's easy to let a connection or a conversation fall through the cracks. We're super-connected, yet somehow disconnected at the same time. This puts us at risk of losing the very relationships that help us prosper as companies and people. In How to Look People in the Eye Digitally, Ted re-introduces us to the one-on-one communication skills we've forgotten in our rush to new technologies. He shows us how we've let social and mobile technologies hold us back, and teaches us new ways to use the people skills we already have to stay connected in an authentic, human way. Through anecdotes from his own experiences as a busy, socially connected executive and single dad, plus examples from brands that are getting it right, Ted inspires new ways to build relationships online that truly grow and prosper.The book went on sale via Amazon the end of March 3, 2015... http://tedrub.in/1vp8Oma

Return on Relationship™... simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing. ROR is used to define and educate companies, brands, and people about the importance of creating authentic connection, interaction, and engagement personally and with consumers.The book went on sale via Amazon the end of January 29, 2013... http://bit.ly/rorbook

Development and extension of SheSpeaks social presence. Blogging Community development and relationship building. Social Commerce strategy.

CMO and Advisory Board December 2017 - January 2022. Currently Investor/Shareholder. Photofy is a Distributed Content Creation Platform.The need for quality, organic content is greater than ever - think how many channels a brand has and how often they SHOULD be engaging (multiple times daily). Content from real people (consumers), UGC, and from Employees ECC is invaluable. All studies show that it is more engaging than content from brands. Along the Prevailing Path of digital, real user content is among the most powerful for engagement and conversion. (Something we saw at PrevailingPath.com)Easy to create beautiful Branded Content in under 30 seconds... Photofy enables and empowers the creation and sharing of properly branded photographic content at scale.Everyone influences someone - Personal Influence. It’s hard to scale commercially. So John Andrews and I, looking for a solution to couple with the Path to Purchase content work we have been doing at Prevailing Path, found and started working with, Photofy. John has been an Advisory Board member for 3 years and had me involved using the app as well. Now in January 2018 John is assuming the role of CEO and I will be CMO and join the Advisory Board."Photofy is a simple content creation tool that enables anyone to be creative with a photo. Point, Shoot, Create, Publish... easy to create Branded Content in under 30 seconds."Retail relevancy is becoming all about simplicity... and brand relevant content, simply and at-scale, is where it all begins.  #RetailRelevancy #FollowThePath... #NoLetUp!

BeenThereDoneThat is a marketing consultancy that consists of a community of over 400 of the world's best and most senior thinkers - including Chief Strategy Officers, Chief Creative Officers, Design Directors, Innovators, and Comms Planners. BeenThereDoneThat specializes in brand strategy, growth, sustainability, innovation, creative, design and comms planning.BeenThereDoneThat believes that sometimes you have to slow down so that you can go fast. That’s why the first thing they do is focus on defining your problems, because as the adage goes, a problem well defined is a problem half solved.And because BeenThereDoneThat has decoupled thinking from execution, you can be sure the focus is on doing what’s right for your business rather than simply feeding theirs. ‍The BeenThereDoneThat system is built on some simple beliefs...- The approaches of the past are not fit for the challenges of the present and future.- A problem well defined is a problem half solved.- Diverse thinking gives us the best chance of finding transformational solutions.- Every client should have access to the best talent.- The best talent should get access to the work they love to do.

There are a lot of Events Companies out there, A LOT! How do you stand out... do a great job, sure; deliver what you promise, of course; execute on creative ideas, indeed. BUT, I'd venture a guess that only limits the field, it does not SET YOU APART. If you truly want to stand out, grow and nurture relationships, learn about and understand your partner clients (yes think of them as 'partners'), and deliver on personalized and consistent engagement. Create and nurture a reputation for personalized and engaging service... that is what CLANDESTINE EVENTS + EXPERIENCES is all about.

I worked with Aaron Sherinian and the Global Communications Team to help shape and share this message and support PMI in making this a reality.PMI'S STATEMENT OF PURPOSEEXCERPT FROM 2020 PROXY STATEMENTWhile Philip Morris International Inc. (PMI) is widely known as a cigarette company, in 2016 it announced its new purpose: to deliver a smoke-free future by focusing its resources on developing, scientifically substantiating and responsibly commercializing smoke-free products that are less harmful than smoking, with the aim of completely replacing cigarettes as soon as possible. These innovative alternative products do not burn tobacco, do not create cigarette smoke and therefore generate significantly lower levels of carcinogens and other toxic substances compared to cigarettes.Building on the Board’s Letter to Shareholders in PMI’s 2017 Proxy Statement, we would like to reaffirm PMI’s purpose and acknowledge that, as the Company continues to transform its business and organization, its core effort to provide smoke–free alternatives that appeal to today’s adult smokers-and to work hard to convince them to switch–will not be enough. The Company needs to continue earning the trust and active cooperation of a host of stakeholders, from its supply chain partners to regulators and public health authorities.A smoke-free future is attainable, and the benefits it can bring to the people who would otherwise continue to smoke, and hence to global public health, are enormous. However, the Company cannot succeed alone. Together with governments and civil society we can maximize this opportunity through a consensus that smoke-free alternatives, when subject to proper government oversight and regulation, are part of a sound tobacco policy.A smoke-free future is attainable, and the benefits it can bring to the people who would otherwise continue to smoke, and hence to global public health, are enormous.

