As Vice President of Marketing at Fullintel, the leading media monitoring and analysis innovator, I drive strategic growth initiatives and brand evolution for a leading media monitoring and analysis solutions provider. I am focused on transforming market presence through data-driven strategies and compelling brand narratives that resonate with enterprise clients.Key Areas of Focus:Spearhead comprehensive marketing strategy development and execution, aligning with company-wide objectives to accelerate growth and market penetrationDrive brand evolution and thought leadership initiatives, establishing Fullintel as an authoritative voice in media intelligence.Lead go-to-market strategies for new product launches, working closely with product teams to craft compelling value propositions.Direct multi-channel demand generation programs, optimizing lead acquisition and nurturing through digital, content, and social strategiesChampion data-driven decision-making through advanced analytics and market research to inform strategic directionBuild and mentor high-performing marketing teams, fostering innovation and continuous improvement.Oversee public relations, industry partnerships, and strategic communications to enhance market visibility.Manage comprehensive marketing technology stack, leveraging AI and automation to optimize campaign performance.Leadership Approach:I believe in combining strategic vision with tactical execution, ensuring every marketing initiative drives measurable business impact. I build strong cross-functional relationships, particularly between marketing, sales, and product teams, to create cohesive customer experiences that drive growth.

•HubSpot Marketing expert with ten years of experience in CRM, dashboards, custom properties, scoring properties, cross-object reporting, the new lead object, data enrichment, customer segmentation, email deliverability, and meetings for our sales team.•Led strategic growth initiatives at Rhythm Systems, utilizing AI and data-driven marketing strategies to drive revenue growth and pipeline development, positioning the company as a leader in customer acquisition and retention •.Streamlined revenue operations through lead scoring systems, HubSpot and Zapier automation workflows, and intelligent routing solutions for prospects, boosting conversion rates and revenue generation from qualified prospects.•.Proficient in utilizing HubSpot, Google Seach Console, and Google Analytics to monitor and optimize campaign performance, making data-driven decisions that improved conversion rates by 30%• Facilitated executive alignment to align key objectives and results, ensuring team members understood their role in achieving the company vision and improving at least 33% faster pivots.• Predictive analytics for customer segmentation and campaign optimization to enrich customer data, enhance audience segmentation, and drive targeted marketing strategies for maximum ROI.• Grew the HubSpot database from around 73,500 to over 600,000 prospects through improved conversion rates and worked with third-party data enrichment partners, such as Clearbit and ZoomInfo, to create a highly segmentable and targeted database.• Increased traffic to the website via search engine optimization, search engine marketing, and content hubs; collected expert voices discussing purchasing decision search terms on the Internet, with over 50% CEO readership, according to LinkedIn data.• Led digital transformation of the company to include BDRs, segmented drip email campaigns based on customer personas and location in the funnel in collaboration with the sales team for a unified approach

• Roll out executive strategy to teams using several methodologies, such as EOS, Rhythm Systems, Balanced Scorecard, Objectives and Key Results (OKRs), and spreadsheets as a key component of the change management process• Worked with the sales and delivery teams to create scopes of work, paths of progress, and QBRs to ensure that the teams were on track to achieve their targets on time and within budget.• Led discovery calls with CEOs and executive teams to identify impactful leading indicator KPIs, align on long-term strategy, and establish clear, measurable targets and milestones, forming the foundation for accountable, high-performing teams.• Introduced real-time performance dashboards to better track objectives and timely strategy adjustments to connect daily activities toward long-term strategic goals.• SEO & SEM Content and Strategy: Developed and executed SEO and SEM strategies to increase web traffic, leading to over 1.2 million sessions per year through targeted content hubs and high-ranking expert discussions.• Driving Prospects to the Website: Leveraged audience insights and optimized content to attract new prospects, prioritizing high-conversion keywords and search terms related to CEO purchasing decisions.• Deadline Management: Successfully navigated shifting deadlines by implementing agile planning, ensuring timely completion of deliverables despite evolving requirements.• Stakeholder Alignment: Coordinated cross-functional collaboration among internal teams and external partners, aligning strategic objectives and maintaining high levels of engagement and communication across all stakeholders.•Data-Driven Content Optimization: Utilized analytics to continuously refine and improve content performance, leveraging tools like Google Analytics and third-party data enrichment partners to maximize ROI and enhance prospect engagement across digital channels.

