Tejas Apte Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Singapore

Global Media Director for Unilever. Create and execute media strategy for a host of global brands. Lead the Branded Content Center of Excellence and Programmatic & Data Center of excellence.

Singapore

Mumbai Area, India

Driving cost efficiencies and media plan effectiveness:• Leading deal negotiations with key broadcasters and media owners for HUL• Creating new deal templates to suit requirements of HUL brands and maximize ROI• Improved effectiveness of media plans by creating multi-media planning tools and strengthening the media budgeting process• Creating portfolio management studies at master brand level to improve effectiveness and increase ROI• Collaborating with HUL finance team to strengthen commercial processesDriving innovation across mediums and brands• Pioneered HUL Content Day which is India’s first and biggest Branded Content Initiative by an advertiser. Now present across 5 other Unilever markets• Leveraged popular culture like movies and sports across HUL’s brand portfolio to create buzz on brands• Delivered media innovations for brands by working with agencies and media partners. Brooke Bond Red Label 6-pack band is the latest initiative which won Grand Prix at Cannes Lions 2016Agency Management• Managing multiple media agencies across mediums to deliver integrated media solutions• Setting the right KPIs for agencies and reviewing the same to ensure 100% delivery• Work with agencies to automate processes and improve efficiency and effectiveness of media plans Key Campaigns/InitiativesBrooke Bond Red Label 6-pack band- A music band consisting of trans-genders which brings alive brand’s proposition of ‘breaking social barriers over a cup of tea’Kan Khajura Teshan- A multi brand initiative to reach media dark consumers using mobile phonesKissanpur- Bringing alive the Kissan’s proposition of 100% real tomatoes through experiential marketingActive member of Indian Society Advertisers’ Media Forum. Led the ISA task force which developed Reach and Frequency guidelines for the industry based on BARC.

1. Leading & Managing mass media for all Marico brands Work with various brand teams to evolve media strategy basis brand tasks Lead and be responsible for, the successful implementation & execution of all media plans across brands Provide critical inputs for enhancing effectiveness of Marico’s media plans Benchmark media processes with the industry & improve upon the same. Utilise available media vehicles effectively & create new opportunities whenever required Lead & Manage the media buying process with the agency2. Managing agency relationships Work closely with the media agency & co-ordinate all implementation activities Monitor regular MIS & drive initiatives for further improvements Evaluate competencies, setting & exceeding market benchmarks  Lead & manage the agency teams to constantly improve quality of output3. Delivering on agreed objectives Deliver on agreed planning deliverables, efficiency targets & innovation benchmarks Strive to improve the overall quality & standing of Marico media within its peer set.

Understanding target audiences and their habits Deciding which media to use for specific advertising campaigns Deciding on the most appropriate time to run adverts Working with a media buyer to negotiate the cost and booking of advertising space with media owners - much of this work is done by telephone Building good working relationships with clients and media owners meeting deadlines and working within a budget.Championing digital initiatives for HUL at Mindshare

Unilever Ecommerce Accelerator- Elite, E-Commerce/Electronic Commerce, Elite

Post Graduate Diploma In Communicatins Management, Advertising, Media And Communication

Bachelor’S Degree, Commerce, Advertising And Sales Promotion, A