Hundreds of organizations use Dynamic Signal's Employee Advocacy platform to ignite brand awareness, employee engagement and revenue. "Empower your Employees... and they will Power your Brand." ~Ted Rubin

The Brand Innovators Summits provide brand marketing and media professionals with best practices, case studies, and proof points, and most importantly thought-leadership, demonstrating how “best of breed” brands are leveraging marketing today and going forward,. Attendees hear first hand from client side CMOs, media directors, and brand marketers about how they are reaping the benefits of new and legacy marketing formulas. From thoughtful panel discussions and workshops, to insightful keynotes from the most innovative leaders in brand management, Brand Innovators speakers share their core strategies and tactics for creating winning online advertising, social media and influencer campaigns.

Advisor / Social Media / Brand Evangelist*New York, NY — June 16, 2018. 5th Element Group, PBC, a public benefit company that has launched the first worldwide “Innovation Supercluster” focused on the intersection of frontier tech and the achievement of the UN Sustainable Development Goals, has entered into an agreement to acquire GoodXChange Corporation (“GoodX”), an innovative marketing company dedicated to amplifying brands that are working to meet the SDGs.Ed Martin, GoodXChange Founder/CEO is a brilliant humanitarian whose “win-win-win” model makes sense for business, cause and community. His approach to bringing the private and the not-for-profit sectors together is not only wise and rational but innovative with the potential to achieve the dream of taking what works to scale. It is clearly time for something like GoodXChange to come in and change the game to change the world.

Social Marketing Strategy... with an emphasis on Social/Relationship Commerce.

In December 2009 Ted became a member of the OpenSky, Board of Advisors, and as Chief Social Marketing Officer, from 2010 to 2011, took an active day-to-day role building their social media presence, engaging and interacting with the blogging community, and working with other worthwhile potential partners in the media and publishing communities. Was on the executive management team that re-directed and developed the pivot strategy for OpenSky in 2011.

May 16, 2018: dunnhumby Acquires Aptaris to Help Retailers Compete in the Data-Driven Economy Aptaris is a comprehensive solution for marketing and promotions management. GoAptaris.com

This is just one of many initiatives I have undertaken. I am excited to be supporting Adelaide Schaeffer, the awesome force of nature Founder, and her dedicated passionate team, who are doing remarkable work making the lives of children all over the United States better in so many ways. Honored to be a part of this organization.

Initially engaged as a Social Marketing Strategist and Brand Evangelist which evolved into an Advisory Board role.

Strategic Social Marketing and Brand Advocacy

In the words of Collective Bias Co-Founder John Andrews... "Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!"I led organizational marketing, including working with all members of the team with regard to best practices, social implementation, and overall social marketing strategy. Took a lead role maximizing market share by promoting Collective Bias in the social media, partnership and client space including marketing, blogger and social media industry events. I was a brand ambassador to not only the corporate, prospective partner and social media world, but will lead those efforts within the blogging community.Collective Bias® is a social shopper media company that drives retail sales through the coordinated creation of social media stories. Through Social Fabric®, Collective Bias connects shoppers with the brands and retailers shoppers use in their daily lives to drive conversations on a wide variety of social media platforms. Their stories build consumer engagement and brand loyalty, ultimately leading to sales conversion. Social Fabric® is a private and proprietary community of social shopper influencers with a reach of over 60MM that delivers daily engaged impressions across the social media universe. Brand Advocates within Social Fabric create content in a storytelling fashion, weaving their shopping experience and product usage into a creative, compelling and engaging story. They take their stories and share them across various social platforms including Facebook, Twitter and Pinterest. In 2011 I created cbSocially™, a social syndication engine , that takes the content generated by Social Fabric members and syndicates it through relevant media verticals in the social space. cbSocially’s monthly reach exceeded over 30MM by 2013.

Collective Bias is a content marketing company that weaves organic social content into real-life stories to create millions of impressions, drive organic SEO and ultimately sales for brands and retailers like Starbucks, Nestle, Elmer's and Walgreens. Collective Bias' Social Fabric® community made up of over 1,200 social influencers with a reach of over 40 MM produces more meaningful media than any other traditional vehicle to date.