• PR Newswire Employee of the Year: Honored with the John Petrillo Award, selected from over 5,000 employees for outstanding contributions, including spearheading projects enhancing operational efficiency. Demonstrated leadership by mentoring cross-functional teams and delivering results that exceeded goals.• Selected for UBM’s Prestigious Business Leadership Program: Chosen globally for UBM's competitive leadership program, reflecting a solid track record of business excellence and commitment to growth.• Pragmatic Marketing Certified Product Manager with over two decades of SaaS leadership: Over 20 years creating and managing high-performing SaaS products. Launched solutions driving significant revenue and customer satisfaction. Expertise in aligning product strategies with customer needs and delivering innovative solutions exceeding market expectations.• Led diverse, cross-functional teams to new levels of success: Led teams across engineering, marketing, sales, and support to deliver complex projects on time and within budget. Fostered collaboration and aligned strategic goals for shared success.• Certified Product Owner and Scrum Master: Leveraged Agile methodologies for efficient, high-quality delivery. Led Agile transformations, improving team velocity and product quality. Focused on continuous improvement and innovation.• Recognized thought leader in the communications industry: Known for contributions influencing industry trends. Regular speaker at conferences on digital transformation, data intelligence, and SaaS. Authored articles in leading publications, driving impactful discussions.Specialties:• Product Roadmap Development• Business Case Implementation• Global Brand Management• Market Research• Competitive Analysis• Product Development• P&L Accountability• Organic and New Market Expansion• Third Party Channel Development

•Directed strategy and execution for PR Newswire's cloud-based SaaS products. Managed product development from concept to launch, ensuring alignment with industry trends and customer needs. Oversaw sales initiatives that drove revenue growth and maintained P&L accountability. Developed training programs to enhance team skills. Delivered strong financial performance by aligning product strategy with market demands.•Led cross-cultural teams across the US, UK, Mexico, and India. Fostered collaboration by establishing a shared vision, aligning goals, and creating an inclusive work environment. Implemented effective communication and project management strategies across time zones. Leveraged cultural diversity to drive innovation and enhance team performance. Developed best practices for cross-functional collaboration, maximizing productivity and customer retention.•Automated media research processes, reducing costs and increasing accuracy. Spearheaded the adoption of technologies like machine learning to streamline workflows, increase accuracy, and enhance efficiency. Improved productivity, enabled better resource allocation, and drove operational excellence.•Created ProfNet en Español for the Latin American market, connecting local journalists with culturally relevant experts. Expanded market reach, enhanced brand loyalty, and leadership in the region by addressing the unique needs of Spanish-speaking professionals.•Public speaker at PRSA and NYC events for decades. Invested in speaker training to effectively communicate insights on media relations, SaaS innovation, and digital transformation. Delivered impactful presentations, contributing valuable knowledge to the professional community and shaping industry conversations.•Enhanced Service Offerings: By leveraging strategic partnerships, businesses can broaden their portfolio, introducing complementary services or advanced capabilities not previously available in-house.

As a Senior Network Consultant at Dominant Systems Corporation, I specialized in providing advanced network solutions for small and medium-sized businesses in Southeastern Michigan. My role blended technical sales, project management, and client consulting, ensuring our customers received seamless and effective networking installations.• Network Solutions Development: Designed and implemented VoIP (Voice-over-IP) and data networking solutions tailored to the needs of SMBs, helping clients transition to more modern communication systems that enhanced efficiency and reduced costs.• Consultative Sales & Relationship Building: Led consultative sales efforts, translating business requirements into technical solutions. Developed strong client relationships, built on trust and technical credibility, to drive business growth and establish long-term partnerships.• Project Management Excellence: Oversaw the entire project lifecycle for network installations, from initial scoping to successful implementation, ensuring all projects were delivered on time and aligned with customer expectations.• Technical Certifications & Expertise: Acquired industry-recognized certifications from leading technology companies, including Cisco, HP, and Intel, enhancing my capability to design cutting-edge network solutions. These certifications demonstrated a commitment to technical proficiency and provided credibility during client engagements.Essential