Technical Difficulties LLC provides cutting-edge design services focused on AI, data infographics, and user-centric solutions for diverse clients, including nonprofits.As Lead UX/UI Designer, I:• Manage end-to-end UX/UI projects, including user interviews, prototyping, and UI design, resulting in a 30% improvement in NPS and a 50% increase in client satisfaction• Collaborate with product owners and cross-functional teams, reducing time-to-market by 25% and improving workflow efficiency by 20%• Secure executive buy-in for major product launches through presentations and UI design strategiesKey Projects:• Philly Unlimited: Developed MVP app supporting formerly incarcerated individuals, and created flyers/EPKs to promote the app• OWA: Revamped nonprofit website, increasing membership by 80%• SDI: Built a data catalog management dashboard from the ground up, prioritizing intuitive UI and UX

Domain: EdTechRedesigned the EchoKids website, web app, and mobile interfacesIntroduced modern aesthetics, clear hierarchy, and easy navigation which increased website visitors and retention rates

Domain: Software DevelopmentDesigned and developed a performance assessment portal Led 3+ educational workshops for employees to increase awareness of new features and gather feedback for future improvements

Organized effective research, user testing, redesigning, and overhauling the current web interface of AllTrailer with two other team members in week-long design sprints with a presentation at the end of the week.

Worked on an assignment to identify products within the broad category and sub-categories in line with company’s brand value proposition through researching the category for ecommerce businesses.