Tee Tetrick Email & Phone Number

Decatur, Ga, Us

Remote

Developed engaging content for social media & digital platforms to increase audience engagement and brand visibility, including both unique video and static image content and crisp, engaging copy to grab audience attention.Collaborated with cross-functional teams & clients to build cohesive brand messaging and imagery across all touchpoints.Adhered to deadlines with expert project management and multitasking abilities.Enhanced marketing success for clients by recommending tactical adjustments and updates based on current industry trends.Ensured legal compliance of all marketing materials by working closely with cross-teams and client legal counsel.

Led the creative strategy and production of social and digital brand campaigns for 25+ healthcare organizations.Developed the content governance strategies for the Omnichannel/Social Media team, ensuring consistency, efficiency, and quality for all clients; this includes the production of individual brand-compliant content guides for each client, uniform processes of quality assurance and oversight for each round of content, and ensuring data and performance serve as guidelines for initial content development. Built, trained, and developed a creative team of collaborative content creators and copywriters and improved employee performance with evaluations of work and proactive mentoring and coaching.Created & implemented campaigns for multi-channel content initiatives.Completed large-scale content projects and recurring monthly campaigns through successful cross-functional collaboration on scope, roadmaps, and deliverables.Ensured compliance with all relevant regulations, policies, and procedures for healthcare content.

Gainesville, Florida Area

Implemented new brand guides and expectations for all store collateral and unified store branding across physical, digital, and out-of-store access points for community.Designed consistent in-store marketing including signage, fliers, etc.Built & launched new Shopify eCommerce website and created SEO-optimized content for digital retail storefront.Built and managed store social media accounts, including all content creation, community management, and paid media.Facilitated promotional events & in-store advertising campaigns.Optimized online retail listings on third-party storefronts (eBay) for brand consistency and search engine optimization.Supported in-store sales and customer service, as well as implemented installation of new POS & inventory systems.

Gainesville, Florida

Supervised and trained cross-functional marketing & content creation team members to meet departmental needs and achieve wider business goals.Orchestrated re-brands for 2 established healthcare organizations, including governance and guidelines for creative assets to promote brand consistency. Ensured brand consistency across all communication channels, both internal and external.Developed quick-turn creative marketing strategies for multiple company-led conferences, including promotional digital content, sales scripts, training materials, and more.Created internal communication standards and employee-facing content, including co-management of the company intranet and providing brand-inspiring articles and videos for staff. Diversified digital content approaches with social media platforms, email campaigns, and organically grown marketing channels.

Gainesville, Florida Area

Created and optimized multi-channel marketing campaigns for B2B and B2C audiences, ultimately culminating in the milestone achievement of the credit union's $1 billion in assets in 2018.Built the organization's digital voice and presence through engaging social media campaigns that were timely and relevant, and participating in two full-website redesigns.Managed editorial calendar to ensure timely publication of content across various channels, including blogs, newsletters, and social media.Customized information, voice, and look and feel to create interesting content for different audiences.Managed relationships with vendors and partner creative marketing agencies, proofing and editing content across different media types to align with overall brand messaging.Worked with cross-functional teams in Business Development and Customer Service to produce effective new ideas for company branding, promotional campaigns, and multi-channel content.

Gainesville, Florida Area

Managed all digital marketing campaigns, including social media, email marketing, digital advertising, blog writing, and website/CRM content. Generated graphics & content for advertising goals, both print & digital.Managed interim staff in the marketing department. Directed training seminars for on-boarding staff.Wrote internal instruction materials for sales/HR.