I manage the sprint cycles for AccessBET

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.• Design, build and maintain social media presence.• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).• Plan, execute, and measure experiments and conversion tests.• Collaborate with internal teams to create landing pages and optimize user experience.• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.• Instrument conversion points and optimize user funnels.• Brainstorm new and creative growth strategies.• Collaborate with agencies and other vendor partners.• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.• Ensure growth and interaction on all social media platforms.• Online reputation management.• Ensure conversions on digital campaigns (such as Google Adwords, Yahoo Gemini, Email newsletters).• Keep the graphical content (on both social media and web) up to date.

Anchor and Producer of The Viewing Center PodcastFind me here - https://bit.ly/theviewingcenter

Helped to drive the global public relations strategy, with an emphasis on Paid content marketing channels, to generate prospect demand, engage and retain existing customers, and boost brand exposure and products globally.

● Supervision of all sports content posted on the website and all social media channels, ensuring all content is accurate and error-free.● Developing a weekly and monthly sports content calendar, and creating defined teams to handle major sporting events and activities● Created and implemented editorial strategies to ensure alignment between editorial and business goals.● Generated ideas and concepts for videos, infographics and other blog posts, and also oversaw the planning and production.● Trained and mentored new content and copywriters to raise them to 360Nobs’ standards.