▪ Oversaw content strategy and marketing for Dot Property Group, a real estate group encompassing Dot Property, Thailand Property, Hipflat, FazWaz, and others, unifying brand standards, increasing visibility, and elevating messaging consistency.▪ Developed and executed a content strategy across Dot Property Group’s online presence, creating engaging, relevant content for websites, social media, blogs, and newsletters to capture and educate target audiences.▪ Collaborated with the… Show more ▪ Oversaw content strategy and marketing for Dot Property Group, a real estate group encompassing Dot Property, Thailand Property, Hipflat, FazWaz, and others, unifying brand standards, increasing visibility, and elevating messaging consistency.▪ Developed and executed a content strategy across Dot Property Group’s online presence, creating engaging, relevant content for websites, social media, blogs, and newsletters to capture and educate target audiences.▪ Collaborated with the marketing team on social media campaigns, setting budgets and audience targets for ad campaigns, optimizing media buys, and driving lead generation.▪ Managed social media channels (Facebook, Instagram, LinkedIn, YouTube), creating brand-aligned visuals and editorial guidelines for consistent voice, messaging, and visuals.▪ Created and managed digital assets and content calendars, producing high-impact graphics, carousel posts, and video content to increase engagement and brand reach.▪ Developed and implemented brand guidelines for Dot Property Group platforms, harmonizing logos, banners, and messaging across websites, social channels, and collateral.▪ Sourced external agencies and collaborated with design teams on website revamps, driving UX/UI improvements with Figma prototypes and ideation.▪ Conducted performance and competitor analysis via Similarweb, advising on SEO and website improvements.▪ Overhauled and designed pitch decks for client presentations, tailoring decks to attract real estate agents and developers, streamlining B2C/B2B onboarding, and creating workflows via Asana for cross-team alignment.▪ Developed and proposed marketing strategies for developer clients, crafting content pillars and long-term plans for visibility, targeting, and lead generation, collaborating directly on content strategy.▪ Executed public relations efforts, crafting press releases, long-form content, and speeches for executives to increase media impact and boost company profile and coverage. Show less

▪ Led digital content efforts for Minor Hotels, a subsidiary of Minor International focusing on hospitality management and operations, overseeing content creation for various hotel brands, including Anantara Hotels & Resorts.▪ Conducted outreach with teams across individual global properties to gather and develop content ideas.▪ Managed editorial calendars, ensuring a consistent flow of fresh and repurposed content across blogs, newsrooms, and websites.▪ Wrote, edited, and designed… Show more ▪ Led digital content efforts for Minor Hotels, a subsidiary of Minor International focusing on hospitality management and operations, overseeing content creation for various hotel brands, including Anantara Hotels & Resorts.▪ Conducted outreach with teams across individual global properties to gather and develop content ideas.▪ Managed editorial calendars, ensuring a consistent flow of fresh and repurposed content across blogs, newsrooms, and websites.▪ Wrote, edited, and designed content in multiple formats, including blogs, EDMs, social media, newsletters, and reports summarizing key activities and performance metrics.▪ Directed ad campaigns on Facebook and Instagram, setting budgets and target audiences to drive website traffic and secure votes for awards like Condé Nast Traveler and Travel + Leisure. Created graphical artworks for campaigns, dark ads, and EDMs, contributing to multiple award wins.▪ Used Agility for media monitoring, tracking press coverage, share of voice, impressions, and mentions. Created reports comparing hotel performance against competitors.▪ Qualified influencers and media using Modash, ensuring effective partnerships. Managed the global CRM database of media contacts, ensuring verified and up-to-date records.▪ Designed and optimized appealing presentation decks, press release templates, brochures, and other marketing collateral in line with rebranding and luxury positioning.▪ Executed website updates, including HTML/UX/UI fixes, addressing inconsistent layouts and formatting, broken features, and poor messaging across platforms.▪ Compiled and designed press coverage reports using CoverageBook, summarizing global media reach and coverage.▪ Tracked digital performance using Google Analytics, measuring paid and organic traffic, consistently meeting KPIs.▪ Managed Wikipedia pages for Minor International and subsidiaries, including restaurants and hotel properties, ensuring accuracy and brand consistency across numerous pages. Show less

