Ted Villa Email and Phone Number

Drive Automattic customers’ adoption of WordPress and other Automattic products and services

Co-founder of a marketing consultancy that provides strategy, brand planning, design, copywriting, project management and development, via a broad network of trusted partners to multiple businesses in a wide variety of industries.Favorite Project Ever:Improved workflow and processes as a subcontractor to Sapient that turned a tenuous $2mm/yr UX/UI project at CIGNA into a $20mm/yr relationship that spread across the insurer’s digital business units.

Facilitated creation of new, integrated project management practice within the agency; collaborated with senior partners and colleagues to accurately scope a variety of projects, including advertising campaigns, site builds, social media campaigns; mentored and trained project managers to run projects efficiently, fluidly and intelligently.

Served general management function for 19 person interactive design department with oversight responsibility for $1mm/yr annual budget and quarterly earnings projections. Started and lead project management group to support delivery of responsive, WordPress sites; maintenance and enhancement of a responsive WordPress framework; multiple editorial properties; emails, and digital marketing assets for the university’s 17 schools and colleges as well as various university administrative units. Additionally, championed creation of content strategy offering to drive better project outcomes by uncovering user and stakeholder needs; promoted Agile/SCRUM project management principles, and adoption of various project management tools (Trello, GatherContent, OmniPlan, and a home-brew resource management and reporting tools) to improve scoping, team communication, project visibility, and client relationships. These changes grew revenue by 50% in first year, and 30% in second year, and increased project throughput 2.5x -- reducing wait time of project queue by more than 75% (18 months to 4 months). Projects of Note* BU Questrom School of Business​: first project delivered via Agile method, utilizing Trello and GatherContent, completed in 10 months after having to start over with IA when client said IA did not suit needs just prior to development (https://www.bu.edu/questrom​​).* BU College of Arts and Sciences​: first project to utilize content strategy process. We audited 76 department and affiliated center sites within the college’s web-ecosystem and interviewed 100+ stakeholders. Information gathered drove delivery of college site, and laid foundation for follow-on project to create a unified IA and look and feel for the related sites (​https://www.bu.edu/cas/​).

Produced 2008 MITX Awards Best in Show Recruiting Site, and Best in Show User Experience for top-three management consultancy.

Delivered at-risk project comprised of six sites for Forest City Enterprises thus freeing FT staff to focus on their core competencies and primary clients.

Implemented industry standard production process to strengthen the organization's interactive marketing offerings.CLIENTS: Novell, TrendMicro

Delivered 2,500 banners, 54+ emails for award winning H&R Block TaxCut Software campaign that increased sales 33% over year prior when they had declined by 12%; managed delivery of award winning micro-site & online advertising campaign for 3Com.CLIENTS: Mass. Office of Travel & Tourism, GMAC, Scottish Development International, H&R Block, 3Com, Akamai

Salvaged delivery of compromised project and launched a GM marketing site in time for Oscars® broadcast when a TV ad would drive users to the site.

Improved production processes of Hewlett Packard online-marketing team to reduce team workload by at least 30% while maintaining delivery tempo.

Launched, then managed two refreshes of the NEXTEL “Done.” Online campaign in a six-week period.

Opened a $6MM, eight-person office that specialized in online-marketing and generated 10% of total corporate billing for Austin, TX based parent; directed production of campaigns for Nortel and MTV Networks.

Established production processes to accommodate growing workload on Intel interactive account and increased revenue from $11K to $2.1MM/year.CLIENTS: Intel, Evian, MCI/Worldcom, Harris Direct, GlaxoSmithKline, Philips

Produced award-winning work for IBM Personal Systems, and Servers GroupsCLIENT: IBM