- Lead the digital translation of the in-store experience, enhancing our website and EDM strategies to reflect the Abicus brand ethos.- Manage all aspects of the e-commerce platform, including inventory updates, user experience enhancements, and content management, using tools to optimise performance.- Design and execute targeted email marketing campaigns, collaborating with internal teams to ensure content is relevant and engaging.- Maintain up-to-date product information and imagery, ensuring accurate online representation and alignment with social media efforts.- Provide regular analytical reports on digital marketing performance, driving continuous improvement and strategic alignment with business goals.

- Develop, design, and execute a range of automated email campaigns tailored to different customer segments, ensuring targeted messaging and timely delivery for optimal engagement.- Oversee the creation and curation of compelling marketing content for various social media platforms, while regularly reporting on performance metrics and insights to inform future strategy adjustments.- Utilise social media management tools to schedule content in advance for seamless and consistent posting, while actively engaging with users by addressing their questions and fostering community interaction.- Manage the e-commerce platform by adding new inventory, monitoring site performance, and continuously implementing updates and improvements to enhance user experience and drive sales.- Collaborate closely with external brands to access relevant brand information and high-quality imagery for use in digital marketing materials and campaigns.- Conceptualise and produce long-form content, subsequently repurposing it into smaller, easily digestible pieces for distribution across a variety of digital channels, ensuring maximum reach and impact.- Effectively set up and maintain connections between various social media accounts using Facebook Business Manager, streamlining marketing efforts and enabling a cohesive cross-channel strategy.

- Strategically partnered with various brands to promote products and services, aligning collaborations with personal brand values and aesthetics- Developed and executed creative campaigns that showcased products and services through engaging and visually appealing content, such as blog posts, social media posts, videos, and photography- Utilised storytelling and personal experiences to create authentic connections between the audience and promoted brands- Managed end-to-end project deliverables, including concept development, content creation, editing, and publishing across multiple platforms- Engaged with the online community by responding to comments and messages, fostering relationships with followers and potential customers- Analysed and tracked campaign performance using social media analytics tools, providing insights and recommendations to optimise future campaigns- Leveraged personal network and social media presence to secure partnerships and sponsorships- Stayed up-to-date with industry trends, platform updates, and best practices, ensuring the continued growth and relevance of my personal brand- Managed contracts, negotiations, and communication with brand representatives to ensure clear expectations and mutually beneficial collaborations- Attended industry events and participated in online discussions to further establish personal brand and network within the influencer community

- Act as a freelance Visual Merchandiser for a shopping centre, responsible for showcasing products for relevant businesses- Communicate with businesses to select and arrange products for displays- Followed monthly themed briefs and created eye-catching displays to attract customers- Created visually appealing displays by dressing mannequins and arranging products in an attractive manner- Coordinated with the store staff to ensure that the displays were updated to showcase new products

- Led a team of three employees in a busy retail clothing store, ensuring that daily tasks were completed efficiently and effectively.- Managed social media presence on Instagram and Facebook, curating engaging content that showcased the latest arrivals and promoting brand awareness.- Designed and executed targeted email marketing campaigns to highlight new arrivals, special offers, and events.- Analysed social media and email marketing performance, using insights to inform future content and campaign strategies.- Provided exceptional customer service, addressing customer inquiries both in-store and via social media platforms.- Conducted visual merchandising, creating attractive and cohesive displays that showcased current fashion trends and maximised sales potential.- Reordered stock as needed, liaising with suppliers to ensure timely deliveries and optimal inventory levels.- Maintained and updated the Squarespace e-commerce store, uploading new stock, monitoring site performance, and implementing improvements to enhance the user experience.

- Assisted customers with purchases and provided product recommendations- Operated the cash register and processed transactions accurately- Maintained the appearance of the store by ensuring merchandise was organised and displayed neatly- Assisted with receiving new stock and replenishing merchandise on the shop floor- Assisted with setting up promotional displays and window displays- Assisted with inventory management and stocktaking- Provided excellent customer service by addressing and resolving customer inquiries and complaints promptly and professionally- Acted as a brand ambassador by maintaining a deep knowledge of the products and services offered- Worked collaboratively with other team members to ensure the smooth operation of the store

- Provided exceptional customer service by greeting and assisting customers with their purchases in a friendly and professional manner.- Operated cash registers and processed transactions accurately and efficiently while maintaining a balanced cash drawer.- Maintained a clean and organised store by restocking shelves and ensuring that products were properly labeled and displayed according to planograms.- Unpacked and stocked products from incoming pallets, ensuring that all merchandise was accounted for and properly stored.

- Provided exceptional customer service and assisted customers with finding products.- Processed sales transactions and operated the cash register with accuracy.- Maintained a tidy and organised store appearance, including restocking shelves and maintaining visual displays.- Collaborated with team members to achieve daily sales targets and meet store objectives.- Unpacked stock from deliveries and organised merchandise on the shop floor.- Followed planograms to ensure proper product placement and presentation.- Assisted in inventory management by conducting stock counts and reporting discrepancies.- Maintained up-to-date knowledge of current promotions, sales, and product information to provide accurate and helpful advice to customers.

- Provided excellent customer service to visitors at the front desk ticket sales.- Supervised the operations and safety of the ice skating rink and jumping castle.- Ensured a high standard of cleanliness and maintenance of the facilities.- Set up and styled wedding receptions, meeting the clients' requirements and specifications.- Collaborated with the event coordinator to ensure a smooth running of the events.- Assisted with other tasks as required, such as event setup and pack down.