As a Digital Marketer at HealthBlocks, I support the social media strategy to drive awareness, engagement, and app sign-ups in preparation for the upcoming launch. This includes contributing to a targeted social media marketing plan designed to build anticipation and expand reach on key platforms.Managing and creating content for HealthBlocks’ social channels—primarily on X (formerly Twitter) and Instagram—are central to my role. Using Buffer, I organize and schedule content calendars to maintain a consistent and engaging presence. I also create visually compelling posts in Canva that showcase Healthblocks’ unique offerings and resonate with the target audience.To further boost reach, I work with micro-KOL (Key Opinion Leader) influencers on Instagram, building partnerships that align with HealthBlocks’ brand and amplify its message to a broader community. Through strategic influencer outreach and targeted content, I contribute to building a loyal following and generating excitement around the app’s release.

As the founders of Boa Onda, me and some of my best friends are building a unique community for surfers, skaters, and outdoor enthusiasts in Lisbon, Portugal. With a focus on connection, inclusivity, and adventure, our mission is to inspire people to embrace an active lifestyle through group surf sessions, skate meetups, and shared outdoor experiences.At Boa Onda, we welcome all skill levels, whether you’re a first-timer or a seasoned pro, and create a space where members can learn, connect, and push their limits in a supportive environment. We mainly manage our Instagram account, where we share our journey, promote events, and engage with our growing community. Our community is growing fast, and we’re excited to keep sharing the vibe, connecting with like-minded people, and encourage others to also fall in love with the outdoor lifestyle in Lisbon.

As an assistant Contract Manager at Flexhuis, a leading MSP operating in the Netherlands and facilitating freelance talent for sectors like healthcare, education, and municipal services, I supported the contract management team in overseeing and verifying documentation for freelancers. My role involved detailed contract management, ensuring compliance, and streamlining the onboarding process for freelancers working with clients such as hospitals, schools, and municipalities. Working remotely from Lisbon during my master’s studies, I enhanced my skills in remote collaboration, legal documentation review, and stakeholder communication. This experience sharpened my abilities in contract management, adaptability, and problem-solving.

As the Bar Manager at De Huiskamer Tennis Club, I handled the day-to-day operations of a sometimes busy bar with over 1000 club members. On most shifts I worked independently, taking care of tasks such as opening and closing the bar, and serving drinks and snacks. This role helped me build skills in managing inventory, providing customer service, and handling finances. I also improved my ability to multitask, solve problems, and work under pressure, which contributed to a smooth and welcoming environment for club members throughout the day.

As a digital marketing intern at Appletree Surfboards, a company specializing in strapless kite and foil surfboards, I worked on enhancing brand engagement through social media marketing, managed email marketing campaigns to improve customer outreach, and contributed to content creation for the website. I also conducted research to improve the company’s social media strategy and supported the expansion of our surf foil boards in Europe. This role provided me with valuable experience in digital marketing and contributed to the company’s growth.