Our mission is to provide education funding to ensure stability and continuity for children who have experienced the tragic loss of a parent

•Product Owner for Real-Time Personalization Platform: Act as voice of the business for an IT development team responsible for building Choice’s first big data platform for real-time website personalization. Maximize business value by prioritizing work and ensuring the product meets the needs of various stakeholders.•Marketing and Media Analytics: Evaluate incremental ROI (via media mix modeling and attribution modeling) of $100M marketing media programs (TV, Paid/Organic Search, Display, Mobile) to optimize media executions that drive incremental ROI.•Revenue Management Analytics: Measure performance of revenue management programs, using hotel-level test vs. control approach for pilot programs that help franchisees maximize room revenue.•Distribution Strategy: Evaluate pilot initiatives with major third party distribution partners, such as TripAdvisor and Global Distribution System partners. Determine test and learn strategy to ensure pilot results are projectable to the target population.

•Global Sales: Developed process and tool for Global Sales team to use when targeting hotels for RFP submission and for identifying nearby companies for sales prospecting.•Loyalty & Relationship Marketing: Analyzed initiatives focused on driving loyalty revenue contribution.

Interviewed chief procurement officers of Fortune 500 companies to identify the drivers of successful supplier partnerships and potentially boost the savings generated through these relationships by $64 million.Helped bring our research to life by developing a systematic playbook for executing supplier partnerships and built tools to aid procurement teams with each step in the process.Designed and created benchmarking reports, highlighting specific improvement opportunities to make supplier partnerships more effective.Identified best practices for increasing procurement's influence with internal stakeholders and created case studies to help members embed these tactics into their own organizations.Led website redesign that enabled members to more easily access CEB resources. A new, intuitive framework for CEB's procurement resources and an associated diagnostic survey allowed members to access research and other services on their own with minimal guidance from CEB staff.Supported positive sales interactions by diagnosing specific management and process shortfalls and demonstrating the value of CEB’s research products and advisory services.

Identified and created actionable best-practice profiles to: help Procurement teams generate higher-impact project ideas, arm Real Estate executives with scenario planning tools, and enable more productive meetings with stakeholders across the company.