• Developed market penetration and business development strategy to build revenue and market share of image sensors in $1.3B worth machine vision applications like Factory Automation, Industrial Robots, Retail Scanners and Intelligent Transport Systems.• Drove short-term sales to secure beachhead entry with key customers, while establishing long-term collaborative partnerships to win high-volume design slots. Focussed on differentiating features and competitor weaknesses. Steered marketing communications plan to establish OmniVision as leading supplier for CMOS imagers for machine vision.

• Established OmniVision as undisputed medical imaging market leader, engaged with all leading endoscopic and robotic surgery manufacturers globally, with > 80% market share, $100m annual revenue and cumulative revenue of $451m (2015 to 2024).• Exploited market opportunity to offer Wafer Level Optics in Intra-oral 3D Dental Scanners. Oversaw design wins with leading dental customers.• Conceived and directed technology initiatives with CTO office: (1) Endoscopic Hyperspectral Imaging (2) Non-Bayer Colour Filter matched to human tissue (3) Extended Depth of Field (EDOF) and Dual Focus for extending the focus range.• Improved reliability via QA initiatives including DFMEA, PFMEA, ultra-sound cleaning and company-wide IEC 13485 certification.

• Conceived segment strategy and differentiated product portfolio consisting of CMOS imagers, Wafer Level Optics, ASICs, Cable Modules and Image Signal Processors (ISP) for medical, veterinarian and industrial endoscopy. Developed ecosystem via strategic alliances and reference designs.• Provided sales team and distributor support, resulting in engagement with > 350 medical customers and > 450 projects.• Launched full suite of electrical, sterilization and bio-compatibility testing to enhance reliability and customer confidence in medical products.• Executed wide-ranging marketing communication activities including PR, articles, white papers, interviews, presentations, webinars, trade shows and trademark (OVMed®, AntLinx®) to inform, educate and convince target customers about OmniVision’s superior medical technology and products.

• Drove pre-sales design wins by establishing strategic partnerships to integrate OmniVision imagers and ASICs in emerging applications such as Array Cameras with Computational Photography, novel Auto Focus techniques, Optical Image Stabilisation (OIS), MIPI-over-Fibre connectivity, GPU computing, ISP IP licensing, Super Resolution imaging and machine vision (Eye Tracking, Gesture Recognition, Skeletal Recognition, 3D content creation, Smart environment).• Generated follow on sales revenue of ~$80m per year

• Formulated core values, purpose and vision with Executive Management team.• Orchestrated securing £250k short-term funding and £50k bank overdraft. Prepared and pitched business plan to raise £5m equity funding to assist scale up of business to capture £250m of water purification market potential.• Negotiated terms of spin-off company to offer design & build services to utilities, water companies, councils and highway maintenance organisations.• Assisted in selecting Board members. Devised organisation structure. Facilitated consensus regarding outsourcing strategy. Identified resource gaps and co-ordinated hiring plans. Collaborated with HR Director to design compensation & benefits plan.• Instituted regular reviews and dashboards for setting corporate priorities, evaluating tenders, financial control and project monitoring.• Collaborated with Marketing Communications Specialist to develop and execute an integrated marketing plan to influence regulators and update stakeholders using a range of media channels.

• Identified, analysed and helped devise requirements to guide development of microphone, battery and display. Formulated key performance indicators (KPI) to allocate optimal resources for each project phase. Facilitated component delivery to product Timebox releases. Resulting new features differentiated Nokia smart phones, increasing profit margins by 25%.• Instrumental in designing and delivering a change management program of Requirements Engineering and Project Management processes for Symbian Smartphone division of 5,000 employees. The process transformed the product development approach from being technology-driven to a consumer-centric one. An understanding of the entire Requirements Engineering chain, from end user experience to Agile practices, was critical to successful deployment. Coordinated 13 specialists to deploy process using Accept360 SW tool. This process enabled creation of attractive smart phones with market-leading consumer experiences.

