> Acting as a strategic advisor to the CMO on matters related to setting priorities, reporting performance, streamlining any gaps within the function> Developing and managing the marketing budget and ensuring that resources and programs are allocated effectively> Leading cross-functional initiatives to support the marketing and business goals of the organization> Monitoring and reporting on the performance of marketing campaigns and initiatives and making recommendations for improvements (includes collaborating with internal stakeholders from finance, sales performance, HR, Business Ops & other corporate teams)> Building and maintaining good relationships with external stakeholders, such as agencies, partners(marketing products/licenses), etc> Digital marketing initiatives include managing & advising to achieve better site health, engagements, and acquisitions...

- Responsible for defining a Marketing Strategy, deriving action plan for new acquisitions & co-contribute in terms of thought leadership and positioning of the brand across all platforms- Set up the team, processes, evaluate tools & implement campaigns; Lead marketing & inside-sales teams to drive pipeline for the Sales team(includes Marketing Automation & Integration of webinars, website, landing pages, capture forms, email marketing suites, LinkedIn 1-1 Automation, LinkedIn Sales Navigator, Leadership LinkedIn articles, Content channels, other forms of social media campaigns, Events, Meetup groups & other communities, LinkedIn Paid Campaigns, Google Ads, & other channels)- Overseeing tactical development, implementation, tracking, and optimization of marketing campaigns across channels- Brainstorm, ideation, and implementation of new and creative marketing initiatives- Work closely with the Business Development & Account Mining team for Account-Based Marketing activities with Research, Content & Collateral support- Monitor Marketing expenses, results, and other key metrics (Position tracking, competitive analysis, Domain/Keyword analysis, Traffic/Engagement metrics, etc)- Build collaborative, consultative relationships with partners for co-marketing & other initiatives

Startup Business Growth Consulting | Marketing Automation | Advance Web Analytics & eCommerce Marketing | Lead Generation & Sales Enablement | Content Marketing & SEO | Social Media Management | Campaign Management | Solution Partner - Hubspot |DeCODE Growth in 3 simple steps:1) Align Business Priorities: Understand/Experiment/Analyse at every stage of your client/customer journey & align your business priorities2) Design Growth Framework: Design campaigns/processes to add value with state-of-the-art tools & relevant frameworks3) Deliver/Optimise Sustained Growth for your business with a data-driven marketing approach

- Developing a deep understanding of current and future enterprise segments, trends and competition- Identifying key growth initiatives to increase the customer base and their lifetime value- Setting business growth priorities by verticals and develop cross-functional strategies for the platform- Identifying, executing and managing opportunities with external partnerships, and collaborating with Product, Design and Operations team- Guiding and project managing creative agencies to deliver on interactive content, Infographics, Keynotes, Brochures, Video, Case Studies, Website, Blogs/Articles, etc- Creating and executing marketing campaigns (Events, Digital, etc) focused on driving growth by leading partnerships and activating multiple sales channels...

+ Product roadmap and launch campaigns – design and execution.+ Go-To-Market strategy, defining the target customer segments, prioritisation and approach.+ Execute secondary research, primary customer research, competitive and market analysis to understand the market opportunities and sizing, competitive landscape, trend, and customer interests, to bring strong insights to support full-cycle of business creation.+ Assist in identifying new trends/tools/techniques and plans to support business objectives based on customer insights, market research, customer adoption, and market awareness.+ Managed digital marketing peers, marketing communications partners, creative/graphics designing colleagues & others to enhance the productivity and improve results.+ Traffic generation, nurturing and customer acquisition/engagement/retention across multiple digital channels (Web, SEO, paid search, display advertising, content marketing, in-app, email, social media, etc.) and offline channels (Networking/trade events).+ Track and analyse marketing program results; implement continual improvements based on findings.

+ Built marketing plans to achieve business targets and growth areas with close collaboration with the defined segments.+ Researched, analyzed and evaluated the competitive market environment in Digital Transformation, BI, SMAC, Product Engineering and Big Data solutions for various verticals.+ Recognized market trends and anticipated new competitive threats. Build interventions to prepare for them.+ Monitored, measured, and analyzed the effectiveness of marketing initiatives and various Channels.+ Worked cross-team and developed service offerings that can be made available to a curated set of businesses. (Content, Case Studies, Whitepapers, and Collaterals)__________________________________________________________________________________Summary:- Market and industry intelligence- Database building for the team & Manage Marketing Campaigns- Lead Generation and Sales Pipeline Development- Collateral's and Content Production (White Papers, Case Studies, Infographics, Banners, Presentations)- Social Media Management (Hootsuite, Kleer, Klout, Twitter, Facebook, LinkedIn) - CRM and Marketing Automation- Search Engine Optimization & Web Analytics (Google Analytics, Hubspot, Webmaster tools)

+ Worked closely with Strategic BD, application engineering and central marketing teams to execute, multi-touch marketing campaigns that support pipeline and funnel development.+ Conducted data-driven analysis based on syndicated, primary and secondary market research and customer data.+ Prepared insights for market positioning, segmentation and characterization; analysed and offered independent actionable insights.+ Conceptualized and initiated new localized content that utilized best practices in order to continually improve prospect engagement, conversation and lead generation.+ Coordinated operational readiness, launch activities and reconciling spends against the planned budget.

+ Planned and managed different events across the Midlands including public venues, corporate and community events and Npower football league events.+ Worked with several targeted communities via engaging community events in and around the county.+ Built compelling programs to persuade customers to shift to our services.

- Customer Service including cash handling, serving customers and processing sales transactions unfolding the understanding of the culture and shopping behaviors of the customers- Product management involving reporting and detailing of products sold and unsold in store and working with store manager to smoothen the supply chain and responsible for researching market to stock new products- Providing training for new members of staff, positioning new promotions and product endorsements in store and to assist refine displays outside to attract customer and increase sales.