Tejas Kharat Email and Phone Number

Brand D'Decor and Sansaar. Categories - Curtains, Blinds, Upholstery & Rugs

* Develop and execute comprehensive marketing campaigns across various platforms (ATL, BTL & Digital) with the objective of achieving organizational goals*Implement consumer research and market trends into actionable insights for communication strategies*Led and managed the entire digital campaign for the marquee event Liva Miss Diva/Universe, driving significant engagement and brand exposure across various online platforms*Collaborated with cross-functional teams, including marketing, design, commercials to ensure seamless campaign execution and alignment with overall business objectives*Pioneered Co-Marketing strategy with brand partners to build awareness and preference for brand LIVA*Led the successful launch of the Navyasa created by Liva brand, strategically onboarding celebrity saree drapist Dolly Jain for the store launch to enhance brand visibility and credibility*Spearheaded creative initiatives, such as photo shoots and video content, to create captivating brand stories and communicate Navyasa's unique value proposition effectively.*Successfully manage and coordinate collaborative efforts with multiple agencies, including Digital agency, Advertising agency, Influencer agencies and Research agency, to drive effective marketing and business strategiesKey Achievements *Increased LIVA following on Instagram by 36%. Higher growth rate of followers vis-à-vis last year*Reduction in CPC & CPE with focused targeting and retargeting for social and search campaigns*Navyasa account gained more than 4000 organic followers on Instagram in a month*Co-Branding partnerships increased from 15 to 60 nos. in a period of 3 years*Increased penetration of LIVA in tier 2 & 3 cities

* Highlights:- Strategized and implemented Brand Building activities for two Brands: UltraTech Cement & Birla Super Cement in South Karnataka Region- Strategically allocated budget region wise and depot wise based on the focused markets, market trends and competitors activities Prepared Promotional Mix of ATL & BTL activities based on the Brand Equity Analysis and Focused Markets- Analyze competitor’s activities to augment the Media selection process- Facilitated Seal & Dry Product’s TVC, Radio and Digital ads- Developed and executed brand collaterals for New Building Products and Ready Mix Concrete business- Planned and developed innovative gifting solution for internal and external stakeholdersManaged the entire annual gifting mandate for West & South regions* Key Achievements:- Strategically placed hoardings & wall paintings activated brand recall and benefited dealers in increase in sales- In a Highly competitive market, we were able to retain the No. 1 spot throughout the years

- Headed a team of 15 members across three shifts.- Evaluation of Team & Cross Verification of monthly records.- Developing Strategies that would enhance Quality & Productivity.- Implementing Business Level Strategy.- Work Integration with Departments.- Daily coordination with the US office.- Monitoring & Maintaining Database as per Client’s requirement.

Brands worked on: Marshalls, SonyMony Electronics, Rajdhani, Scandal, IPC Heart Care & Swiss Resorts Lonavala