Brand Director, Spark Beauty Venture
Oct 2020 - Jan 2023
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Mei Yi Tee Email & Phone Number
Reimagine Beauty Disruptions
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Role
Reimagine Beauty Disruptions
Location
Singapore
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Mei Yi Tee is listed as Reimagine Beauty Disruptions based in Singapore. AeroLeads shows a matched LinkedIn profile for Mei Yi Tee.
Mei Yi Tee previously worked as Brand Director, Spark Beauty Venture at Procter & Gamble and Senior Brand Manager - Korea Design & Japan Data, Digital and CRM Transformation at Procter & Gamble. Mei Yi Tee holds Bachelor'S Degree, Chemical Engineering from University Of California, Berkeley.
Profile bio
About Mei Yi Tee
Nothing is Impossible. Make the Rule, Change the Game. Started in P&G and co-founded AVA, I personally enjoy solving business challenge & find new value creation from stage 0 to 1 extremely rewarding. Having witnessed how technology democratized access, I firmly believe that meaningful innovations can change lives. I am constantly venturing out of my comfort zone in exploring new horizon while building my strong forte in Marketing, Digital, E-commerce, Strategic Venture and Disruptive Product innovation.Today at PG Spark Beauty Venture, I have the pleasure of working with talents who are looking to change the world. We envision new technologies and circumstances will shape the beauty industries drastically different from how it is today. By collaborating with different talented founders, we believe we will create new ecosystem that delight our consumers for their ever-evolving beauty needs.If you are a startup founder, an early stage investor, an accelerator/lab/incubator dreaming about disruption, love to get connected to hear more about what you are working on.
Listed skills include Microsoft Office, Microsoft Excel, Microsoft Word, Powerpoint, and 18 others.
4 roles
Mei Yi Tee work experience
A career timeline built from the work history available for this profile.
Senior Brand Manager - Korea Design & Japan Data, Digital And Crm Transformation
Jul 2019 - Oct 2020
Assistant Brand Manager - Apac Digital Media & E-Commerce
P&G CEO AWARD WINNER - 2019REGIONAL E-COMMERCE STRATEGYLed regional e-commerce strategy and grew Pampers online business by 5x in 2.5 years across 6 ASEAN market, achieving higher online share ahead of offline. Co-piloted numerous innovations with retailers including propensity modelling, category thought leaderships and 1st ever diaper Super Brand Days. Received external recognition: Best Social Media Activation, Best Brand of the Year etc.DIGITAL MEDIA INNOVATIONLed digital media innovation for APAC market to achieve mass yet targeted on digital and programmatic. Highly savvy in digital media from strategy to operation including bidding, targeting, creatives, optimization and analytics.CRM PERSONALIZED 1x1 MARKETINGTransformed JP Pampers Rewards Program into a integrated personalized 1x1 communication platform. Step-changed member retention rate by 25% in less than 1 year and approach being reapplied to Pampers globally.
Jan 2017 - Jun 2019
Research Intern
May 2015 - Aug 2015
2 education records
Mei Yi Tee education
Bachelor'S Degree, Chemical Engineering
Bachelor'S Degree, Renaissance Engineering (Specialized In Chemical Engineering)
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What is Mei Yi Tee's role at their current company?
Mei Yi Tee is listed as Reimagine Beauty Disruptions.
Where is Mei Yi Tee based?
Mei Yi Tee is based in Singapore.
What companies has Mei Yi Tee worked for?
Mei Yi Tee has worked for Procter & Gamble and Ucsf.
How can I contact Mei Yi Tee?
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What schools did Mei Yi Tee attend?
Mei Yi Tee holds Bachelor'S Degree, Chemical Engineering from University Of California, Berkeley.
What skills is Mei Yi Tee known for?
Mei Yi Tee is listed with skills including Microsoft Office, Microsoft Excel, Microsoft Word, Powerpoint, Research, Matlab, Customer Service, and Data Analysis.
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