Lead the day-to-day operation of a boutique marketing firm focused on providing brand and leads generation advertising services to commercial, non-profit, government and military organizations. Responsible for client campaign success through effective strategy, creative ideation and development, digital and traditional tactical planning, precise execution and project management. Manage a variety of media buying efforts including digital and social media advertising, search engine marketing. This includes results tracking, data analysis and campaign optimization. Adept in hands-on execution and management of digital, traditional and social media advertising, public relations, direct and email marketing and promotional events that engage target audiences, capture their attention and drives them to action. Work collaboratively as an integral part of the company’s leadership team in strategic planning, budgeting, personnel management, business development, and customer relations.

Managed company’s veteran career line of business. Responsible for marketing, outreach, and communication design to connect and influence local, state and national business, government and nonprofit organizations to drive brand awareness and demand for the company’s veteran-related digital solutions. Managed a network of recruiting portals (www.USTechVets.org) created for national and regional technology industry organizations. Primary point of contact, publicist and brand ambassador for military and veteran-focused public and media engagements. Developed creative content products including press releases, feature articles, newsletters, presentations and other materials to support public outreach and marketing on behalf of the organization. Served as the sales force military subject matter expert supporting sales and renewal of Monster’s human capital SaaS solution to federal government agencies.

Led the day-to-day management of military recruiting and veteran employment programs including government business management, marketing, public relations, contract management and business development. Led the contracting, development, design and deployment of three government-funded websites for veteran and military spouses focusing on employment and education. Managed company’s veteran career fair business hosting dozens of events across the nation annually.

Led the U.S. Army ROTC Cadet Command’s multi-million dollar national advertising effort designed to inspire young Americans to become Army officers through college ROTC. Managed advertising contracted agency in execution of $20 million nationwide advertising campaigns, including print, radio, television and local advertising. Led the execution of local marketing efforts at over 1400 Army ROTC-sponsoring colleges and universities across the nation. Advised leaders throughout the command on best practices for effective media relations, editorial news writing, and community relations strategies.

Led the U.S. Army ROTC Cadet Command’s multi-million dollar national advertising effort designed to inspire young Americans to become Army officers through college ROTC. Managed advertising contracted agency in execution of $20 million nationwide advertising campaigns, including print, radio, television and local advertising. Oversaw and supported execution of local marketing efforts at over 1400 Army ROTC-sponsoring colleges and universities across the nation. Advised leaders throughout the command on best practices for effective media relations, editorial news writing, and community relationship strategies.

Principal spokesman for the Department of Defense General Counsel, responsible for addressing domestic and international news media on DOD litigations and tort. Represented DOD to media on law of war and prisoner of war queries. Impacting positive press through detailed speech, interview, press release, and media engagements. Facilitated one-on-one interviews between senior defense officials. Principal public relations advisor to the Pentagon’s top legal executives preparing them for media interviews, press conferences and public speaking engagements before domestic and international media and audiences. • Worked with Department of Defense, White House, and State Department public affairs staffs, strategically shaping the impact of American and international media coverage of the 2003 Iraq invasion. • Advised and coached top Pentagon executives to prepare them for media interviews, press conferences and public speaking engagements with domestic and international media. • Authored the communications plan, supporting the presidential order related to the trials of suspected war criminals in Guantanamo Bay, Cuba.

Key communications strategy and public affairs advance officer, instrumental in the development of communication of strategy, messaging and talking points for the Secretary and Deputy Secretary of Defense while making public appearances outside of the Pentagon. Coordinated media appearances and event attendance, scheduling military unit leaders and press representatives in contributing to media engagements. Traveled domestically and internationally in advance of the Secretary aligning with both domestic and foreign military and government officials and journalists, to arrange media engagements creating various events and situations that enabled the Secretary to most effectively communicate priority messages and influence target audiences. • Traveled in advance of the Secretary of Defense, making key decisions regarding format, setting, and audience during domestic trips and foreign diplomatic missions. • Facilitated dozens of media and public engagement events that enabled the Secretary to effectively communicate U.S. policy to news media and their readers and viewers. • Designed and instituted and improved the Secretary of Defense’s public event public scheduling process.