Managing Director
CurrentSanoma Tekniikkajulkaisut Ltd. is a subsidiary of Sanoma Media Finland and publisher of Rakennuslehti, the leading Finnish online media and weekly magazine on construction and civil engineering industries. The company also produces annually c. 25 professional events, tailored from construction industry leaders to students of technology. Responsibilities include the overall management and administration of the company, from long term strategy to daily problem-solving. New business and product development cases as an important undercurrent, always in sync with the needs and expectations of the readers, clientele and the society at large. Remarkable visibility in the Finnish professional construction thanks to the active role in event productions.In the period 2020-2023 we also produced Ideat, a native insert on sustainable development targeted to Finnish decision-makers across industries and society. The insert was published in print and digital in the largest dailies Helsingin Sanomat and Aamulehti. Total reach was well over one million in a country with 5.5 million inhabitants.