Business plan implementation, platform usability, social marketing strategy.

Engaged for a six month effort to formulate and execute a social marketing strategy for MARS and to build social marketing/media awareness within the organization. Mission accomplished.

Guided Big Fuel in their engagement strategy, blogger relationship development, and growth of the Big Fuel social presence.Worked closely with Holly Pavlika and the MOMentum brand development.

The e.l.f. Cosmetics marketing team, under my direction, made remarkable inroads as a presence online, in the media, and with the consumer. I led a big thrust into strategic partnerships, cross promotion, media exchange, and most significantly built an enviable social media presence. Sales in Q1 of 2009 were a 300% increase over Q1 2008, and Q2 came in + 150%, Q3 was the same range, and Q4 was an increase over 2008 as well . e.l.f. is not just an etailer, but has come to be viewed as a social commerce site and a beauty and trendsetting destination site with in excess of 2.4MM members, 10-12MM page views per month, and a few hundred thousand monthly unique visitors. e.l.f. is a very consumer engaged, viral, word-of-mouth brand, with a huge social media/blogger following that I personally orchestrated and built.http://www.eyeslipsface.com/buzz http://www.eyeslipsface.com/philosophyhttp://www.eyeslipsface.com

Trained and managed the 100+ team of real estate finance brokers and support personnel operating out of eleven offices. Had full responsibility for sales strategy and implementation, developing individual sales targets, incentive programs and recruiting. Achieved billion dollar target three months ahead of plan and became the fastest growing brokerage in the US (according to Crain’s). Led all aspects of strategic development, sales, and business development for RealProspex, the most innovative commercial real-estate-listing site in the US. The concept brings real estate professionals information to make informed decisions and close deals that might otherwise be overlooked. • Negotiated revenue-generating and search enhancing contracts.• Identified and closed strategic opportunities in a competitive market – including involvement in M&A activity.• Led product strategy and directed product initiatives across multiple functionalities.• Trained and led ten sales professionals.

Formed in 2000 to address the growing need for outsourced strategic and business development, sales, and professional business management expertise in the online business community.

Led turnaround that took a days-before-bankruptcy operation into the arms of Modern Holdings (a private equity firm) for 7x earnings (4x the 2003 purchase price). Sale hinged on my retention for at least one post-acquisition year.• Inherited a 30-person organization in NYC, Chicago, and SF. Significantly lowered overhead, recruited/trained a highly effective sales force, & discontinued the sales management function (handled myself).• Increased ad sales 200% and improved the quality of the talent represented; giving end users a more valuable product.• Introduced new online directories, a magazine (Raw), and a 2nd revenue-producing Web site. Was key decision maker on all Web properties, strategies, and business models.• Negotiated & managed all business partnerships & contracts including content distribution, affiliate agreements, printing and advertising.• Set mktg goals, sales quotas; supervised all functions, managed day-to-day operations, and led daily/weekly team meetings.

Directly managed Internet media buying and planning (CPM/CPC/CPA/PFP) for membership acquisition; analyzed direct marketing data for planning purposes; search engine optimization (SEO), and placement.• Worked closely with business units in the development of their products, working cross functionally to assign resources and integrate into production.• Developed and negotiated new business proposals with existing and new clients.• Reported directly to the CEO/Founder, Allan Levy.

Ran every aspect of the $30-million corporate division of this online floral and gift provider. Led a team of more than 50 employees in sales, business development, marketing, merchandising, contract negotiation, customer service, and budgeting.• Bested sales quotas and established 1-800-FLOWERS.COM as the corporate gift incentive-program leader. • Managed and trained the Relationship Manager Sales Team, which focused on strategic and leveraged relationships including frequent flyer programs, co-branded licensing, credit card promotional opportunities, and database-acquisition programs.• Defined the corporate sales strategy, implemented process controls, and forged strategic alliances.• Integrated and managed a customer loyalty platform to increase sales, customer retention, and satisfaction.

Brought on to restructure and renegotiate product offerings in order to attract a strategic investor. Electronic Arts [Nasdaq: ERTS] made a significant June 1999 investment and redirected the company’s overall focus.• Developed $2-million in business during my six-month tenure. • Revised promotion design to maximize the value of clients' audience and increase their return on investment. • Managed sales, business development, account management, and marketing; managed twelve professionals.

Hired by and worked directly with Seth Godin when he was writing his first important marketing bestseller... Permission Marketing.Scaled and continued development of Yoyodyne's most successful and only profitable product, "Get Rich ClickSM".• Blew away sales projections from $20,000 in February 1998 to sales in excess of $2.5 million in the back half of that year – beating projections by more than 200 percent.• Recruited, trained, supervised, and motivated a team of eight sales professionals. • Yahoo! acquired Yoyodyne, Inc. in October 1998.