Ted Sink Email & Phone Number

New York, Ny

Responsible for leading day to day advertising strategy and research across Verizon, Sharp, Motorola Droid, and smaller clients. Focus on technology brands, or using the latest technology to aid established brands. Presenter or strategist for pitches that netted more than $10 million in repeating, annual revenue for the agency. Strong incremental growth in all accounts. Manage 5 direct reports, in a strategy group of 20, in a matrixed team of 160.Experience in a range… Show more Responsible for leading day to day advertising strategy and research across Verizon, Sharp, Motorola Droid, and smaller clients. Focus on technology brands, or using the latest technology to aid established brands. Presenter or strategist for pitches that netted more than $10 million in repeating, annual revenue for the agency. Strong incremental growth in all accounts. Manage 5 direct reports, in a strategy group of 20, in a matrixed team of 160.Experience in a range of verticals: from consumer to SMB / small business, global, enterprise, developer marketingStrategic lead on Droid, helping to build it to be the second most powerful smartphone brand, often outselling iPhone.Crafted Effie winning cases for this work, as well as Chiat Award finalist cases. Kept pace with 100+ creative briefs a year, with 2-3 campaign launches a month - at a high level of quality, effectiveness and creativity, within limited budget and resources. Promoted twice in three years Show less

New York, New York

Day to day strategic lead for AT&T wireless data, home data, television and phone services; approx $900MM in yearly spend, with 100+ briefs and thousands of creative executionsEarly social media strategist (before there was a term for it), weaving storytelling with new technology for a range of brands including General Electric, Hyatt hotels, Red Stripe and Six Flags. Toured BBDO offices to give internal education talk about Twitter. Helped lead strategic integration for 35+… Show more Day to day strategic lead for AT&T wireless data, home data, television and phone services; approx $900MM in yearly spend, with 100+ briefs and thousands of creative executionsEarly social media strategist (before there was a term for it), weaving storytelling with new technology for a range of brands including General Electric, Hyatt hotels, Red Stripe and Six Flags. Toured BBDO offices to give internal education talk about Twitter. Helped lead strategic integration for 35+ agencies in AT&T stable; strategic liaison to senior client managementHelped drive AT&T U-verse to be the fastest-growing TV service in the country. Exceeded goals byevery measure of sales + perception; up to 9x over expected subscriber growth; Effie award finalist Show less

New York, Ny

• Composed brand and creative strategies, making creative leaps from informed, data-driven assertions. • Directed brand research activities, qualitative and quantitative. Heavy focus on analytics. • Conducted complete overhauls of brand positioning, brand architecture, brand identity and related brand elements for clients. Advised ad hoc regarding branded acquisitions.• Crafted eloquent arguments from data, presenting regularly to large client groups, across all… Show more • Composed brand and creative strategies, making creative leaps from informed, data-driven assertions. • Directed brand research activities, qualitative and quantitative. Heavy focus on analytics. • Conducted complete overhauls of brand positioning, brand architecture, brand identity and related brand elements for clients. Advised ad hoc regarding branded acquisitions.• Crafted eloquent arguments from data, presenting regularly to large client groups, across all disciplines.• Inspired creative talent, bringing strategy alive with new thinking, new facts, humanizing and dimensionalizing elements.• Identified areas of emerging business opportunity and competitive positioning advantage.• Promoted within 8 months of joining agency Show less

Managed agency strategic insights and research for Church & Dwight brands, across its stable of agencies. Also took on non-CPG projects with Church & Dwight Regularly presented recommendations to senior management, from brand managment to C-suite. Directly managed a 4 person team to create more than 150 commercial storyboards, 100 print advertisements, 300+ interactive ads, and 200 internally-generated new product concepts.

Bachelor Of Arts (B.A.), English Literature, Physics

Summer Institute Certification For Mba Program, Business, Statistics, Strategy, Marketing, Finance, Non-Profit, Etc

Activities and Societies: Starting new website, BrainTrusting.com, to keep exchanging the best buisness ideas (and toughest business.

Business, Economics, Finance, Statistics, Organizational Behavior, Etc

Education record

Education record