▪ Supported the digital marketing team at CHANINTR, a leading luxury furniture importer and retailer, in creating content, and executing data-driven digital marketing strategies and campaigns aligning with company objectives.▪ Optimized and maintained websites (WordPress, Shopify, etc.), social media, and user experience across all CHANINTR brands and business units.▪ Developed and executed business plans and marketing strategies for startups and other projects, ensuring alignment… Show more ▪ Supported the digital marketing team at CHANINTR, a leading luxury furniture importer and retailer, in creating content, and executing data-driven digital marketing strategies and campaigns aligning with company objectives.▪ Optimized and maintained websites (WordPress, Shopify, etc.), social media, and user experience across all CHANINTR brands and business units.▪ Developed and executed business plans and marketing strategies for startups and other projects, ensuring alignment across online and print touchpoints.▪ Created graphical elements, artworks, and UX/UI design mockups for new and existing projects using Adobe Photoshop, Adobe InDesign, Adobe XD, and Figma.▪ Evaluated and managed the branding and art direction across all brands and business units.▪ Coordinated daily with internal teams, external consultants, agencies, and service providers to ensure timely and high-quality deliverables.▪ Wrote engaging content and copy for various touchpoints across all brands and business units (websites, social media, blogs, etc.).▪ Implemented customer-centric strategies to improve user experience and grow the business.▪ Managed accounts for different brands and business units.▪ Designed marketing collateral (product catalogs, pitch decks, etc.), enhancing sales enablement.▪ Oversaw the process of producing the company's quarterly magazine, from writing and editing to final delivery. Show less

▪ Involved in multimedia projects for Thai Enquirer, an English-language news website offering comprehensive coverage of Thai news.▪ Conceptualized and executed video concepts for all platforms.▪ Shot and curated footage, and recorded original dialogue for videos.▪ Edited and produced footage, graphics, texts, animations, and other visual elements during video post-production using Final Cut Pro and Adobe Premiere Pro.▪ Designed graphics and layouts for the website and social… Show more ▪ Involved in multimedia projects for Thai Enquirer, an English-language news website offering comprehensive coverage of Thai news.▪ Conceptualized and executed video concepts for all platforms.▪ Shot and curated footage, and recorded original dialogue for videos.▪ Edited and produced footage, graphics, texts, animations, and other visual elements during video post-production using Final Cut Pro and Adobe Premiere Pro.▪ Designed graphics and layouts for the website and social media.▪ Copyedited, proofread, and optimized articles for grammatical correctness, readability, formatting, and adherence to style guides.▪ Engaged in live event coverage, both on-site and online, enhancing audience engagement and real-time reporting. Show less

▪ Assisted in the production of print and digital editions of The New Yorker, a national weekly magazine under Condé Nast, collaborating closely within an interdepartmental editorial workflow.▪ Created layouts in Adobe InDesign while adhering to strict style-sheet protocol.▪ Managed the design process for assigned layouts from initial stages through final shipping.▪ Coordinated with editors, proofreaders, and fact-checkers to finalize articles, ensuring high-quality and accurate… Show more ▪ Assisted in the production of print and digital editions of The New Yorker, a national weekly magazine under Condé Nast, collaborating closely within an interdepartmental editorial workflow.▪ Created layouts in Adobe InDesign while adhering to strict style-sheet protocol.▪ Managed the design process for assigned layouts from initial stages through final shipping.▪ Coordinated with editors, proofreaders, and fact-checkers to finalize articles, ensuring high-quality and accurate content.▪ Prepared XML, HTML, and CSS files for web, tablet, and mobile devices, enhancing digital accessibility.▪ Created and maintained workflow scripts, streamlining the production process. Show less

▪ Created and developed multimedia content for HashtagNYU, housed within New York University's Office of Interactive Media, to share stories across various platforms, increasing engagement and followers.▪ Collaborated with other interns in a dynamic environment, both remotely and in-office, on various digital media projects.▪ Produced and edited video content showcasing campus life and academic achievements, enhancing brand visibility.▪ Utilized social media analytics tools to… Show more ▪ Created and developed multimedia content for HashtagNYU, housed within New York University's Office of Interactive Media, to share stories across various platforms, increasing engagement and followers.▪ Collaborated with other interns in a dynamic environment, both remotely and in-office, on various digital media projects.▪ Produced and edited video content showcasing campus life and academic achievements, enhancing brand visibility.▪ Utilized social media analytics tools to analyze performance and improve strategies.▪ Monitored trends, created and scheduled content calendars, and evaluated performance metrics to guide strategies. Show less

▪ Participated in the annual Student Internship Program (SIP) at Bangkok Bank, Thailand's premier commercial bank, gaining invaluable industry insights.▪ Collaborated with a team to produce a profitable business plan, receiving commendation from senior executives.▪ Networked with over 50 business professionals, expanding industry knowledge and professional connections.▪ Organized and participated in corporate social responsibility activities, promoting community engagement.

