Ted Serpa Email & Phone Number

Texas, United States

Portland, Oregon Metropolitan Area

Airship helps brands master mobile-first customer experiences to build lasting relationships and accelerate business growth. Since 2009, Airship has enabled thousands of the world’s leading brands to be at the forefront of the customer experience revolution with industry-first support for push notifications, in-app messages and mobile wallet boarding passes — all now the norm in elevating experiences everywhere. Today, the Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle. It starts with Airship’s market-leading app store optimization (ASO) solutions that promote app discovery and downloads. Then our AI-powered journey orchestration, content creation and experimentation solutions kick in — all no-code and highly flexible. Customer-facing teams can quickly design, deploy and iterate cohesive in-session experiences on the web and in the app. The result? Deeper customer engagement, better conversion.

Dallas/Fort Worth Area

Brierley offers the full breadth of services to drive unprecedented loyalty success: program design, strategy, research, analytics, customer insights, creative, and digital solutions. In addition, Brierley’s intuitive platform — LoyaltyOnDemand® — empowers everything a loyalty program demands to engage customers across every channel and touchpoint. It represents a powerful evolution in loyalty technology, continuously evolving with new features to keep programs on the leading edge.Manage a team of 4 Campaign Solutions Developers.Manage the team campaign calendar and QA/QC related deliverables, coordinating internally and externally to ensure timely, error-free delivery.Review, assign and manage JIRA tickets from start to completion.Continue to provide complete campaign developer solutions, advanced SQL coding for multiple platforms, including our proprietary platform and Salesforce Marketing Cloud (SFMC).

Dallas/Fort Worth Area

Lead analyst simultaneously working on multiple projects for Fortune 500 brands, including 7-Eleven, American Eagle, Chevron, Essilor, Express, GameStop, Hard Rock, Hertz, MoneyGram, OtterBox, Pep Boys.Gather, clarify and validate business requirements through ongoing, active relationships with cross-functional teams, including Client Success, Business Intelligence/Consumer Insights, Strategy, Project Management, Development and QA teams.

Dallas/Fort Worth Area

Define, develop, test and deploy multi-segment, multi-step campaigns to send billions of personalized, dynamic digital communications. Deploy ad hoc and automated recurring/triggered email, SMS, and push campaigns through enterprise level ESPs, including Salesforce Marketing Cloud (SFMC), Mapp and Lyris. Extensive use of hand-coded SQL and a proprietary, Unica-like enterprise marketing automation platform for operating on large volume Oracle data warehouses. Experience creating SQL queries in Salesforce Marketing Cloud (SFMC) Automation Studio to segment audiences.Understanding of the structure and design of relational database models. Comprehension of major concepts in database marketing, including segmentation, A/B testing, test and control cells, suppression logic, de-duplication, data hygiene, and data privacy and security (GDPR and CCPA).

Dallas/Fort Worth Area

Designed, developed, maintained and ran all facets of Internet-based, loyalty CRM programs.Through self-study, became proficient in server administration, web application programming, database administration and high-volume email campaign management.Hand-coded responsive CRM micro-sites and emails using well-structured, semantic HTML, CSS, CFML (Coldfusion) scripting and SQL.Designed, installed, configured and maintained a multi-tiered server/network infrastructure that ran continuously with nearly 100% uptime for 12 years. Server and network administration including: Microsoft Windows Server, IIS, SQL Server and Terminal Server; Cisco routers, switches, firewalls and VPN; virtualization, email, and DNS.

Greater St. Louis Area

Designed and executed verification and validation tests for ECG software. Performed integration and compatibility testing for Holter hardware. Devised and executed test protocols and procedures. Authored final reports in accordance with FDA Design Controls guidelines.

Bryan/College Station, Texas Area

Analyzed stress and strain on the impeller blades of the MicroMed DeBakey Ventricular Assist Device using computer-aided finite element analysis. Authored an in-depth report of findings that was included in an FDA submission. Teaching assistant for undergraduate biomedical engineering courses.

Master Of Engineering (Meng), Bioengineering And Biomedical Engineering

Regent's Fellow | Fall 1997 - Spring 1998

Bachelor Of Science (Bs), Health Science