• Pension plan included 6500 members and £300 million in assets. Key contributor to investment subcommittee to strategically review investment options, select best-in-class funds and initiate comprehensive investment management practices to monitor and rebalance invested portfolio.

• Reporting to the Group Director, coordinated multi-national team of 19 internal and 14 external SW engineers to define a comprehensive set of imaging and graphics features for Nokia N8 flagship smart phone. Established priorities and managed deviations to ensure on-time delivery of SW packages. New features and resulting images were widely acclaimed to be the best among smart phones, enabling N8 to record the highest ever pre-orders for a Nokia product.• Enhanced image quality by designing Dark Current Reduction algorithm and analysing its impact on data flow, bandwidth, memory, MIPS and latency.

• Developed the most advanced mobile phone camera solution that increased Nokia’s market opportunity of the $18B digital still camera market. Managed changing priorities and resolved conflicting requirements by mediating between product marketing, programme management and Japanese partner.• Translated marketing requirements into technical specifications and designed overall system including architecture, state machine and electrical/logical interfaces for camera subsystem. Subsequent integration and tests showed that the design was flawless.• Planned and executed comprehensive camera integration and verification strategy involving 7 internal and 6 external engineers. Initiated use of Risk Register to proactively manage project risks. Directed, prioritised and tracked customer reported errors by liaising with partner and customer regarding timely delivery of error fixes. This resulted in project being delivered to scope, on schedule and with high quality.• Increased resolution 4 times, reduced current by 90% and eliminated motion artefacts of smart display. Developed and verified C code to estimate processor loading for image rotation. This enabled increase of Nokia’s market share within high-end mobile phone segment.

• Defined technical requirements, influenced supplier selection and negotiated deliverables for implementing a GPS subsystem to satisfy U.S. Emergency E911 mandate. This contributed in generating $100m potential new revenue from location-based services.

• Recruited, mentored and led a team of 21 DSP SW engineers and 2 subcontractors and with an annual budget of $1.5M to implement IS-95 Code Division Multiple Access (CDMA) programme. Actively managed resource capacity, monitored progress and carried out performance appraisals. Created a culture of empowerment to innovate, implement novel solutions and take calculated risks. The team was acknowledged as the most motivated and productive team that delivered high quality DSP SW consistently ahead of schedule.• Pioneered system design and implemented CDMA receiver in real-time embedded C code instead of HW, thus reducing cost and size of digital ASIC 10%.• Developed real-time embedded ‘C’ and Assembly code for boot, interrupt handler, HW drivers, tuning and testing, power saving modes, time synchronization via CDMA Pilot Acquisition, time tracking using Delay Locked Loop, AFC and Symbol Demodulation.• Mentored junior designers and managed subcontractor by partitioning, designing and approving embedded SW modules such as MCU/DSP Mailbox interface, SW Tracing and pre-emptive RTOS. • Substantially improved completeness, planning accuracy and quality of the SW, by rigorous design reviews, regression testing and responsive defect management over the entire Software Development Lifecycle (SDLC). Improved productivity of the team by using task-based configuration management and visual linking using Microsoft Excel. Accommodated aggressive schedule, delivered well architectured, error free code, optimised for speed and low memory footprint, resulting in short integration and verification time.

• Simulated IS-95 Advanced Mobile Phone System (AMPS) transmitter and receiver using MATLAB and Simulink and coded transceiver in Texas Instruments DSP Assembly for Wideband Data transmission, Signaling Tone generation and Audio Processing. Conceived and implemented several design enhancements such as: (i) Audio Dynamic Range Control using AGC to improve voice quality by 3dB (ii) SW PLL for tone detection, tracking and regeneration to reduce dropped calls by 15% (iii) Polyphase FIR filters to conserve MIPS.• Verified air interface performance in the field and at customer site. Contributed to production tuning and testing of phone in factory environment.