▪ Contributed to BK Magazine, Bangkok's leading English-language lifestyle and community magazine.▪ Generated ideas for feature articles and lifestyle pieces, enhancing the magazine's digital and print offerings.▪ Wrote, researched, and edited lifestyle articles and reviews on new bars, restaurants, and events around Bangkok, engaging local readership.

▪ Photographed, filmed, and edited videos of events for New York University's Office of the Vice Provost.▪ Utilized tools such as Final Cut Pro and Adobe Premiere Pro to create compelling and visually appealing videos.▪ Assisted in creating the “Informed Opinions” series, where New York-based professors, writers, and scholars are interviewed in Washington Square Park on various topics.

▪ Developed and designed page layouts for Washington Square News' daily issues using Adobe InDesign, increasing readability and visual appeal.▪ Created an appealing and easy-to-read publication for students, enhancing engagement and readership.▪ Worked closely with other newspaper staff members to thoroughly develop content, ensuring consistency and quality.

▪ Assisted the Creative Directors of Washington Square News, New York University's student-run daily newspaper, in creating an appealing and easy-to-read publication for students.▪ Utilized various design programs, like Adobe InDesign and Adobe Photoshop, to develop and design page layouts, improving visual aesthetics and readability.

▪ Worked with Ogilvy Public Relations (OPR), the public relations arm of the global agency Ogilvy, contributing to effective communication strategies for various clients.▪ Wrote, proofread, and translated press releases and promotional presentations for products and services, enhancing clients’ public image and brand awareness.▪ Wrote and edited speeches, corporate communication policies, and articles for clients across fields and industries, ensuring accuracy and consistency.▪… Show more ▪ Worked with Ogilvy Public Relations (OPR), the public relations arm of the global agency Ogilvy, contributing to effective communication strategies for various clients.▪ Wrote, proofread, and translated press releases and promotional presentations for products and services, enhancing clients’ public image and brand awareness.▪ Wrote and edited speeches, corporate communication policies, and articles for clients across fields and industries, ensuring accuracy and consistency.▪ Utilized all forms of media and communication in building, maintaining, and managing support for clients, improving client satisfaction and engagement.▪ Supported high-level executives in arranging meetings, maintaining daily schedules, and other administrative duties, ensuring efficient operations.▪ Formulated and nurtured relationships with the community, consumers, employees, and public interest groups, promoting positive brand perception. Show less

▪ Wrote weekly posts for the “On Campus” section at NYU Local, New York University's independent student-run blog, dissecting and discussing various events and goings-on across university grounds, engaging the university community.▪ Conducted interviews with campus organizations, faculty members, and administration to determine upcoming events on which to report, providing timely and relevant content.

▪ Contributed to the “Asia Focus” section at Bangkok Post, a leading English-language daily newspaper, composing in-depth articles published on a weekly basis, enhancing the paper's coverage of regional issues.▪ Investigated and thoroughly researched story topics, delivering insightful and well-substantiated pieces.▪ Worked with full-time reporters in handling complex stories.▪ Edited manuscripts and articles from acquisition to publication, ensuring editorial standards and… Show more ▪ Contributed to the “Asia Focus” section at Bangkok Post, a leading English-language daily newspaper, composing in-depth articles published on a weekly basis, enhancing the paper's coverage of regional issues.▪ Investigated and thoroughly researched story topics, delivering insightful and well-substantiated pieces.▪ Worked with full-time reporters in handling complex stories.▪ Edited manuscripts and articles from acquisition to publication, ensuring editorial standards and accuracy.▪ Provided quality research, writing, and editorial services, supporting the company’s journalistic integrity. Show less

▪ Collaborated with the editor of the "Education" section at The Nation, an English-language daily newspaper, researching potential stories and composing first drafts of articles, contributing to the newspaper's educational coverage.▪ Served as a reporter, covering daily local interest and general news stories, providing diverse content.▪ Ensured the timely delivery of all stories, maintaining a consistent publishing schedule.▪ Pitched content for the newspaper, focusing on popular… Show more ▪ Collaborated with the editor of the "Education" section at The Nation, an English-language daily newspaper, researching potential stories and composing first drafts of articles, contributing to the newspaper's educational coverage.▪ Served as a reporter, covering daily local interest and general news stories, providing diverse content.▪ Ensured the timely delivery of all stories, maintaining a consistent publishing schedule.▪ Pitched content for the newspaper, focusing on popular or appealing stories, increasing reader engagement. Show less