Ji-Nette Teh Email & Phone Number

Kuala Lumpur, My

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

1. Direct report to the CEO.2. Responsible for refreshing the image and repositioning of the brand.3. Responsible for building and grooming the brand and creative teams, and introducing digitalized processes and simplified workflows.4. Responsible for setting the tone of the brand, putting brand guidelines in place and ensuring that every department adheres to them across all communication touchpoints.5. Drive the narrative, vision and strategy of the brand, formulate annual budgets, and lead the implementation across departments and touchpoints.6. Responsible for publishing press releases and managing press launches.7. Responsible for project managing the launch of the new app/web.8. Collaborate with key stakeholders across departments and partners/clients, from management to operations, on key business objectives and issues to ensure alignment and delivery of highimpact projects.9. Manage and oversee the strategy, planning and implementation of integrated brand, marketing and PR communications plans across multiple touchpoints and functions (creative, PR, social media,marketing, events, partnerships and operations).

Selangor, Malaysia

1. Lead the brand strategy and concept ideation for the pivot of the business direction from airline to Super App.2. Airline portfolio includes 9 countries across Southeast Asia and India, whilst the Super App portfolio includes the Travel & e-Commerce sectors.3. Responsible for setting the tone of the brand, putting brand guidelines in place for both the airline and Super App, and ensuring that all countries and business functions adhere to them across all communication touchpoints.4. Formulate annual budgets and brand marketing plans that encapsulates the optimal marketing mix, generate campaign ideas that drive awareness, consideration and growth, and strategize them for the region to ensure that all countries are aligned with the same concept of execution.5. Collaborate with key stakeholders across countries and business functions, and oversee the strategy, planning, implementation and execution of integrated brand, marketing and communications plans across countries, touchpoints and functions (creative, social media, digital, partnerships and PR).6. Conduct brand health studies and analyze the findings from campaign performances to optimize marketing mix effectiveness, understand and improve customer engagement, as well as metrics of acquisition and conversion.7. Successfully led the integrated brand marketing campaign in Singapore called "Holiday Quickies", that resulted in an uplift on ad recall at +77.8%, flight searches +11%, seats sold +12%, >100k engagement on social media, and a total PR & media value of >SGD 5million.8. Successfully activated brand sponsorships with a music artist, a football player, a music recording company and an NGO, raising funds for a good cause.

Selangor, Malaysia

1. Responsible for setting the tone of the brand, putting brand guidelines in place for the airline, and ensuring that all countries adhere to them across all communication touchpoints.2. Ideate, plan, manage and execute integrated regional brand campaigns annually across countries, touchpoints and functions (creative, social media, digital, partnerships and PR), especially for the Skytrax's World's Best Low-Cost Airline Awards win to build credibility of our presence across Southeast Asia.3. Manage and work with local market teams to strategize and execute local market brand campaigns, and ensure that they are in line with the regional brand direction.4. Portfolio of countries managed include that of Indochina and India.5. Analyze the effectiveness and activate brand sponsorship investments that help enhance brand equity, affinity and appeal to different audience segments i.e. engaging with David Foster as the brand ambassador to represent our premium products in Southeast Asia based on his fan base and reputation from Asia's Got Talent.

Petaling Jaya, Malaysia

1. Manage the Brand Consultancy programs to ensure higher payouts are achieved with effective cost optimization strategies.2. Manage the budgets for all brand and marketing executions in Malaysia and Singapore via the SAP system.3. Collaborate with the brand and legal teams to ensure that all executions, materials and SOPs are in line with the brand and company's equity, as well we as the country's legal guidelines.4. Manage the purchasing and accrual processes.

Selangor, Malaysia

1. Educate and create awareness campaigns to promote the The St. Regis Kuala Lumpur in Malaysia.2. Collaborate with media partners such as the Tatler, The Edge & the International Herald Tribune to build publicity for The St. Regis Kuala Lumpur.3. Develop and curate newsletter content updates on the progress of the development for all buyers.

Malaysia

1. Create and curate monthly marketing content.2. Secure monthly sponsors for contest giveaways.3. Plan, organize and execute events on a monthly basis.4. Plan and determine the year’s activities, budget and line-up with upper management.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

1. Plan and strategize the content and schedules of the events with the sales and content teams.2. Manage, coordinate and collaborate with the sponsors, delegates, hotels, sales teams & travel companies to ensure seamless logistics throughout the duration of the events.

Selangor, Malaysia

1. Manage and service diversified accounts and clients, from ideating to planning & executing campaigns.2. Oversee and ensure that all deliverables are managed effectively and delivered timely.3. Accounts managed include MBF Cards, Yeo’s, Dole, Baskin Robbins & Silverstone.

Bachelor Of Commerce (B.Com.), Marketing

International Canadian Pre-University Diploma, College/University Preparatory And Advanced High School/Secondary Diploma Program