Academic Consulting Project• Analyzing coffee creamer market using Nielsen datasets for 200 SKUs to develop a brand ranking dashboard using Power BI• Collaborating with Channel Strategy Manager weekly to validate market insights and actionable items for further market research

• Resolved an average of 3-4 technical problems per day by providing quick in-class support to professors and students• Maintenance of over 20 faculty computers weekly to ensure smooth functioning of 25+ software on each desktop

Clients: Domino's, Catelli• Liaised with B2B clients to ensure production team is optimally resourced with assets to effectively develop client deliverables for IMC (Integrated Marketing Campaign)• Supported nation-wide 360° campaign launch (TV, OOH, Online Media, Social) for leading multinational QSR in Canada• Assisting P&L analysis for the assigned client monthly to ensure project stays on track with respect to budget and timeline

• Launched and administered Google Ads campaign with average CPC of $0.34 generating 650+ new website visitors per month• Researched top 50 keywords to determine a target audience for search campaign to attract institutional ESG investors• Increased organic engagement with the business by posting quarterly blogs to attract subject-matter experts

• Redesigned company's website & optimized mobile site for a smooth user-friendly experience increasing average session duration by 30%• Implemented an online booking tool for B2B clients to make reservation on the website reducing processing times by 1-3 days