Marketing Manager
Current▪ Oversaw content strategy and marketing for Dot Property Group, a real estate group encompassing Dot Property, Thailand Property, Hipflat, FazWaz, and others, unifying brand standards, increasing visibility, and elevating messaging consistency.▪ Developed and executed a content strategy across Dot Property Group’s online presence, creating engaging, relevant content for websites, social media, blogs, and newsletters to capture and educate target audiences.▪ Collaborated with the… Show more ▪ Oversaw content strategy and marketing for Dot Property Group, a real estate group encompassing Dot Property, Thailand Property, Hipflat, FazWaz, and others, unifying brand standards, increasing visibility, and elevating messaging consistency.▪ Developed and executed a content strategy across Dot Property Group’s online presence, creating engaging, relevant content for websites, social media, blogs, and newsletters to capture and educate target audiences.▪ Collaborated with the marketing team on social media campaigns, setting budgets and audience targets for ad campaigns, optimizing media buys, and driving lead generation.▪ Managed social media channels (Facebook, Instagram, LinkedIn, YouTube), creating brand-aligned visuals and editorial guidelines for consistent voice, messaging, and visuals.▪ Created and managed digital assets and content calendars, producing high-impact graphics, carousel posts, and video content to increase engagement and brand reach.▪ Developed and implemented brand guidelines for Dot Property Group platforms, harmonizing logos, banners, and messaging across websites, social channels, and collateral.▪ Sourced external agencies and collaborated with design teams on website revamps, driving UX/UI improvements with Figma prototypes and ideation.▪ Conducted performance and competitor analysis via Similarweb, advising on SEO and website improvements.▪ Overhauled and designed pitch decks for client presentations, tailoring decks to attract real estate agents and developers, streamlining B2C/B2B onboarding, and creating workflows via Asana for cross-team alignment.▪ Developed and proposed marketing strategies for developer clients, crafting content pillars and long-term plans for visibility, targeting, and lead generation, collaborating directly on content strategy.▪ Executed public relations efforts, crafting press releases, long-form content, and speeches for executives to increase media impact and boost company profile and coverage. Show less