Senior Product Manager, Acquisition/Activation
Current• Led product for core customer product, focused on customers in the acquisition and activation stages of their lifecycles.• Worked closely with the Marketing team on branding, acquisition strategy, and optimizations to top of funnel marketing entry points.• Built out marketing tools and martech solutions for our marketing team to execute on marketing strategy• Led execution and collaboration of key features and functionality, closely working with design and engineering teams• Facilitated both technical and non-technical communication between cross-functional teams.• Led product development process and workflow management within the organization• Collaborated with Data Analytics team to build out dashboards and gain deeper data insights